Best Products to Boost Mood & Lower Stress, According to Therapists

Best Products to Boost Mood & Lower Stress, According to Therapists

  • January 20, 2021

Somewhere between Week 1 A.C. (After Coronavirus) and Week Where Are We Now?, it became pretty clear the enduring pandemic was taking a toll on our state of mind. And—albeit helpful—there are only so many Headspace meditation tracks one can do. That’s why we reached out to mental health pros to share the tools of the trade proven to boost mood, calm anxiety, and alleviate stress.

11 Products Proven to Boost Mood, Calm Anxiety, and Alleviate Stress

Google Home Mini
Google Home Mini Courtesy Image

1. Google Home Mini

Take the counsel of Solara Calderon, Ph.D., a licensed clinical psychologist in San Diego, CA, who uses this device every night to teleport herself away from the relentless news cycle and to a place of zen. “From ocean waves to crickets to pattering rain, I love soothing sounds,” she says. “I visualize myself at the beach, or sitting by a campfire stargazing, or watching rain fall outside my window. This combination of sound and imagery helps me distance myself from the mundaneness of quarantine life and reminds me of pleasant moments I’ve had in the past. It also reminds me these moments will come again in the future,” she continues. Studies have shown listening to nature sounds promotes relaxation, causing physiological reactions like a decrease in muscle tension and pulse rate. “One study in particular has attempted to explain why this is the case, noting that listening to nature sounds can impact brain activity and the autonomic nervous system for some individuals, particularly those who are experiencing high levels of stress.” So, “Hey Google, play country night sounds.”

[$39.99; bestbuy.com]

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Sonoma Lavender Pure Lavender Essential Oil
Sonoma Lavender Pure Lavender Essential Oil Courtesy Image

2. Lavender Essential Oil

Research indicates lavender does indeed have anti-anxiety and stress-reducing properties among other promising qualities,” says Carla Marie Manly, Ph.D., a clinical psychologist in Santa Rosa, CA. We’ll take it. Manly also appreciates that lavender “evokes a sense of springtime, fresh air, and sunshine,” three things we could all use right about now. Keep a bottle on your desk and a spray bottle in your car. Reducing stress and improving your mood has never been easier.

[$19; amazon.com]

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Animal Crossing
Animal Crossing Courtesy Image

3. Animal Crossing

Next time your partner yells at you for playing video games, let them know this one is therapist-approved. “There’s a reason why the Nintendo Switch has been sold out since last March—it’s a certified, blissful, calming escape from the current reality,” offers New York City-based therapist Taylor Orlandoni, LMHC. “To the surprise of anyone who has not played it yet, Animal Crossing is actually shown to boost mood and mitigate the experience of negative thoughts, emotions, and feelings. And if you’re skeptical about it, just check out Reddit for hundreds of personal anecdotes.”

[$59.99; nintendo.com]

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How to Relax by Thich Nhat Hanh
How to Relax by Thich Nhat Hanh Courtesy Image

4. How to Relax by Thich Nhat Hanh

“My favorite relaxation book—that I read frequently and recommend to clients—is a pocket-sized book called How to Relax by Thich Nhat Hanh, who’s an expert on mindfulness,” says Risa Williams, LMFT, therapist, coach, and author of The Ultimate Anxiety Toolkit: 25 Ways to Worry Less, Relax More and Boost YourSelf-Esteem. “All of Thich Nhat Hanh’s books are good for gaining insight, however the simplicity of the writing in this particular book makes it especially easy to read when you’re stressed out. Hanh reminds us to stay in the present moment, to appreciate what we have, and to breathe through intense feelings in order to feel relaxed and calm.”

[$9.95; amazon.com]

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Alpha-Stim AID
Alpha-Stim AID Courtesy Image

5. Alpha-Stim AID

Josh Briley, Ph.D., clinical psychologist licensed in the state of Texas and science and education director for Electromedical Products International, Inc., has used this FDA-cleared cranial electrotherapy stimulation (CES) device both personally and with his patients with much success. “Within a few minutes of placing the ear clips on your earlobes and setting the current to a comfortable level, you feel very relaxed and calm, as if your anxiety and stress have just melted away,” Briley says. The product is backed by 100+ clinical studies, demonstrating its effectiveness in treating anxiety, insomnia, depression, and pain. “I’ve used Alpha-Stim with veterans who have suffered with anxiety and depression for decades, and with patients in the midst of a suicidal crisis or panic attack. In my 17 years as a practicing psychologist, I’ve never seen anything work more quickly, effectively, or safely than Alpha-Stim.”

