Immunity-Boosting Products Attract Consumers - The Food Institute

Immunity-Boosting Products Attract Consumers – The Food Institute

  • October 21, 2020

Six out of 10 global consumers are increasingly looking for food and beverage products that support their immune health, with one in three saying that concerns about immune health increased in 2020 over 2019, according to the Innova Consumer Survey 2020.

Immunity-boosting ingredients are expected to play a significant role in the coming year, while research and interest in the microbiome and personalized nutrition as ways to strengthen immunity will accelerate.

This interest in health can be seen at Nestlé where sales from its health-science business lifted overall revenue as organic sales grew 3.5% in the first nine months of the year, beating analysts’ estimates of 2.8%, reported The Wall Street Journal (Oct. 21).

As the pandemic wears on, companies like Nestlé are getting a boost from consumers gravitating toward products that support health, particularly the immune system. While Nestlé’s health-science business represents only about 3% of Nestlé’s overall sales,  Mark Schneider, chief executive, aims to have the company become “a health and nutrition powerhouse” through acquisitions and organic growth.

In particular, demand for vitamins, minerals, and supplements was strong, according to the company. Supplement brands Garden of Life and Pure Encapsulations sold well online, while so called healthy-aging products grew at a double-digit rate in the nine-month period, with help from Boost, a nutritional drink brand, in North America and Nutren, a line of nutritional supplements, in Brazil.

Other companies also made moves to take advantage of the increased concern about health during the pandemic. For example, Unilever PLC doubled the amount of zinc that goes in its Horlicks brand—a malted milk in India. It is also marketing what it says are the brands immunity-boosting benefits.

Additionally, Archer-Daniels Midland Co. (ADM) aims to increase the operating profit from its nutrition unit to $1 billion, more than double last year’s level, reported Bloomberg (Oct. 21).

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Profit from its nutrition unit, which includes the plant burger operations, surged 52% in the first half of the year to $300 million from the year-earlier period. That helped ADM beat earnings expectations, even as first-half profit at its traditional grain-handling business rose only 7.2% to $835 million.

The company’s nutrition business was a key player in being able to survive the pandemic. Supply chain disruptions hurt many of ADM’s commodity rivals, but the company saw a jump in demand for probiotics and other similar products.

“It’s been interesting that as bad as coronavirus is for the world, to a certain degree it reinforced the direction we have taken in ADM strategically,” said Juan Luciano, CEO of ADM. “Today the No. 1 question in the world is: How can I stay healthy?”

GoodMills Innovation launches immunity-boosting blend for ‘indulgent baked goods with benefits’

GoodMills Innovation launches immunity-boosting blend for ‘indulgent baked goods with benefits’

  • October 20, 2020

According to Jutta Schock, head of Marketing at GoodMills Innovation, until recently, a strong immune system was a topic mainly relegated to the winter cold and flu season.

Today, however, there is more focus on its importance across all seasons and across all generations.

A vigorous disease-fight system is also vital in this age of coronavirus.

Healthy immune system

To respond to demand, GoodMills Innovation has developed GOOD Fibres 10+1.

The mix consists of dietary fibres from 10 different sources, including cereals, vegetables and fruits, which provide valuable food for the body’s intestinal flora and thereby play a key role in supporting a healthy immune system.

The high-fibre mix also enhances its better-for-you proposition with the addition of wheat germ, an original superfood that provides nutrients like folic acid and vitamin E and spermidine, a substance produced naturally in the body to stimulate autophagy, a type of ‘cell recycling’.

Besides dietary fibre, the mix’s components contain other valuable nutrients. For example, tartary buckwheat is rich in zinc and the secondary phytochemical rutin, giving it antioxidant and anti-inflammatory properties.

According to the German ingredients supplier, under EU regulations, baked products containing GOOD Fibres 10+1 are entitled to feature immune system and intestinal health claims, when used in sufficient doses.

The ingredient also scores high when it comes to dough yield, dough and processing properties, and baking volume. The water-binding properties of its dietary fibres translate into prolonged freshness, and from sensory viewpoint, the wheatgerm and 10 dietary fibre sources add to the flavour profile.

Donation of $1.35 Million Worth of Immunity-Boosting Supplements Going to Philadelphia's Frontline Municipal Union Workers | News

Donation of $1.35 Million Worth of Immunity-Boosting Supplements Going to Philadelphia’s Frontline Municipal Union Workers | News

  • October 18, 2020

PHILADELPHIA, Oct. 14, 2020 /PRNewswire/ — AlchemLife™ USA, a Philadelphia-based manufacturer of high-quality phytonutrients and herbal extracts, in partnership with Stevenson Advocacy LLC, a Philadelphia-based business development, government affairs and international relations consulting firm, today donated $1.35 million worth of immunity-boosting PhytoRelief-CC supplements to Philadelphia’s municipal union workers – police officers, firefighters, paramedics, sanitation workers, DHS social workers and others – who are on the frontlines of the city’s battle to halt the spread of COVID-19. 

