Ayurvedic Tips to Follow Amidst Bird Flu Outbreak to Keep The Disease at Bay

Ayurvedic Tips to Follow Amidst Bird Flu Outbreak to Keep The Disease at Bay

  • January 21, 2021

Bird flu is a viral infection that is quite prevalent these days in different parts of India. Also, known as avian influenza, bird flu is fatal to birds and can easily affect humans after coming in direct contact with a carrier or saliva or feces of an infected bird. H5N1 virus causes this deadly disease. It was first discovered in humans in 1997. Bird flu is characterized by muscle ache, respiratory difficulties, fever, diarrhea, cough, etc. in humans. Also Read – Over 5,000 Birds Culled in Maharashtra’s Pune After Samples Test Positive For Bird Flu

To keep this infection at bay, you need to keep your immunity strong. Ayurveda suggests following an immunity-favouring diet and lifestyle to be healthy and effectively fight against diseases. Waking up on time, sleeping at least for 7 hours, drinking enough water, and exercising are some of the most significant factors on which your immunity depends. A disturbed sleep cycle is known to affect your defense system’s ability to act properly and various Doshas. To strengthen your immune system, here are certain impactful tips that you should follow. Also Read – Bird Flu in Poultry Confirmed in 5 States So Far, Culling Operations On

Give that extra herb touch

You can add a few herbs like Ginger, garlic, turmeric in your daily diet to avoid bird flu kind of infections. These herbs give strength to the body for fighting back and also protect our body from getting infected.

Nasya to keep your respiratory system in shape

Every morning putting two to four drops of Anu tail in each nostril will give strength to the respiratory system. This therapy is known as Nasya. This also helps in flushing out pollutants or foreign bodies from the nasal cavity and prevents them from crossing the nasal pathway.

Remove toxins with oil pulling therapy, gargling, and steam inhalation

One of the other important therapy is oil pulling therapy, it can be done by holding lukewarm oil in the mouth for a few seconds followed by gargling with lukewarm water with a pinch of salt and turmeric along with steam inhalation. Oil pulling therapy, gargling, and steam inhalation help in removing toxins and boost the immunity of the person.

Start your morning with one spoon of Chyawanprash

One more important add on in daily life is Chyawanprash. Every morning during breakfast taking one spoon of Chyawanprash helps in boosting immunity and strengthens the respiratory system.

Golden milk

Before sleeping, taking golden milk (Milk with sugar and pinch of turmeric) is one of the best remedies to get rid of symptoms like fever, cold and running nose, etc.

Prevent bird flu with this natural and ayurvedic tips

Prevent bird flu with this natural and ayurvedic tips

  • January 21, 2021

New Delhi: Bird flu, also called avian influenza, has come as a double whammy for countries that are already fighting their biggest battle against Covid-19. Again, the sign and symptoms are related to the respiratory system only along with fever. Since there is not much clarity about its complications and other issues which patients can face, there is no one way to deal with this situation.

As per the available data and as a general rule of Ayurveda strength of diseases can be reduced by only good immunity. So, the best way to protect yourself from any kind of disease is to boost your immunity and follow a healthy lifestyle which can go beyond opting good eating habits. Daily routine, waking up early morning and sleeping on time are also part of a healthy lifestyle.

With work-from-home in place, people now-a-days tend to work over night resulting in a disturbed sleep cycle. Such lifestyles affect our immunity and various ‘doshas’ of the body, says Dr. Pooja Kohli.

“So, first of all we all need to follow a healthy lifestyle which includes a healthy meal on time, sound sleep, daily exercise & meditation, offering food for our mind as well as soul,” says Kohli who is the Vice President of Ayurveda Growth at NirogStreet.

To keep your immune system in shape and strengthen body’s fighting mechanism she suggests these simple yet impactful tips to follow.

Give that extra herbs touch: You can add a few herbs like Ginger, garlic, turmeric in your daily diet to avoid bird flu kind of infections. These herbs give strength to the body for fighting back and also protect our body from getting infected.