[$795; alpha-stim.com]

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Acupressure Mat
Acupressure Mat Courtesy Image

6. Anja Acupressure Mat

Dr. Brian Wind, Ph.D., clinical psychologist and chief clinical officer of JourneyPure based in Murfreesboro, TN, praises the humble yet effective acupressure mat. It provides relief at “the end of a long day when all you want to do is lie back and relax.” The mat works by stimulating pressure points throughout your back, neck, and shoulders to promote feelings of relaxation. Based on traditional Chinese medicine, there’s some encouraging published scientific research that acupressure works: “A 2015 review showed that acupressure was effective in relieving symptoms of anxiety, although it was only a temporary effect,” says Wind. “Another 2015 study found that acupressure helped relieve the anxiety of patients hospitalized for cancer treatment.”

[$30.95; amazon.com]

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A Year of Zen: A 52-Week Guided Journal
A Year of Zen: A 52-Week Guided Journal Courtesy Image

7. Journal

This simple, age-old practice does the trick for Hannah Milford, LPC, at Happy Camper Counseling, in Austin, TX. “When I need to get myself in a better place, I turn to journaling. I find that expressing my thoughts and feelings through the written word, helps me externalize and let go of difficult emotions more quickly,” she says. Countless psychological studies show the benefits of journaling, from this research on expressive writing in helping with depression to writing about feeling and stress as a way to strengthen your immune system.

Try the A Year of Zen: A 52-Week Guided Journal.

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Or The No Worries Workbook if you prefer prompts.

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Bloomscape Winter Solstice Collection
Bloomscape Winter Solstice Collection Courtesy Image

8. Succulent Plants

“The benefits of plants on our mental health have been well-studied, but if you’re limited for space in an apartment or don’t have the drive to become an in-home gardener, incorporating plants into your space can seem daunting,” says Orlandoni. That’s why her advice is to start with small and low-maintenance succulents for a mental health lift, pointing to studies like this one, which showed that interacting with indoor plants may reduce psychological and physiological stress.

[$65; bloomscape.com]

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Bubbles
Bubbles Courtesy Image

9. Bubbles Bottle and Wand

This is a great one if you have kids: “I use bubbles with children and adults to help accomplish mindfulness in a fun way,” says therapist Stacy Haynes, Ed.D., LPC, ACS, founder of Little Hands Family Services in New Jersey. “Any brand of bubbles will work [for this science-based strategy]. Breathing regulates the mind and body and helps to calm the brain.” How can you not be in a better mood and alleviate stress after playing with bubbles?

[$12.99; amazon.com]

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MindShiftTM
MindShiftTM Courtesy Image

10. MindShiftTM

“Not just another meditation app!” says April Brown, LMFT, marriage and family therapist and owner of Heard Counseling LLC, an online private practice in Florida. What makes Brown a fan of this free app is it uses cognitive behavioral therapy (a scientifically based strategy) to help manage anxiety and stress, and improve your mood. “It allows you to choose the kind of worry or low mood you’re feeling and tailors the tools to that specific type of concern. It offers quick solutions and tools to improve your mood when you’re feeling low,” she says. Brown also appreciates all the features on the app tie back to this therapeutic approach since “CBT has been consistently shown in research to treat anxiety and depression, and improve mood.”

[Free; apple.com]

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Apollo Neuro
Apollo Neuro Courtesy Image

11. Apollo Neuro

Dr. David Rabin, M.D., a neuroscientist, board-certified psychiatrist, and health tech entrepreneur based in Monterey, CA, was inspired to create this device after encountering countless patients who simply wanted to feel better, but found stress and insomnia holding them back. (Join the club.) He partnered with the University of Pittsburgh, and they found certain combinations of gentle vibrations could help improve mood and lower stress, as measured by heart rate variability. The result: Apollo Neuro, a wearable wellness device, which “trains your nervous system to recover from stress more quickly, proving to be extremely helpful for those who suffer from chronic issues like anxiety and insomnia.” Since its launch last year, studies have shown that it reduces stress in nursing staff by 40 percent in two weeks and may aid in recovery and performance of athletes.