$1.35 million worth of immunity-boosting PhytoRelief-CC supplements to Philadelphia’s municipal union workers”

All city municipal workers come into frequent contact with citizens on a daily basis, putting them at greater risk of exposure to the virus. These city employees are working nearly around the clock during the COVID-19 pandemic. The immunity-boosting PhytoRelief-CC-CC supplements will help these tired municipal workers protect their own depleted immune systems during this worldwide health crisis. 

The announcement of the donation was made today at a socially-distanced press conference outside Philadelphia City Hall attended by AlchemLife™ USA Vice President Tabitha Albert, Stevenson Advocacy CEO Brian Stevenson, Philadelphia Deputy Mayor for Labor Rich Lazer Philadelphia FOP Lodge 5 President John McNesby, Firefighters & Paramedics Union Local 22 Vice President Chuck McQuilkin, D.C. 33 President Pete Matthews and D.C. 47 President Catherine Scott. The four union leaders represent more than 27,000 Philadelphia municipal workers.

This marks the second major contribution to frontline Philadelphia workers by AlchemLife™ USA during the pandemic. in April of this year, the company donated $150,000 worth of immunity-boosting PhytoRelief-CC supplements to the doctors, nurses, and hospital staff of the Jefferson Health System. 

“AlchemLife USA has the philanthropic heart and manufacturing capacity to make this much-needed contribution to Philadelphia’s hardworking municipal workers,” said AlchemLife™ USA Vice President Tabitha Albert. “We’re proud to be able to make this humanitarian contribution in coordination with Stevenson Advocacy, a trusted business partner in Philadelphia, for the benefit of the city’s municipal workers who are working so hard to keep citizens safe during these challenging times.”

Stevenson Advocacy CEO Brian Stevenson, who brokered the in-kind donation to the city, added

“I have many friends in the city’s vast network of municipal unions – police, firefighters, blue collar workers and white-collar workers. I know that these men and women are working around the clock during the pandemic. I also know how much they will appreciate receiving this donation of a wonderful, 100% organic, immunity-boosting supplement right now, when they need it most.”

AlchemLife™ USA’s patented PhytoAdvance™ Technology, a precise method of extracting active plant phytonutrients to provide natural, beneficial health support, is what allows PhytoRelief-CC Herbal supplements to aid in normal, healthy immune function. Recent studies indicate that using the PhytoRelief-CC, a patented combination of ginger, turmeric, and pomegranate, have shown a significant boost in the Lysozyme count, which could conceivably enhance one’s immunity system four-fold. The saliva in one’s mouth serves as the first line of defense that protects the body against viral and bacterial infections. Human saliva contains Lysozymes which are immunity building enzymes that aid in the fight against infections.       

AlchemLife is a branch of Alchem International, a global phytochemical company active in 35 nations since 1935. Further information is available at alchemlife.com/us 

Alchem USA Inc.
1628 JFK Blvd
8 Penn Center, Flr 6, Ste 610
Philadelphia, PA 19103
800-201-1081
customercare@alcheminternational.com 
www.AlchemLife.com/us 

Donation of $1.35 Million Worth of Immunity-Boosting Supplements Going to Philadelphia's Frontline Municipal Union Workers

Donation of $1.35 Million Worth of Immunity-Boosting Supplements Going to Philadelphia’s Frontline Municipal Union Workers

  • October 14, 2020

All city municipal workers come into frequent contact with citizens on a daily basis, putting them at greater risk of exposure to the virus. These city employees are working nearly around the clock during the COVID-19 pandemic. The immunity-boosting PhytoRelief-CC-CC supplements will help these tired municipal workers protect their own depleted immune systems during this worldwide health crisis. 

The announcement of the donation was made today at a socially-distanced press conference outside Philadelphia City Hall attended by AlchemLife™ USA Vice President Tabitha Albert, Stevenson Advocacy CEO Brian Stevenson, Philadelphia Deputy Mayor for Labor Rich Lazer Philadelphia FOP Lodge 5 President John McNesby, Firefighters & Paramedics Union Local 22 Vice President Chuck McQuilkin, D.C. 33 President Pete Matthews and D.C. 47 President Catherine Scott. The four union leaders represent more than 27,000 Philadelphia municipal workers.