Foods to fight the common cold

Foods to fight the common cold

  • January 21, 2021
A bout of cold and flu can set alarm bells ringing during the pandemic. Boost your immunity with these foods and keep the common cold at bay

Winter means chilly mornings, sipping hot cocoa and snuggling under the blanket. But it is also the flu season, and with the pandemic around, you can never be sure if it’s just a cold or covid-19. “Some foods have antiviral, antibacterial, and anti-inflammatory properties which help us fight seasonal diseases,” says Dr Archana Batra who is a dietician and Certified Diabetes Educator. With the ongoing covid-19 situation, we are bound to take extra care to boost our immunity, so, here is a comprehensive list of foods which will not only boost your immunity but safeguard you against the flu and common cold.

Honey

For ages, honey has been used for its antibacterial properties. In ancient Egypt, it was used to heal wounds. “Honey plays a vital role in improving the immune system and in hydrating the body,” says Batra. The antibacterial properties in it help to suppress coughs and relieve sore throat. You can start your day with a glass of warm water with honey and lemon or you can add honey to your tea and milk.



Ginger

It has anti-inflammatory properties and antioxidants. “Ginger helps to fight nausea which is a common problem when you have the flu,” says Batra. You can add raw ginger to your hot soup or brew it with

your tea. To avoid viral infections, you can boil ginger with other spices and can have it after the liquid has cooled.

Garlic

It has antiviral, anti-fungal and antibacterial properties and has been used as a medicinal herb for centuries. It also helps to boost the immune system. “It is medically proven that regular consumption of garlic lessens the chances of catching a cold,” she says. Even garlic supplements help to decrease the severity of a cold. If you have a bad cough and cold, you can have raw garlic every morning. Other than that, you can add garlic to your hot soups and broths. It helps to provide relief if you have a sore throat.

Chicken soup

It is easy to digest and filled with all the necessary minerals, vitamins, protein and nutrients to help heal your system when you’re recovering from a flu. It is a rich source of electrolytes and fluids to restore your strength after a fever. “Hot chicken soup helps to clear the nasal mucus and thus acts as a natural decongestant” she informs. The amino acid cysteine in chicken helps to deal with the flu-causing virus.

Yoghurt

Yoghurt is packed with calcium, vitamins, minerals, protein and beneficial probiotics. All these nutrients help to boost the immune system and decrease the chance of getting affected by the common cold. However, dairy products do not suit all during the cold. “You have to be cautious about the effects of yoghurt on your body. If you feel that it thickens your mucus, then you can skip it from your diet,” she warns.

Banana

The soluble fibre in it helps to boost digestion. It also provides all the nutrients to the patient who is suffering from a cold. “People have a misconception that bananas make a cold worse. It is false,” says the expert. So what are you waiting for? Load up on its goodness!

Green leafy vegetables

We all know the healthy benefits of green vegetables. Add vegetables with antioxidant properties like spinach, broccoli, kale, bell peppers to your diet. Winter is the best season to experiment with different green salads and soups by adding seasonal vegetables to it. “Vitamin A, K, C, fibre, and minerals help in rapid recovery from the common cold,” says Batra.

Oats

It is more than just a breakfast option. It is very high in soluble fibre that helps in boosting cardiac health and zinc helps in improving the immune system. “This fibre helps to reduce the inflammation in the guts which causes bloating, cramping and diarrhoea,” she informs. It is also rich in omega 3. Thus, oats provide all the essential nutrients to your body which you need to combat viral infections in the winter season.

“Apart from having the above foods, you must indulge in some sort of physical exercise like yoga, Pilates, aerobics, etc to improve the immune system,” concludes Batra.

–GoodHomes

Natural and ayurvedic tips to prevent bird flu

Natural and ayurvedic tips to prevent bird flu : The Tribune India

  • January 19, 2021

New Delhi, January 19

Bird flu, also called avian influenza, has come as a double whammy for countries that are already fighting their biggest battle against Covid-19.

Again the sign and symptoms are related to the respiratory system only along with fever. Since there is not much clarity about its complications and other issues, which patients can face, there is no one way to deal with this situation.

As per the available data and as a general rule of Ayurveda strength of diseases can be reduced by only good immunity. So, the best way to protect yourself from any kind of disease is to boost your immunity and follow a healthy lifestyle which can go beyond opting good eating habits. Daily routine, waking up early morning and sleeping on time are also part of a healthy lifestyle. 