[$349; apolloneuro]

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Fewer Americans are resolving to diet in 2021, opting instead for simpler fare & immunity boosting products

Fewer Americans are resolving to diet in 2021, opting instead for simpler fare & immunity boosting products

  • January 6, 2021

This shift could dampen the typical short-term sales lifts typical of Q1 for brands making specific diet-related claims, or offering “restrictive” alternatives to conventional foods – such as low-carb bread replacements or keto desserts that skip the sugar in favor of permitted alternative sweeteners.

On the flip side, Americans’ decision to skip diet-related New Year’s resolutions could be related to the longer-term trend to eat healthier and seek products with immunity boosting claims inspired by the ongoing pandemic.

According to IFIC, only about 15% of Americans plan to make food or beverage resolutions in 2021 – that’s nearly three times less than what was reported in early 2020, Megan Meyer, director of science communications at IFIC, told FoodNavigator-USA.

“Given this statistic as well as data from previous surveys​, this seems to suggest that Americans aren’t as interested in fad diets or being as restrictive with food as they may have been in pas years,”​ she explained.

“Instead,”​ she added, “we anticipate that Americans will be focusing more on their general health, with more simple and sustainable approaches.”

This could be because many Americans have either already adopted healthier eating patterns as a way to protect themselves against the coronavirus that causes COVID-19, or because they are exhausted from cooking and baking more during the past 10 months of the pandemic – whether for entertainment or out of necessity with restaurants shuttered or severely restricted and offices and schools closed.

Juice It Up! Charges Into 2021 With New Immunity-Boosting Products

Juice It Up! Charges Into 2021 With New Immunity-Boosting Products

  • January 5, 2021

Juice It Up!'s Expanded Immunity-Boosting Menu Lineup
Juice It Up!’s Expanded Immunity-Boosting Menu Lineup

Leading Smoothie, Superfruit Bowl & Raw Juice Chain Introduces Functional New Lineup

Juice It Up! Charges Into 2021 With New Immunity-Boosting ProductsIrvine, CA  (RestaurantNews.com)  Juice It Up!, one of the nation’s leading handcrafted smoothie, açaí bowl and raw juice chains, is charged up for the new year with the launch of its new immunity-boosting products, highlighted by the release of its “Mighty-C Immunity” and “The Supercharger” raw juices, available now through March 31. Committed to functional nutrition that aids in the health and wellness of every guest, the brand has also permanently added to the menu its immunity and antioxidant powerhouses, the Mighty-C Immunity Shot and the Superfruit Sunrise® Smoothie, the latter boasting 810% of the recommended daily requirement of Vitamin C. Additionally, Juice It Up! has introduced a NEW Immunity Boost, featuring elderberry, echinacea, zinc, Vitamin D and other essential vitamins, which is included in the new Mighty-C Immunity and The Supercharger raw juices; it can also be used as a vitamin-packed add-on in any Juice It Up! smoothie, bowl or juice.

“It’s a new year to ‘Live Life Juiced,’ and menu innovation is at the forefront of our plans for 2021 with the introduction of new products and ingredients that not only taste great, but make our guests feel great, too,” said Susan Taylor, CEO of Juice It Up! “We design our products to be equally functional and flavorful so that they serve a purpose and help guests maintain their active and healthy lifestyle. And as we know, particularly these days, we can all use some extra boosts of vitamins and antioxidants, which is why we’re putting an even larger emphasis on our immunity-enhancing creations this year.”

Offering a fantastic foundation of Vitamin C, D and zinc, The Supercharger juice features apple, orange, carrot, pineapple, and red grapes while the Mighty-C Immunity juice combines orange, apple, pineapple, red grapes and ginger. Now permanent fixtures on the immunity menu, the Superfruit Sunrise® Smoothie, made with the tropical superfruit Acerola (ac·er·o·la), a berry which is known to aid in heart and eye health, regulate digestion and is also exceedingly rich in Vitamin C. Loaded with enzymes that help your body digest and absorb protein, the Mighty-C Immunity Shot is also a powerful sidekick to any raw juice, smoothie or bowl.