This marks the second major contribution to frontline Philadelphia workers by AlchemLife™ USA during the pandemic. in April of this year, the company donated $150,000 worth of immunity-boosting PhytoRelief-CC supplements to the doctors, nurses, and hospital staff of the Jefferson Health System. 

“AlchemLife USA has the philanthropic heart and manufacturing capacity to make this much-needed contribution to Philadelphia’s hardworking municipal workers,” said AlchemLife™ USA Vice President Tabitha Albert. “We’re proud to be able to make this humanitarian contribution in coordination with Stevenson Advocacy, a trusted business partner in Philadelphia, for the benefit of the city’s municipal workers who are working so hard to keep citizens safe during these challenging times.”

Stevenson Advocacy CEO Brian Stevenson, who brokered the in-kind donation to the city, added

“I have many friends in the city’s vast network of municipal unions – police, firefighters, blue collar workers and white-collar workers. I know that these men and women are working around the clock during the pandemic. I also know how much they will appreciate receiving this donation of a wonderful, 100% organic, immunity-boosting supplement right now, when they need it most.”

AlchemLife™ USA’s patented PhytoAdvance™ Technology, a precise method of extracting active plant phytonutrients to provide natural, beneficial health support, is what allows PhytoRelief-CC Herbal supplements to aid in normal, healthy immune function. Recent studies indicate that using the PhytoRelief-CC, a patented combination of ginger, turmeric, and pomegranate, have shown a significant boost in the Lysozyme count, which could conceivably enhance one’s immunity system four-fold. The saliva in one’s mouth serves as the first line of defense that protects the body against viral and bacterial infections. Human saliva contains Lysozymes which are immunity building enzymes that aid in the fight against infections.       

AlchemLife is a branch of Alchem International, a global phytochemical company active in 35 nations since 1935. Further information is available at alchemlife.com/us 

Alchem USA Inc.
1628 JFK Blvd
8 Penn Center, Flr 6, Ste 610
Philadelphia, PA 19103
800-201-1081
[email protected] 
www.AlchemLife.com/us 

SOURCE Alchem USA Inc.; AlchemLife

Related Links

https://www.alchemlife.com/us/

Consumers seek immunity-boosting flavors and mood-enhancing ingredients

Consumers seek immunity-boosting flavors and mood-enhancing ingredients

  • October 13, 2020


13 Oct 2020 — Lifestyles and behaviors continue to evolve due to COVID-19, and these changes are influencing food and flavor choices. FoodIngredientsFirst speaks with players in the flavors and functional ingredients space, as they share insights on overall wellness during the pandemic.

Notably, the crisis has highlighted the importance of mental well-being for many consumers as they grapple with pressures and uncertainty in light of the coronavirus outbreak. 

Citrus flavors for immunity
Looking to 2021, Marie Wright, chief global flavorist at ADM, anticipates an increase in demand for citrus flavors as people look further into wellness and immunity. 

“Fifty-seven percent of global consumers report being more concerned about their immune system as a result of COVID-19. People typically consider citrus fruits an immunity-booster given their high levels of naturally-occurring vitamin C,” she explains. 

“Refreshing citrus flavors also trigger wellness attributes like gut health and increased energy,” Wright adds. 

Click to EnlargeAs consumers give more thought to their eating habits, individuals are looking for nutrient-rich ingredients to elevate mood, sustain energy and reduce stress. Lisa Wulf, marketing manager sweet flavor division EAME at Symrise, agrees with this notion. 

“Citrus fruits carry with them the concept of ‘good for the overall health,’ and they have become more interesting as a result,” she urges. 

Yuzu, for example, has also become popular lately. “On the one hand, it comes with a typical citrus taste very close to what we know from childhood. On the other hand, it adds a little twist taste-wise and a very fancy and exotic name, which makes it more interesting for consumers in EAME.”

Moreover, yuzu goes into many different products on the shelves representing different categories. “It, therefore, attracts more attention from consumers making it even more popular,” Wulf asserts. 

Wright also adds that “signaling ingredients, such as botanical extracts and flavors like citrus, help contribute to a positive eating experience, while also triggering feelings of wellness.”

ADM is diving further into how flavor can evoke feelings of health and wellness and help give better-for-you products a “sensory boost.”

“Products which they consider good for their physical and mental well-being are becoming more popular,” continues Wright. “Natural citrus flavors might present a candidate here since they contain mostly citrus oils, which are said to be good for health,” she says. 

Sandra Hemminger, beverage segment lead of juice and water+ at Symrise, also points out that citrus can support positive feelings. 

With health and well-being are moving strongly into focus, consumers are looking for tastes they know and trust. 