With work-from-home in place, people now-a-days tend to work over night resulting in a disturbed sleep cycle. Such lifestyles affect our immunity and various ‘doshas’ of the body, says Dr. Pooja Kohli. “So, first of all we all need to follow a healthy lifestyle which includes a healthy meal on time, sound sleep, daily exercise & meditation, offering food for our mind as well as soul,” says Kohli who is the Vice President of Ayurveda Growth at NirogStreet.

To keep your immune system in shape and strengthen body’s fighting mechanism she suggests these simple yet impactful tips to follow. 

Give that extra herbs touch: You can add a few herbs like Ginger, garlic, turmeric in your daily diet to avoid bird flu kind of infections. These herbs give strength to the body for fighting back and also protect our body from getting infected.

Nasya to keep your respiratory system in shape: Every morning putting two to four drops of Anu tail in each nostril will give strength to the respiratory system, this therapy is known as Nasya. This also helps in flushing out pollutants or foreign bodies from the nasal cavity and prevents them from crossing the nasal pathway. 

Remove toxins with oil pulling therapy, gargling and steam inhalation: One of the other important therapy is oil pulling therapy, it can be done by holding lukewarm oil in the mouth for a few seconds followed by gargling with lukewarm water with a pinch of salt and turmeric along with steam inhalation. Oil pulling therapy, gargling and steam inhalation helps in removing toxins and boost immunity of the person.

Start your morning with one spoon of Chyawanprash: One more important add on in daily life is Chyawanprash. Every morning during breakfast taking one spoon of Chyawanprash helps in boosting immunity and strengthens respiratory system. 

Golden Milk: Before sleeping, taking golden milk (Milk with sugar and pinch of turmeric) is one of the best remedies to get rid of symptoms like fever, cold and running nose etc.

IANS

tomatoes

10 Top Flu-Fighting Foods That Boost Immune System

  • January 19, 2021

While the Centers for Disease Control and Prevention say that the number of cases for the 2020-21 flu season is way down this year, it’s still important to keep your immune system strong.

“Now is the time to become a health advocate and shore up your immune system, the body’s natural defense system to ward off illness and reduce your risk of disease,” Dr. Ellen Kamhi, Ph.D., author of “The Natural Medicine Chest,” tells Newsmax. “The efficient functioning of the immune system is of paramount importance to everyone, adults and children alike, since it controls our ability to fend off illness, whether it be a serious threat or even common sniffles.”

Susan Levin, MS., RD., the director of nutrition for the Physicians Committee for Responsible Medicine, adds that we should “eat the colors of the rainbow” to boost the immune system.

“The pigments that give fruits and vegetables their bright colors represent a variety of protective compounds. Eating plant-based foods plays an important role in reducing the risk of breast, prostate and other forms of cancer,” she says.

Here are 10 top immune boosting foods:

  1. Blueberries. The anthocyanins in blueberries destroy free radicals, reduce inflammation, and boost brain health, says Levin. One cup of blueberries provides 15% of the daily recommended amount of vitamin C. Not only is vitamin C a key nutrient that helps the immune system work properly, it is also an antioxidant that helps protect cells from damage.
  2. Sweet potatoes. The beta-carotene in sweet potatoes fights cancer and supports the immune system. They also contain more than three times the recommended amount of vitamin A and are a good source of B6.
  3. Garlic and onions. The allyl sulfides in these vegetables help destroy cancer cells and reduce cell division, notes Levin. Garlic contains the enzyme alliinase, which converts to alliin to allicin that boost immune function. You can also reap the benefits by using aged garlic extract if you do not like the strong taste of the raw or cooked product.
  4. Broccoli. This super healthy veggie and its cousin, Brussel sprouts, contain indoles and lutein which support eye health. They also eliminate excess estrogen and carcinogens from the body.
  5. Tomatoes. Tomatoes are an immune boosting powerhouse. They contain lycopene which helps prevent breast and prostate cancer, says Levin. According to research, lycopene may also reduce your risk of heart disease. Tomatoes also contain potassium which helps control blood pressure and vitamin K which is important for blood coagulation and bone health.
  6. Oil fish. Fish like salmon, trout, anchovies, and sardines are rich in essential omega-3 fatty acids which are a precursor to many compounds that play a defensive role in immune response, says  Michelle Dudash, RDN, author of Clean Eating for Busy Families.
  7. Red bell peppers. Keri Glassman, MS., RD., and founder of Nutritious Life, says she hasn’t had a cold in over a decade thanks to the power of peppers. “Red peppers are one of my favorite foods to incorporate into my diet for immune-boosting benefits,” she says. They are particularly rich in vitamin C which is important for immunity, reducing the length and severity of colds, and collagen which keeps your skin healthy.
  8. Black Elderberries. Kamhi, aka The Natural Nurse, says that this delicious fruit, which is readily available in health food stores as a syrup, is a superhero of immune boosters. “It offers gentle yet powerful support for the immune system,” she says. As a plus, the syrup is tasty and has a flavor even kids will love.
  9. Yogurt. Yogurt supports a health digestive system which in turn bolsters the immune system. “The immune system is the main link between our gut bacteria and how it influences our health,” says Gabrielle Geerts, RD, from Boulder, Colorado.
  10. Oil of oregano. Kamhi says the oil is rich in vitamins and minerals that offer beneficial support to the immune system. Oregano is also a natural antioxidant, anti-fungal and antibacterial—which is exactly what your body needs to stay healthy. By consuming oregano in concentrated oil form, you reap the most benefits. If you don’t like the taste of the drops, you can purchase supplements in capsule form.