Along with the expansion of Juice It Up!’s immunity-boosting lineup, the brand has installed reengineered menu boards systemwide to help guests navigate products based on factors like product category and dietary preferences such as plant-based options to make the most educated menu choices. A variety of symbols have also been added to easily identify functional attributes, and all products highlighted in green are Juice It Up! fan favorites. Menu symbols include “Immunity” which highlights products that help boost and strengthen the body’s immune system, “Energy” identifying items designed to give the body an additional boost of strength and vitality, and “Fitness” which showcases products that will help your body recover pre-and post-workout.

Founded 26 years ago, Juice It Up! has earned a reputation for serving the best tasting smoothies, acai and superfruit bowls, and fresh raw juices in the industry. Always ahead of the trends, Juice It Up! is committed to keeping guests informed about the ingredients that go into their fresh creations, with a goal of helping them make educated decisions based on their personal tastes and wellness goals. The brand continues to be at the forefront of menu and product innovation to support these multi-purpose objectives.

Through January 24, Juice It Up! is hosting a “Live Life Juiced Challenge” for loyalty members via the brand’s mobile app, available for download in the Apple (iOS) and Google Play (Android) stores, which can be used to order ahead and pay, earn loyalty points and redeem rewards all from the convenience of your mobile device. Try two of the three featured immunity-boosting menu items (Superfruit Sunrise® Smoothie, The Mighty-C Immunity Juice and The Supercharger Juice) to earn a $3 bonus reward.

Available through March 31, the NEW Mighty-C Immunity Juice and The Supercharger Juice will be featured on Juice It Up!’s menu alongside fan-favorite juices, bowls and smoothies. All Juice It Up! products are available via carryout, order ahead, curbside pickup and third-party delivery through DoorDash, Grubhub and Postmates in most locations. For the full menu and to find your nearest location visit www.juiceitup.com.

About Juice It Up!

Juice It Up!, one of the nation’s leading handcrafted smoothie, açaí bowl and raw juice chains, was founded in 1995 with headquarters in Irvine, Calif. Always ahead of the trends, Juice It Up! designs every menu item focused on equal parts flavor and functionality to offer products that not only taste great, but also support a healthy and active lifestyle. With over 100 locations open or under development across California, New Mexico, Oregon and Texas, the company is showcasing a new restaurant design, a heavier focus on functional products and ingredient transparency, and a menu refresh that reflects the brand’s active personality and motto to “Live Life Juiced!” Juice It Up! was recently named a 2020 Top Mover & Shaker by Fast Casual, ranked a top Smoothies/Juices franchise in Entrepreneur Magazine’s 2019 Annual Franchise 500® List, and named one of Entrepreneur Magazine’s 2019 Best Food Franchises and Top Franchises for Veterans. For more information about becoming a Juice It Up! franchise partner, visit www.juiceitupfranchise.com.

Juice It Up! Social Media Pages

Facebook: http://www.facebook.com/juiceitup/
Instagram: http://www.instagram.com/juiceitup/
Twitter:   http://www.twitter.com/juiceituphq/

Contact:
Chelsea McKinney
Powerhouse Communications
chelsea@powerhousecomm.com
949-261-2216

What does the natural products business look like now in a pandemic?

What does the natural products business look like now in a pandemic?

  • December 22, 2020

Crises are often accompanied by a shared moment in time, an event that changes us collectively forever. For those old enough to remember, most can share with certainty exactly where they were, what they were doing, when they learned in 1963 that President John F. Kennedy had been shot. For younger generations, there was the 1991 press conference that drew a collective breath as popular athlete Magic Johnson announced his sudden retirement from basketball after testing HIV-positive, one of the first celebrities of his generation to bring the specter of AIDS into our consciousness. Eight years later, what’s now known simply as “Columbine,” a mass shooting of teenagers that created a blueprint of tragic repetition for future generations, was another example of a shared-in-time crisis.

And then of course there was 9/11, an attack that Americans watched together in real-time horror, one day that changed this country’s life forever.

But the COVID crisis is different. With hundreds of thousands of American lives lost among the more than one million globally, there was no one moment in time when we all understood that the freedoms we’d come to savor might be curtailed and the businesses we’d built and the jobs we’d counted on would be eviscerated along with grandparents, spouses, friends, and co-workers.

Tracy Landau is president and partner of MarketPlace, a strategic branding firm that specializes in the food & beverage and health & wellness industries. “Certainly, MarketPlace understood the gravity of everything that was happening and how it directly impacted the world and the industries we serve, and our customers, our people, all of that.” But, she acknowledges, there wasn’t any one particular moment when she suddenly realized things would be different.