Mental well-being and stress amid a pandemic
As consumers give more thought to their food and beverage options, individuals are looking for nutrient-rich ingredients to elevate mood, sustain energy and reduce stress, explains Wright. 

ADM OutsideVoiceSM research revealed that 35 percent of consumers are concerned about mental health. 

For example, the desire to relieve stress may push people to indulge in comforting flavors and foods, especially nostalgic flavors like sweet vanilla and chocolate. 

“Additionally, spa flavors and aromas, like lavender, are trending as consumers seek feelings of relaxation, comfort or security,” adds Wright.

According to ADM, 31 percent of consumers are already purchasing more items tailored for health and nutrition, and 48 percent are planning to purchase more health-related items in the next six months and beyond. 

“People are afraid of getting ill. Hence, they are actively searching for health-boosting drinks, so-called functional drinks (boosting the immune system or detoxifying),” notes Hemminger of Symrise. 

Besides this, some consumers are experiencing pressures due to uncertainty around lockdown, employment and future, for example, which can ultimately lead to lower mood, she flags. Click to EnlargeConsumers are experiencing pressures due to uncertainty around lockdown, employment and their future, which can ultimately lead to lower mood. 

Rise of adaptogens and nootropics
As consumers struggle with stress and anxiety, Louise Wisdom, marketing manager UK flavors & EMEA snacks at Mane, points to adaptogen and nootropic ingredients. 

“Ashwagandha, reishi, turmeric and lion’s mane claim to aid in relaxation and to boost cognitive function.”

She says that these ingredients have started to emerge in the bakery and snacking sector.  

Meanwhile, the gut-brain axis is further developing. 

“Looking after the gut and the balance of micro-organisms that live in the digestive tract is vital for our physical and mental health, as well as supporting our immune system,” Wisdom comments. 

“With this increased understanding in gut health, more snacks are including probiotic and prebiotic ingredients, while some are using traditional, natural fermentation methods which aid the functioning of the gut,’ she explains. 

“Recent bakery and snack launches with an immunity claim are showing strong growth, with fruit, vegetables, nuts, seeds, herbs and honey, being just some of the ingredients that are being used in products to support the immune system,” Wisdom further highlights.

As health and wellness trends continue, and a surge of new alternative protein and better-for-you foods hit the shelves, the flavor is more important than ever, says Wright of ADM. 

“We’re actively working to ensure health-focused F&B options have the functionality and taste to meet elevated consumer expectations,” she concludes. 

By Elizabeth Green


To contact our editorial team please email us at
editorial@cnsmedia.com


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7 Everyday Immunity-Boosting Foods That Can Help Fight Diseases

7 Everyday Immunity-Boosting Foods That Can Help Fight Diseases

  • October 12, 2020

If you love oysters, then you love it, even more, when you realize it’s immune benefits. Oysters are rich in energy, iron, vitamin C, zinc, vitamin A, and selenium. The minerals and vitamins found in oysters are critical for immune function.

Zinc, for example, is important for the wound healing process following an injury. Zinc also helps in the development of white blood cells. It plays an essential role in their activation during the immune response.

You often see people preparing garlic concoctions for the flu and colds.

One of the primary uses of garlic is to boost immune function. Garlic contains a compound called allicin, which is useful in fighting viruses and bacteria. When crushed, alliin turns to a compound called allicin, which contains sulphur. Alliin also contains other beneficial properties that help garlic in fighting viruses.

Garlic has immune modulation properties. It is involved in cytokine secretion, macrophage activation, immunoglobulin production, and phagocytosis. Through these mechanisms, garlic stimulates cells such as natural killer (NK) cells, macrophages, eosinophils, lymphocytes, and dendritic cells.

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The immunity-boosting face mask that has seen a 900% increase in sales

  • October 1, 2020

Never-ending bad news got you feeling down? Victoria Beckham and Chrissy Teigen’s favourite LED face mask could be the answer; it claims to boost immunity and improve low mood as well as plump skin

This year has seen runaway sales of the most unexpected things; hand sanitiser, dumbbells, mini trampolines, flour and… LED face masks. The Light Salon has seen a 900 per cent increase in sales of these (admittedly slightly scary-looking) masks, beginning in March and steadily rising since. While Victoria Beckham has long waxed lyrical about the power of LED to ward off wrinkles, boost collagen production and increase hydration, people are as much turning to these silicone LED masks, which are wireless so you can wear on the go, for their immunity and mood-boosting powers.

“LED is used to treat a number of conditions including seasonal affective disorder (SAD) and depression because it mimics natural light and has been shown to boost serotonin levels,” says Dr Johanna Ward, who uses the Dr Dennis Gross DRX Spectralite Faceware Pro Mask, £430, at home several times a week.