© 2021 NewsmaxHealth. All rights reserved.

Representative Image

Natural And Ayurvedic Tips To Prevent Bird Flu

  • January 19, 2021
New Delhi:

Bird flu, also called avian influenza, has come as a double whammy for countries that are already fighting their biggest battle against Covid-19. Again the sign and symptoms are related to the respiratory system only along with fever. Since there is not much clarity about its complications and other issues which patients can face, there is no one way to deal with this situation.

As per the available data and as a general rule of Ayurveda’s strength is diseases can be reduced by only with good immunity. So, the best way to protect yourself from any kind of disease is to boost your immunity and follow a healthy lifestyle which can go beyond opting good eating habits. Daily routine, waking up early morning and sleeping on time are also part of a healthy lifestyle.

With work-from-home in place, people now-a-days tend to work over night resulting in a disturbed sleep cycle. Such lifestyles affect our immunity and various ‘doshas’ of the body, says Dr. Pooja Kohli.

“So, first of all we all need to follow a healthy lifestyle which includes a healthy meal on time, sound sleep, daily exercise & meditation, offering food for our mind as well as soul,” says Kohli who is the Vice President of Ayurveda Growth at NirogStreet.

To keep your immune system in shape and strengthen body’s fighting mechanism she suggests these simple yet impactful tips to follow.

Give that extra herbs touch: You can add a few herbs like Ginger, garlic, turmeric in your daily diet to avoid bird flu kind of infections. These herbs give strength to the body for fighting back and also protect our body from getting infected.

Nasya to keep your respiratory system in shape: Every morning putting two to four drops of Anu tail in each nostril will give strength to the respiratory system, this therapy is known as Nasya. This also helps in flushing out pollutants or foreign bodies from the nasal cavity and prevents them from crossing the nasal pathway.

Remove toxins with oil pulling therapy, gargling and steam inhalation: One of the other important therapy is oil pulling therapy, it can be done by holding lukewarm oil in the mouth for a few seconds followed by gargling with lukewarm water with a pinch of salt and turmeric along with steam inhalation. Oil pulling therapy, gargling and steam inhalation helps in removing toxins and boost immunity of the person.

Start your morning with one spoon of Chyawanprash: One more important add on in daily life is Chyawanprash. Every morning during breakfast taking one spoon of Chyawanprash helps in boosting immunity and strengthens respiratory system.

Golden Milk: Before sleeping, taking golden milk (Milk with sugar and pinch of turmeric) is one of the best remedies to get rid of symptoms like fever, cold and running nose etc.

How To Boost Your Vitamin D Levels During Cold and Flu Season

How To Boost Your Vitamin D Levels During Cold and Flu Season

  • January 12, 2021

Key Takeaways

  • Vitamin D is a key nutrient that helps support the immune system. You can get it from sunlight, food, and supplements.
  • It can be difficult to get enough vitamin D during cold and flu season if you live in a climate that gets less sunlight during the winter months.
  • You can increase your vitamin D levels by getting sunlight, eating foods rich in vitamin D, or taking a supplement if necessary.