As the pandemic rolled into America like an earthquake, shaking our foundational way of life, rather, Landau says that as strategic thinkers, “it was clear to us that we weren’t going to be having the same conversations with our customers and that we, ourselves, were going to have to evolve quite a bit in some of the services we offered to help our customers.”

The beginning of the pandemic signaled the need for a lot of Landau’s clients to focus on operations. She explains that those companies needed to make sure they were getting the right ingredients, that they could manage their production, keep up with demand. They had to take their focus off of new innovation.

It wasn’t until the beginning of the summer, “when the world started to get a groove for ‘Okay, now we feel like we’re managing supply and demand. Let’s look forward,’” that Landau’s conversations with her clients took a turn in that direction.

In the meantime, as Landau’s clients were focused on “really important and challenging business issues,” her agency was focused on how, when the time was right, it could help move forward its customers’ innovation pipelines by fueling them with intelligent insight. One such result from MarketPlace was a consumer survey1 on the impact of the coronavirus on supplement users’ purchasing habits, with an eye toward counseling supplement and food companies on pivoting to meet evolving consumer needs.

The Council for Responsible Nutrition (CRN; Washington, DC) also places high value on market research, and in addition to its annual Consumer Survey on Dietary Supplements2, this year the association conducted another survey focused specifically on supplement usage and attitudes related to the COVID-19 pandemic3.

Brian Wommack, senior vice president, communications, CRN, explains that “Many consumers continue to experience economic challenges throughout the pandemic.” He cites a recent Axios-Ipsos poll4 that “found that Americans’ ability to afford household goods has gotten worse; many continue to practice social-distancing measures, experience job loss or furloughs, and see a risk when returning to normal pre-COVID life.”

Wommack continues: “All of these challenges can affect the purchasing habits of dietary supplement users, especially when also considering the number of consumers who are working from home, avoiding the gym, and experiencing limited shopping options. As a result, CRN’s 2020 data3,4 suggests that consumers are shifting their focus to more traditional supplement ingredients to support their health throughout the pandemic.”

Immunity, Immunity, Immunity

If there’s one word that sums up consumer interest in supplements during the pandemic, it’s immunity—with good reason. Market research looking at sales data, purchasing habits, and consumer mindset all support the fact that consumers have increased interest in strengthening their immune system, and many believe supplements can help.

This past October, market researcher Euromonitor International published its “Dietary Supplements in the U.S.” report covering numerous topics related to COVID-19 and supplements, including the impact of supply chain disruption, new product launches, and a surge in popularity of immunity-oriented supplements.5

In the Executive Summary, the report states, “As a consequence of the COVID-19 pandemic, dietary supplements, particularly those oriented towards immunity, have been enjoying significant demand among consumers.”

According to Euromonitor, immune system–supporting supplements sales in the U.S. increased by 32.4%, totaling sales of USD $2.7 billion in 2020, up from $2 billion in 2019. Globally, Euromonitor reported immune system–supporting supplements reached sales of USD $7.9 billion in 2020 versus USD $6.8 billion in 2019, a 14.9% increase.6

According to Lu Ann Williams, global insights director for market researcher Innova Market Insights, 30% of U.S. consumers said their concerns about immune health increased, compared to 2019, with 35% stating that supplements are most important to achieve immune health. Further, she advises that 35% of U.S. consumers agreed/strongly agreed with this statement: “Due to COVID-19, I have spent time educating myself on ingredients and procedures that can boost my immune health.” Innova’s research also shows that products with “immune health” label claims represented the highest percentage of new supplement launches in 2020 (January through August), both in the U.S. (31%) and globally (28%).7

The Natural Marketing Institute (NMI) shared some interesting statistics from its 2020 U.S. Supplement/OTC/Rx Database (SORD) study released in October. For example, the study reports that 18% of Gen Pop (general population, ages 18+) plan to continue purchasing more immune-support supplements and overall-wellness supplements in the future. Specifically Gen X (ages 44-55) and Millennials (ages 23-43) are significantly more likely to do so than other generations, at 25% and 22%, respectively.8