LED can be amber, green or blue (read our explainer on what LED does) but it’s the red that works its magic on immunity and mood. “Red light combined with near-infrared light [the kind used in masks] is a powerful combination for cellular restoration and immune health,” explains Dr Johanna. “Red lights stimulate the lymphatic system and helps strengthen the immune system, which is your body’s internal army that protects you against toxins, pathogens and disease”

If like Joe Wicks, you’ve been experiencing low mood recently, a mask could help you along the way. “LED also has a balancing effect on cortisol, which helps lower stress during the treatment time. As the warm lights cocoon you, you can expect to feel more zen and instantly calmer and almost all clients report leaving the salon feeling brighter and with a spring in their step after an LED treatment,” explains Laura Ferguson, co-founder of The Light Salon who offers in-clinic treatments and the at-home Boost LED mask loved by Victoria Beckham.

MORE GLOSS: The core workout Victoria Beckham does every single day

“Feedback from customers both in-salon and at-home LED treatments tell us that the bright lights offer a form of meditative calm,” says Laura. “For me, applying LED light to my face or body is an instant stress-buster. It slows down my breathing, and in turn, I can feel my shoulders and every part of my body relax.”

As well as VB, Chrissy Teigen, models Hannah Cooper and Adwoa Aboah, Trinny Woodall and Nick Grimshaw are fans of LED masks and the experts are in on the act too; when we spoke to skincare experts about their must-have at-home tools, facialist Joanne Evans sang the praises of LED, in particular, the Rio FaceLite Beauty Boosting LED Face Mask, £349.99.

chrissy-teigen-led-mask.png

LED to combat seasonal affective disorder (SAD)

As the nights start to draw in and days are darker, our energy levels tend to drop and we can suffer low mood as a result of SAD. “LED mimics natural light and boosts serotonin levels so we call it the ‘happy light’,” says Dr Johanna. “Even short LED sessions boost energy and mood and decrease stress levels.”

LED for sleep

If you struggled to sleep during the first lockdown, you might be worried about the same happening as a second wave comes. LED masks can help with this too, as Laura explains: “Near-infrared can offer improved sleep by helping to reset our circadian rhythm and increasing the sleep hormone, melatonin.”

“It can boost serotonin, our happy hormone, and ignite pockets of nitric oxide, which is just as valuable as vitamin D and present in every single cell in the body. Nitric oxide increases blood flow and lowers blood pressure, so it also works as a destress hormone,” she adds.

How to use an LED mask

Place the adjustable straps around your head, tuck the charger into your pocket (or bra!) and you’re good to go. The masks are timed to shut off after ten minutes. You don’t feel any heat at all and you can wear it as you go about your business. The red light doesn’t restrict you from reading, watching TV or working, Joanne Evans tells us.

The Light Salon also offers an LED mask for the neck and decolletage £445, to heal, hydrate, and nourish the neck, chest, back and shoulders. Alternatively, as Joanne does, you can just place your face mask flat on your body if you’ve opted for a flexible mask such as the Facelite or the Boost. These masks boost mood and immunity when you use them on other parts of the body, not just your face. But we find that nothing beats wearing it on your face on dark winter mornings.

Laura recommends using the mask three to five times a week for ten minutes, but to adjust this in line with your emotional wellbeing. Our Editorial Director Victoria Woodhall uses her Boost for morning meditation for 20 minutes a day.

“Increase when you need more support, and decrease when you are sleeping well, your skin is glowing, and you require less,” says Laura. It won’t cause you harm if you overuse the mask, but Laura notes that you can only absorb so much light. “The body processes light as it needs it. You can only absorb so much, so once your batteries are fully charged, so to speak, you need to use it up before charging again. This is individual to each person and is not measurable.”

With the nights drawing in, and bad news arriving daily, we can certainly see why the demand for mood and immune-boosting masks is on the rise.

Buy The Light Salon Boost At-Home LED Treatment Mask, £395

MORE GLOSS: The facial tools that doctors and aestheticians use at home

morning routine for health, immunity boosting morning routine, how to boost immunity naturally, eating well, health, pandemic, indian express news

Start your day on a healthy note with this 5-step immunity-boosting routine

  • September 29, 2020
By: Lifestyle Desk | New Delhi |

September 29, 2020 10:00:27 am





morning routine for health, immunity boosting morning routine, how to boost immunity naturally, eating well, health, pandemic, indian express newsIndulge in a wholesome, nutritious breakfast with healthy options such as a combination of proteins like dairy or eggs along with a serving of carbs and fibre like fresh fruits and vegetables, whole grains, etc. (Source: Pixabay)

How you begin your day in the morning, decides your physical and mental well-being, and your overall mood. Nowadays, people have only one health agenda — that of boosting their immunity. A healthy immune system can work like a shield and protect the body against seasonal diseases and infections. Amid the ongoing pandemic, it becomes all the more important to defend the body.