Supporting your immune system involves eating vitamin-rich foods, washing your hands, and getting quality sleep. Research has also shown that vitamin D plays a significant role in keeping your immune system at its best. Studies have shown that being deficient in vitamin D can make you more susceptible to infections.

During cold and flu season—particularly during a pandemic—a strong immune system is one of your best defenses. Here’s what you need to know about vitamin D, including how to increase your intake.

What Is Vitamin D?

Although it has “vitamin” in its name, vitamin D is technically a hormone. Unlike many other key nutrients, your body can make vitamin D. When your skin is exposed to the sun for a long enough time, your body can synthesize vitamin D. You can also get it through foods and supplements. Vitamin D deficiency is linked to an increased risk of depression, weaker bones, and fatigue.

Vitamin D and Immune Support

From influenza and the common cold to COVID-19, our immune systems have a lot to contend with these days. While you won’t find a single nutrient that can prevent you from getting sick, adequate levels of vitamin D helps your body combat illness.

One cross-sectional study evaluating over 14,000 people found that people with lower serum vitamin D levels had a 58% higher odds of getting an acute respiratory illness (like the common cold) compared to people who had higher levels. 

Researchers have also recently reported that people with a vitamin D deficiency are more susceptible to COVID-19’s deadly “cytokine storm” (a dramatic immune system overreaction). Almost 20 data analyses have shown that vitamin D deficiency is a major contributor to COVID-19 risk and severity. 

What This Means For You

Vitamin D is key for a healthy immune system. While you can get it from sunlight, if you live in a place that doesn’t get much during the winter months, there are other ways to boost your levels. There are some foods, like milk and eggs, that are naturally rich in vitamin D. Others, like milk and cereal, are fortified. You can also take supplements, if necessary, to prevent deficiency.

How To Support Healthy Vitamin D Levels

The recommended dietary intake of vitamin D is 600 to 800 IU per day for adults, although some experts believe the requirements should be increased. Your healthcare provider can evaluate whether you have a deficiency by conducting a simple lab test. 

There are three ways that you can support a healthy vitamin D level or replenish a diagnosed deficiency:  

Vitamin D-Rich Foods

If you don’t live in a climate that gets a lot of sunlight year-round and you’d prefer to avoid taking a supplement, know that you can get some vitamin D from your diet. If you eat animal products, like fish and milk, you’ll have even more options. Many foods, like cereal, are fortified with nutrients including vitamin D.

Salmon

Oily fish like salmon naturally contain vitamin D, along with other immune-supporting nutrients like DHA omega-3 fatty acids. Whether you toss it on a salad or serve it on a bed of rice, salmon can be a great choice for your vitamin D-building diet. 

When selecting your fish, choose sustainably raised options that are naturally low in mercury, like Chilean-farmed salmon.

Fortified Orange Juice

When choosing your OJ—from pulp-free or low acid—look for a bottle that’s been fortified with vitamin D, calcium, and other key nutrients.

In addition to the immune-supporting vitamin C naturally provided by orange juice, the vitamin D found in these fortified choices gives the immune system a double-dose of support. 

Dairy Milk

Calcium is often the nutrient that comes to mind when people think about milk, but it’s also full of other key nutrients, including vitamin D. Milk also contains vitamin A and protein, two other important nutrients for immune function.

Most milk is fortified with 100-150 IU of vitamin D per 8-ounce serving, providing 15% of the recommended daily value. 

Canned Tuna

Canned tuna is a quick and convenient vitamin D boost. Look for tuna that is packaged in BPA-free containers to minimize your exposure to the potentially harmful chemical.

Certain Mushrooms

As the only source of vitamin D in the produce aisle, mushrooms are able to produce vitamin D after being exposed to UV light (much like humans). 

Portabella, cremini, and white mushrooms top the list, but all mushrooms have at least some vitamin D.

When you’re making a hamburger, meatloaf, or other ground beef-based dish, sub half of the meat with chopped mushrooms. The recipe tastes great and packs extra nutrition.

Fortified Cereals

Many popular brands of cereal are fortified with vitamin D, as well as other important nutrients. To get the full vitamin D trifecta for breakfast, combine your cereal choice with milk and a glass of fortified OJ.

Eggs

Eggs can be a healthy source of vitamin D, as long as you are eating the yolk. Eggs that came from hens that live outside and get plenty of sunlight are especially beneficial. Research has shown that the vitamin D3 content of egg yolk is three-to fourfold higher when the eggs came from outdoor hens versus hens that live indoors.