Nine percent of Gen Pop have been purchasing more immune-support supplements and overall-wellness supplements in addition to the supplements they regularly take, according to NMI. The market research company notes this is particularly true of Millennials (14%).8 When it comes to their dietary/nutritional supplement routine relative to the current coronavirus, NMI found that only a small percentage (7%) of consumers are only purchasing more immune-support supplements and overall-wellness supplements so that they can maintain a constant supply during these uncertain times. This is highest among younger age groups, specifically Millennials (9%), iGen (ages 18-22, at 8%), and Gen X (at 8%). Five percent of Gen Pop are increasing purchases of immune-support supplements and overall-wellness supplements, and they also plan to increase their daily dose of these supplements, with Millennials (8%) driving this behavior.8

Companies are reporting the same kind of information.

According to Sharon Leite, CEO of The Vitamin Shoppe, during the first several months of the COVID-19 pandemic, direct-to-consumer business on vitaminshoppe.com performed at historic levels, particularly in immunity-support categories as consumer purchasing shifted to e-commerce.

Jonathan Fitzpatrick, product manager, Gaia Herbs, says, “Gaia Herbs’ supplements supporting immune health have experienced significant sales growth in 2020, and this increase is also being experienced by the entire natural products industry. With the global health crisis due to COVID-19, people are actively looking for products to support their immune health and are being more proactive about their overall well-being in order to try and stay healthy.”

CRN’s Wommack advises that “CRN’s 2020 survey data show that more consumers report taking dietary supplements for overall health and wellness benefits and for overall immune support.” Specifically, he adds, “Supplement usage for immune support has increased by five percentage points this year—32% versus 27% in 2019—and is the number-one reason to take supplements for users aged 18-34.”

What Supplements Are Consumers Taking During the Pandemic?

CRN’s consumer research points toward supplement users sticking with familiar supplement products during the pandemic. Says Wommack, “As for specific ingredients, 2020 data show a stronger focus toward vitamins and minerals, with 98% of supplement users reporting use of products in this category over the last year. Data suggests that users are signaling higher priority towards the multivitamin and single-letter vitamins like C, D, and E. While usage remains steady among vitamins and minerals, results of the survey do reveal slight decreases for more niche specialty ingredients and categories like specialty supplements, herbals and botanicals, and sports nutrition products.”

But when it comes to interest in supplements specifically for immune support, not only are consumers trusting the letter vitamins, but there’s a lot of buzz and buying around elderberry and some of the other herbals.

The Vitamin Shoppe reports that searches on vitaminshoppe.com through September, versus the same period last year, are up for vitamin D (by 160%), vitamin C (by 590%), elderberry (by 650%), and zinc (by 1,100%), indicating interest in wellness and immunity boosters. There’s also been increased interest in blackseed oil, according to Leite.

And Gaia’s Fitzpatrick reveals that his company has seen significantly higher sales on gaiaherbs.com, its direct-to-consumer website, for most of its immune-supporting herbs and especially for products containing black elderberry and echinacea. As examples, Fitzpatrick shares that its Black Elderberry Syrup sales increased 3852% year-over-year (YOY) for the months of March-October, while Echinacea Supreme experienced sales growth of 531% YOY over the same time period.

With so many people stuck at home during the pandemic, Fitzpatrick suggests “people are spending more time online searching for health and wellness products, discovering new tips and ideas to support their health, and placing product orders in higher numbers than they were prior to the COVID-19 situation.”

Even more encouraging for Gaia and for the herbal products industry is this fact: “A significant percentage of our immune-health product sales through our website this year has been to new customers,” says Fitzpatrick. “We have also heard from our retailers as well that they are also seeing lots of new customers for supplements, especially for immune and respiratory health products.”

From Gaia’s perspective, not only has the company seen increased interest in herbs for immunity from adults, but those adults are demonstrating interest in immune-supportive herbs for their children. Fitzpatrick says, “Similar to our adult immune supplements, we have seen the most significant growth for our GaiaKids products containing the botanicals black elderberry and echinacea, in our direct-to-consumer channel. For instance, GaiaKids Black Elderberry Syrup sales have increased 431% YOY, and GaiaKids Echinacea Supreme sales are up 171%, March through October.”

However, Fitzpatrick adds that “while the company’s GaiaKids immune-health products have experienced significant growth this year, we have not seen these same sales increases on our other children’s herbal products. While we do not have consumer behavior research to verify this, we are inclined to believe that people are choosing to spend their discretionary funds on areas they feel are most critical during these challenging times, and for many people maintaining their immune health is now their top priority.”