Nutritionist, diabetes educator and wellness coach Sheryl Salis says that immunity is not built in a day, but over a period of time that involves “making certain changes in your lifestyle, familiarizing a basic routine through the day, eating nutritious foods and keeping the body active through physical activity”.

“A healthy morning routine is ideal for people who wish to have a productive day, especially when they are required to chase a bunch of tasks,” she says, suggesting an easy-to-follow five-step morning routine.

* Meditation: As soon as you wake up, do the Balasana or ‘child’s pose’ while sitting on your bed. Hold the position for as long as possible. This yoga asana helps relax muscle stiffness in the morning and improves blood flow to the brain. Then sit upright and meditate or perform basic breathing exercises to help relax the mind and increase body functionality after a night’s sleep.

ALSO READ | Caring for a person undergoing dialysis: Here are some dietary and mental health tips

* Oil pulling: This ancient ayurvedic technique involves the swishing of cold pressed virgin coconut oil for about 5-7 minutes in the mouth. Oil pulling has been recommended by experts, as the lauric acid breaks through the fatty layer of bacteria in the mouth, killing them. The Ayush Ministry recommends the technique as a self-care measure for boosting immunity. It should be done on an empty stomach immediately after you wake up.

* Hydrate: Drink two glasses of water to detoxify the body. You could also make a DIY immunity drink by adding half a lemon and ginger, a pinch of pepper powder, turmeric and fresh cinnamon to the second glass of water.

* Exercise: Exercising regularly in the morning is ideal to rid the body of any lethargy. A 40-minute session of any activity will charge up the body physically for the rest of the day, as well as improve its strength, stamina and flexibility. Start with a basic workout such as cycling or jogging and then increase the intensity with weights as per your body type and health conditions. A fit and healthy body will ensure a strong immune system.

ALSO READ | US man dies of ‘excessive licorice’ or mulethi: Know how much to have

* Wholesome breakfast: Breakfast is considered as the most important meal of the day. Indulge in a wholesome, nutritious breakfast with healthy options such as a combination of proteins like dairy or eggs along with a serving of carbs and fibre like fresh fruits and vegetables, whole grains, etc.

Focusing on the need to strengthen immunity, develop the habit of taking two teaspoons of virgin coconut oil for a healthy and energetic start to the day. Virgin coconut oil is a vegan-friendly superfood that also helps in improving the immune system. Apart from direct consumption, it can be added to your morning smoothie or breakfast pudding bowl; bullet coffee is another great combination, suggest Salis.

Will you start following this basic morning routine, if you have not been doing it already?

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Immunity-Boosting Breakfast Ideas You Must Try To Stay Healthy

  • September 24, 2020
Immunity-Boosting Breakfast Ideas You Must Try To Stay Healthy

A healthy diet can help you boost immunity

Highlights

  • Citrus fruits are loaded with immunity boosting properties
  • Ginger and turmeric are beneficial for your immune system
  • Fibre-rich breakfast can help you lose weight

It is often advised to consume a healthy and heavy breakfast. It is considered as the most important meal of the day. Breakfast provides you optimum energy levels to start your day and help in healthy weight management. The need to enhance immunity has been stressed enough in the past few months. A strong immune system helps you fight against diseases. It works as a defence against diseases. You can make certain modifications to your breakfast too which can help you boost immunity. Several foods, kitchen ingredients and healthy eating practices are beneficial for your immune system. Here are some tips that can help you consume an immunity-boosting breakfast.

Immunity-boosting breakfast tips

1. Add fruits to breakfast

Citrus fruits are loaded with vitamin C which works wonders for your immune system. You add a few fresh fruits to your breakfast. Add berries to oats and yogurt for a strong immune system. Some of the fruits you can consume for breakfast are- orange, apple, kiwi, raspberries, blueberries, watermelon and more.

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Add freshly chopped fruits to oats ad yogurt
Photo Credit: iStock

2. Add ginger to your tea

Ginger is loaded with antioxidants and anti-inflammatory properties. It helps in boosting immunity as well. Ginger is loaded with several other medicinal properties. It is good for your digestion and helps fight a sore throat. You can add fresh slices of ginger to your morning tea. It will enhance the taste as well as the aroma of your tea.