Beef Liver

If you’re a meat-eater, beef liver is a naturally rich source of vitamin D and other important nutrients, like folate. It’s also a budget-friendly and versatile protein choice.

True Vine Organics Announces CNMNHNY True Ceylon Cinnamon and Brazilian Honey 100% Natural All Organic Cold, Cough, and Flu Remedy

True Vine Organics Announces CNMNHNY True Ceylon Cinnamon and Brazilian Honey 100% Natural All Organic Cold, Cough, and Flu Remedy

  • December 28, 2020

COLLEGEVILLE, Pa., Dec. 27, 2020 /PRNewswire/ — As a global pandemic ravishes the country and positive cases increase daily, the need to boost our immune systems has never been greater. After extensive research on natural alternatives, True Vine CNMNHNY™ is excited to announce that they have rediscovered the age-old combination of Cinnamon and Honey as a front-line immune booster and natural remedy against cold, cough and flu symptoms.

True Vine CNMNHNY™ offers a rich antioxidant content loaded with antimicrobial properties that help support a healthy immune system and fight infections. True Vine CNMNHNY™ leverages the incredible healing power from nature and offers a 100 percent natural product that is USDA Organic, boosts the immune system, has no chemicals or additives, and no side effects. 

I started this company because I have benefited from this product. It has helped my family heal naturally without resorting to medications with chemicals that have side effects. I want to bring awareness to everyone about such long-forgotten natural remedies that work powerfully to take care of symptoms right away. I want to make this product available as the safest first line of defense used by the entire family.   – Vinodha Rajasekaran, Owner True Vine Organics

True Vine CNMNHNY™ is available in 16oz for liquid cinnamon and 8oz for honey; both are sold together and not for individual sale. All products are 100% Natural, USDA Organic, Non-GMO, Gluten-Free, and OK for Kosher customers. True Vine Organics products have been lab-tested for safety and contaminants, extracted and bottled in an FDA-registered facility in the USA with no chemicals, added sugar, artificial colors, artificial flavors, and artificial preservatives, or  alcohol.

CNMN is extracted using True Vine’s proprietary extraction process, made fresh for every order with the highest quality ingredients in an FDA Registered Facility in the USA.

For more information or to place your order, please visit click here.

ABOUT TRUE VINE ORGANICS
True Vine Organics is a bold initiative to dive back into nature’s robust offerings that have been long forgotten or ignored. Encouraging everyone to choose natural products that have the potential to keep you healthy and protected without the side effects of unnecessary chemicals and additives is our vision and mission. While our CNMNHNY is your go-to for immediate protection against common symptoms of cold, cough, and fever the natural way, don’t forget that eating healthy, natural, organic food and an active lifestyle is a key to a long term healthy and happy life. Choose Health, Choose Nature!

SOURCE True Vine Organic LLC

Related Links

https://truevinecnmnhny.com

A Century After Phony Flu Ads, Companies Hype Dubious Covid Cures

A Century After Phony Flu Ads, Companies Hype Dubious Covid Cures

  • December 24, 2020

With a pandemic raging, a spate of ads promised dubious remedies in the form of lozenges, tonics, unguents, blood-builders and an antiseptic shield to be used while kissing.

That was in 1918, during the influenza outbreak that eventually claimed an estimated 50 million lives, including 675,000 in the United States.

More than a century later, not much has changed. Ads promoting unproven miracle cures — including intravenous drips, ozone therapy and immunity-boosting music — have targeted people trying to avoid the coronavirus pandemic.

“History is repeating itself,” said Roi Mandel, the head of research at the ancestry website MyHeritage, which recently unearthed and compared pandemic ads published generations apart. “So many things are exactly the same, even 102 years later, even after science has made such huge progress.”

This year, a company with a California address peddled products containing kratom, an herbal extract that has drawn concern from regulators and health experts, with the promise that it might “keep the coronavirus at bay.” The Food and Drug Administration sent the company a warning in May.

The claims are an echo from 1918, when an ad for Dr. Pierce’s Pleasant Pellets promised that the pills — made from “May-apple, leaves of aloe, jalap” — offered protection “against the deadly attack of the Spanish Influenza.”