Also read: Weight Loss Tips: What Is The Best Time To Eat Breakfast For Weight Loss? Here’s The Answer From Experts; Know Best Breakfast Options

3. Turmeric to smoothies

Turmeric is also known as the golden spice. It has been used for medicinal purposes for ages. It can also help boost immunity and control inflammation. You can add a small amount of turmeric to your smoothies and shakes you consume for breakfast.

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Turmeric is loaded with immunity-boosting properties
Photo Credit: iStock

4. Do not skip protein

Studies have highlighted a strong link between protein intake and better immune function. Adding protein to breakfast also promotes weight loss and helps in muscle and tissue repair. Protein bars and shakes are usually consumed post-workout for better recovery.

Also read: Weight Loss: Breakfast Options That Can Keep You Full For Longer And Help You Lose Weight

Disclaimer: This content including advice provides generic information only. It is in no way a substitute for qualified medical opinion. Always consult a specialist or your own doctor for more information. NDTV does not claim responsibility for this information.

Fermentation fuels immunity-boosting beverages | 2020-09-16

Fermentation fuels immunity-boosting beverages | 2020-09-16

  • September 21, 2020

CHICAGO — Consumers already were interested in products with immune-enhancing benefits prior to the coronavirus (COVID-19), but earlier this year, as the pandemic took hold, the trend accelerated. An immediate category of interest was fermented foods and beverages with live and active cultures, namely probiotics, which are associated with enhancing immunity by improving the gastrointestinal microflora.

Probiotics are live microorganisms, most often lactic acid bacteria. When consumed, they join the trillions of bacteria that inherently reside in the gastrointestinal system and help create a better-balanced microflora. Probiotics play an integral role in immune function by preventing the attachment and activity of pathogenic bacteria in the gut. Though they are typically not directly involved with fermentation — the microbial conversion of sugars to acids, alcohol and carbon dioxide — they are often part of the culture cocktail.

“Wine, beer and hard ciders are all fermented beverages,” said Juliet Greene, corporate chef, Mizkan America, Mount Prospect, Ill. “We don’t typically think of them as being fermented, as they do not contain live and active cultures.”

Yeast typically ferments the sugars in the beverages, converting them into alcohol and carbon dioxide. The yeast ceases activity when all the sugar is converted or the alcohol content gets to a level where it inhibits further yeast activity. Then the yeast drops to the bottom of the fermentation vessel and is removed with other sediment. It is the fermentations that take place in the manufacture of cultured dairy beverages, kombucha and vinegar ciders that may give beverages immunity-boosting properties.

“We’ve seen awareness of the connection between health and diet gain momentum as the COVID-19 virus continues to impact communities around the globe,” said Becca Henrickson, marketing manager, Wixon, St. Francis, Wis. “The result of this is people are putting a greater focus on products, such as fermented beverages, which can help them support a healthy immune system.”

Lifeway Foods, Morton Grove, Ill., was founded 34 years ago on the purpose of delivering probiotics through the fermented dairy beverage known as kefir. Lifeway’s kefir contains 12 live and active bacteria recognized with enhancing digestion and boosting the immune system.

Lifeway’s kefir contains 12 live and active bacteria strains recognized with enhancing digestion and boosting the immune system.

In the early weeks of the pandemic lockdown, Lifeway experienced a surge in sales and record orders and shipments, said Julie Smolyansky, chief executive officer. In markets where the company’s drivers restock refrigerators, they were doing it twice a day. This is about 200 cases of 32-oz bottles of kefir, or 1,200 bottles of kefir, selling in one supermarket in one day.

“It’s our quart bottles that were selling and continue to sell,” Ms. Smolyansky said. “Consumers recognize the value and are investing in their health. Kefir is a fermented product, so by design, that fermentation functions as a natural preservative. It has a long shelf life, so consumers are stocking up.”

Farmhouse Culture, Chicago, produces brewed, filtered naturally fermented vegetable juice gut shots in varieties such as garlic dill, ginger beet and golden turmeric. The shots are made with savory, wild fermented kraut juice, which means that no starter cultures are added. The juices contain the cultures inherent to the cabbage, which is usually a range of lactic acid probiotics. The shots contain no added sugar or dairy.

“Gut shot demand has been booming as consumers seek products with immunity benefits,” said Brian Evangelista, vice president of marketing. “Retailers have been building health and wellness destinations in store, but have been slow in incorporating wellness shots versus traditional supplements. It’s clear that now the shot segment is getting a ton of attention.”

Finland-based Probitat is a company founded on the principles of fermentation for better health. The product line includes fermented plant-based smoothies containing quinoa, fruits and vegetables.