Credit…via MyHeritage

Other flu-fighting products from back then included Cin-u-form lozenges, Calotab laxatives, Hudson’s Iron and Nux Tonic, Anti-kamnia tablets, Pepto-Mangan blood builders and treatments made with “syrup of hypophosphites, cod liver oil extractives, malt, iron, wine and wild cherry bark.”

An ad for another remedy, Neuffer’s Lung Tonic, amplified the fear of the flu by noting that the pandemic’s death toll was “more than double our total war casualties.” Peruna, a widely popular medicine that later became synonymous with quackery, promoted itself by claiming that “nothing is any better” to help “ward off Spanish influenza.”

“Human beings haven’t changed all that much,” said Jason P. Chambers, an associate professor of advertising at the University of Illinois. “We’d like to believe we’re smarter, that we’d be able to spot the lies, but the ability of advertising to maintain its veneer of believability has only become more sophisticated over time.”

Everyday items were billed as health aids. Horlick’s promoted its malted milk product as “the diet during and after influenza” that was “endorsed by physicians everywhere.” N.B. Long & Son urged customers to “fight the flu with good eats,” such as seeded raisins. Mottman Mercantile Company said that “one of the best preventatives to keep away the ‘Flu’ is to provide yourself with good warm underwear.”

There were contraptions as well, including a screen fastened to a sterling silver handle like a miniature tennis racket, which served as a shield between lovers’ lips. An ad for the product told potential customers that they could “kiss your lady friend and you needn’t worry about germs.” There was also the Branston Violet Ray Ozone Generator, which was sold on the promise that it “keep your nasal passages, throat and lungs in a perfectly antiseptic condition.”

Advertising regulations were in their infancy in 1918. The Federal Trade Commission, which polices unfair or deceptive marketing, had been open for less than three years. Companies could still claim, with minimal evidence, that they were backed by science, more than a decade after the journalist Samuel Hopkins Adams showed that popular medicines were often made primarily with alcohol and sometimes with deadly toxins.

At the same time, advertising was gaining traction, making up more than 66 percent of newspaper revenue in 1920, up from 44 percent in 1880. Over roughly the same period, advertising revenue surged to $850 million from $30 million, according to data cited in the Journal of Historical Research in Marketing.

Since then, advertising has become a global business worth hundreds of billions of dollars. But regulators have struggled to keep up with deceptive advertisers, which are often smaller companies that make quick sales before suddenly disappearing, said Manoj Hastak, a marketing professor at American University and a longtime adviser to the F.T.C.

“I’m not sure there’s a clear sense that this will get any better when the next pandemic comes along,” he said. “Companies are just selling the same old falsehoods in new packaging, and the incidents are only increasing. The regulations are getting better, but the process is still quite slow and budgets are quite thin. It’s a bit of a Whac-a-Mole problem.”

In recent years, a surge of digital advertising has led to more space for ads on more platforms, and the ability to switch them out within seconds. But as print publications, broadcast television and other traditional media outlets tightened their advertising protocols, online advertisers began relying on automated auctions rather than human gatekeepers for placement.

Readers who find the examples of quack ads from 1918 laughably quaint should know that many examples from 2020 are no less absurd. They include marketing for Musical Medicine, a compact disc that plays “specifically formulated frequencies to assist in boosting your immune system and weakening the virus,” and the Eco Air Doctor, a clip-on device that emits chlorine dioxide gas. The makers of both products were among the dozens of companies that received warnings from the F.T.C. telling them to stop making unsubstantiated claims that they can help treat or cure the coronavirus.

As Americans begin receiving coronavirus vaccines from Pfizer and Moderna, authorities are worried that misleading advertisements might complicate the rollout or fuel skepticism about the treatments. Facebook said it would block ads that promoted the sale of Covid-19 vaccines or expedited access. Twitter and YouTube have banned content featuring unproven claims about the vaccines.

But algorithms meant to serve ads based on existing interests will continue to deliver problematic content to people who are inclined to believe it, said Michael Stich, the chief executive of CourtAvenue, a digital growth agency.

“There’s a lack of a public broadcast system within the internet,” he said. “My fear is that, because of how we take in information now, the circles where we choose to spend our time don’t have a common baseline of what is ‘true.’”

Best all-natural cold and flu medicine

Best all-natural cold and flu medicine

  • December 23, 2020

Why opt for natural medication?

“Natural” is a vague term, and one thrown around without much thought. A common reminder of this fact is that arsenic is technically natural.

In this instance, natural medicine refers to non-pharmacological interventions and treatments (i.e. honey in lieu of dextromethorphan).

There are two reasons you might want to go this route. First, some common pharmacological treatments may have side effects or trigger a reaction (read: people with sensitivities or allergies might not tolerate traditional OTC medication that well).

As a naturopathic doctor, Megen McBride told Insider that many of her patients come to her “looking for healthy alternatives to the common pharmacy drug-shelf choices of cold and flu medicines, NSAIDs, and antihistamines [that are] available without a prescription.”

She noted that the primary reason for opting for gentler treatment is the fear of side-effects from pharmacological interventions. “The sheer number of scientific articles cautioning against chronic use of nonsteroidal anti-inflammatory drugs (NSAIDs) like Advil and ibuprofen, synthetic antihistamines, and painkillers seem too innumerable to count,” McBride said.

“While these products are not a cure for colds or the flu, natural options may help soothe the symptoms of a virus and many people choose them because they better align with their personal health ideologies than conventional medicine,” said pharmacist, Maria Gil-Flores.

It’s important to remember that, as with all dietary supplements, statements made about natural remedies, including these recommendations, have not been evaluated by the FDA.

But even those that do have FDA-approval aren’t without drawbacks and consequences to one’s health: Some common cold and flu medications can be risky, especially if you get sick frequently and are using them throughout the winter.

For instance, taking NSAIDs (like ibuprofen) for an extended period can cause gastrointestinal bleeding and damage, damage to kidneys (renal failure), and increase risk of heart attack, stroke, and heart-related death. And antihistamines may cause sedation (including fatigue and drowsiness), problems with memory and cognition, delirium, increased dementia risk, and more.

“Those most susceptible to the adverse effects are the most vulnerable among us, including small children and the elderly,” McBride added. While these aren’t the only groups who could consider natural remedies, they’re perhaps more likely to notice the bad effects of the pharmaceuticals.

The other reason many people turn to natural medications: These treatments don’t just help with symptom management — they also work to support your overall health and immune support.

How effective is natural medication?

“Natural therapies are generally therapies that work within the natural biological systems and processes of the body,” said McBride. “They’re used for supporting, tonifying, and balancing the body so that our immune responses to infections are more appropriate, and better tolerated to our whole being.”

The efficacy of natural medications is a highly contentious, ongoing debate. This is because we judge efficacy by two standards: Peer-reviewed studies and scientific trials, and anecdotal evidence. And we don’t have nearly as many scientific studies or trials showing herbs, vitamins, and other natural treatments to be unquestionably effective like we do for pharmaceuticals.

However, there’s something important to consider: Many studies and trials are funded by the pharmaceutical industry itself. These studies are needed for FDA approval of a product but they’re expensive, and many companies often can’t get the necessary funding without the kind of backing the industry offers. Thus, natural medications don’t always have equal footing, nor as much opportunity to showcase their power. 

Framing of the data is important, too. For instance, while vitamin D may not directly fight the influenza virus, it’s been clinically shown to be a crucial element in immune function, despite arguments against its effectiveness from Western doctors.

McBride pointed out that the National Institute of Health (NIH) states that no complementary interventions have been shown to be helpful for the flu — and that this is rather misleading. “Natural therapies have shown through research to have effects on the immune system, nervous system, sleep cycles, and more.”

She points out that while these remedies may not have been shown to directly target the influenza virus in clinical trials, they have been shown to support the immune system — which not only helps protect you from infections but can help you heal more quickly if you are already ill and prevent your illness from escalating.

McBride also noted that the only flu protection option the NIH and CDC recommends is the flu shot, which reduces the risk of flu by 40 to 60% (which is a far cry from being 100% effective).

Dr. Firouzi takes both a natural (via Ayurveda) and Western-medical approach to treatment, but he admits, as the NIH notes, that there’s a lack of scientific support for most natural remedies. However, he adds that there’s a solid amount of anecdotal evidence in favor of these treatments; many patients continue to use natural supplements, like herbs and plant-based supplements, and (at the very least) they help people feel like they’re getting relief.

As always, with anything medical, please consult your medical provider before implementing any medical advice you read on the internet.

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