Drinking vinegars are indirectly fermented beverages because their main ingredient is vinegar, usually apple cider vinegar (ACV). It is produced through a two-step fermentation process. First, yeast converts the inherent sugar into alcohol. Then bacteria turns the alcohol into acetic acid, the sour component of all vinegars. Vinegar with the “mother” is unfiltered and retains the yeast, bacteria and byproducts of fermentation. The “mother” also refers to beneficial bacteria that remain alive in the vinegar, which are recognized as having probiotic function. The bacteria make the vinegar appear cloudy.

“Ready-to-drink beverage manufacturers using ACV as an ingredient typically purchase the vinegar in bulk tankers,” Ms. Greene said. “But smaller containers are available, too.

“These beverages are getting more complex, with a layering of flavors. They are also being positioned as ‘zero-proof’ beverages or mocktails. The ACV gives the drink some zing, like gin or vodka.”

Sober-curious consumers find such beverages allow them to double-down on health benefits. There’s no alcohol, and they contain functional ingredients.

“Drinking vinegars are also less expensive than kombucha, as it’s a much simpler and shorter manufacturing process,” Ms. Greene said. “But kombucha is definitely becoming more popular.”

Kombucha, a Chinese fermented tea drink, has gone mainstream in recent years, with many retailers stocking multiple brands of the perishable beverage. It is made with a microbial cocktail referred to as SCOBY, an acronym for symbiotic culture of bacteria and yeast, and provides a healthful dose of probiotics. It is slightly effervescent and naturally has a trace of alcohol, which is less than 0.5% alcohol by volume. This is the cut-off for the US Food and Drug Administration’s distinction between alcohol and non-alcohol.

To make the “hard” high-alcohol version of kombucha, brewers modify the manufacturing process to include an extra fermentation step. This includes an additional strain of yeast and extra sugar for the fermentation, which often is extended by a week or two. Some microbrewers are blending kombucha with their signature craft beers to add a twist of healthfulness.

Flying Embers added three hard kombucha varieties to its line this summer.

Flying Embers, Ventura, Calif., added three hard kombucha varieties to its line this summer. The Original Essence drinks like a dry white wine and is the origin and base for all the flavored versions. Its creation began by fermenting steeped organic black tea, adaptogen botanicals and cane sugar, resulting in a naturally sweet and tart hard kombucha with a refreshing, effervescent finish. The new flavored offerings are prickly pear and strawberry lemongrass.

Flying Embers added three hard kombucha varieties to its line this summer.[/image-with-caption]

“Kombucha in the beverage world is where sriracha once was in condiments,” Ms. Greene said. “Product developers have worked hard on flavor development to mask the bold fermented tea flavors with more mainstream flavors in order to grow the customer base. Many are also offering additional benefits.”

Buoy Hydration, San Diego, for example, is launching M Kombucha Beyond Hydration, an electrolyte-dense functional kombucha flavored with fresh, organic cold-pressed grapefruit and ginger. The beverage features Buoy Hydration’s formula of low-sodium, natural sea salts, including 87 micronutrients and trace minerals. It includes fair trade black and green teas, kombucha culture and fair trade evaporated cane sugar, which is needed for kombucha fermentation.

It also contains a range of better-for-you ingredients, including acacia fiber, which functions as a prebiotic to increase beneficial bacteria. The herbs star anise and rosemary also are added. Both are concentrated sources of antioxidants associated with boosting immunity.

“As demand ramps up for immune-enhancing products, manufacturers have an opportunity to innovate with immune-supporting ingredients and flavors,” Ms. Henrickson said. “When flavoring beverages with immune support ingredients, selecting flavors that increase or complement a product’s health perception is optimal.”

Many of the flavors are derived from ingredients with known immunity support or are flavors that naturally carry a healthful halo. This includes botanicals and fresh herbs. Using them in such products may further solidify their immune-enhancing benefit positioning.

“Often when using these natural organic materials as flavoring agents in beverages, we need to compensate for herbal off notes or inherent bitter tastes that may occur,” said Ryan Kukuruzovic, corporate chef at Wixon. “For example, when developing with a sweet, fruit-based profile like elderberry, challenges arise with its natural top-note flavor, which can be bitter or medicinal-tasting at high levels.”

Further, fermented beverages with live and active cultures continue to evolve during shelf life. They are, in fact, living systems. It’s paramount that the flavor be the same at the beginning, throughout and at the end of shelf life.

“It is also important to consider the flavor impact certain types of fortification will have in a blend,” Mr. Kukuruzovic said. “Fortifying with vitamin C, for example, can increase the citrus and sour notes found in a blend. Depending on the application, you may want to mask the citrus flavor, enhance it or pair it with a complementary flavor.” 

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