More Immunity Positivity, Concerns about Adulteration

Daniel Fabricant, PhD, president and CEO, Natural Products Association (NPA), is also seeing growth for supplements, starting with “the basics—the alphabet vitamins” and pulling in those products where there’s science behind immune support, including elderberry, echinacea, and SAM-e.

In the case of people who didn’t previously think about needing a product for immunity—those who, as Fabricant says, “…don’t take the flu vaccine or anything else; their lifestyle is ‘I don’t worry about that’”—may have developed a different attitude as the pandemic hit. According to Fabricant, “I think with the pandemic, folks started to take a little bit of a deeper dive…on letter vitamins and anything else [where] there was science behind the support for the immune system.”

As to how the economy has played a role in supplement purchases, Fabricant says “there’s some reallocation to self-care. People may not be going to movie theaters, they’re not spending on entertainment, but they’re very serious about their health right now, and I think that’s really where they’re going to shift.”

When the pandemic hit, Fabricant saw a run on products for immunity, like the ones he just mentioned. “Some of it cooled a bit, but as the weather cools” he expects sales for those products to go back up again. “This time of year,” he says, “people buy more vitamin C, they’ll buy more echinacea, they’ll buy more elderberry, and I think we’ll see even more of that coming into this winter season.”

Fabricant’s enthusiasm comes with a warning for the industry and for consumers. With the increased pandemic-related interest in immunity-supportive herbals running into the realities of agriculture, there were ingredient shortages. This heightened Fabricant’s concern about “fake” or adulterated ingredients.

As an example, he points to an explosion of different brands of elderberry products on different internet sites and advises consumers to use some caution. “If the price from the tried-and-true brand is, let’s just say theoretically, $25 a bottle, and there’s some johnny-come-lately brand that says it has the same amount of elderberry, or echinacea, for $5 a bottle, you kind of have to go with ‘If it sounds too good to be true, it probably is.’”

Fitzpatrick, too, saw examples of ingredient shortages. He advises, “In the natural channel, as reported by SPINS, the entire herbal category exploded in March, growing 93% versus the prior year. That growth was driven almost exclusively by immune products9,10. But as many brands ran into out-of-stock situations and consumers adjusted their behavior, that situation has leveled off and even begun to decline in the most recent months.”

Science Matters During a Pandemic

“Consumers should also be aware that it has been reported that there is an increased risk of adulteration in the herbal supplement market due to shortages of herbal ingredients caused by the COVID-19 pandemic,” says Fitzpatrick.

One thing that isn’t different during the pandemic is the importance of science and the need for supplement companies that take science seriously.

Fitzpatrick is proud of how Gaia Herbs addresses adulteration concerns “by consistently using the same trusted growers and suppliers that we have worked with for years” and whose ingredients the company trusts. He adds, “The company’s trusted partners are asked to follow organic and sustainable cultivation methods, which are validated through site visits and analytical testing of the raw materials themselves. Gaia Herbs also has a rigorous testing process for its ingredients to ensure quality and authenticity.”

Gaia wants its consumers to be savvy supplement users. That’s one reason why the company offers a user-friendly traceability program that focuses on transparency—MeetYourHerbs11. Product purchasers—or shoppers wanting to know more about the product—simply enter the product ID number located on the back panel of any Gaia Herbs package to find out how the herbs for the product were grown, harvested, and extracted and to learn about the tests taken to validate the product’s purity, integrity, and potency.

Fabricant points to another company, Nature’s Way, as an example of one he says has done “so much in science in terms of elderberry, you see how invested they are in the science behind elderberry. I think that’s critical, because a company that’s in the science like that, that [commitment] goes all the way through the supply chain. And I think those are the sorts of companies, if you’re going to purchase an immunity product, that’s really where you want to look right now, is folks who have invested in that infrastructure.”

Product Launches During the Pandemic

Joelle Legree, associate marketing director for the new Celltrient Cellular Nutrition line by Nestlé Health Science, faced not only the challenges of the pandemic this year, but she took on the additional challenge of launching a new brand in 2020.

“Similar to many other companies,” she says, “the pandemic caused us to change our ways of working to assure the safety of our employees and the patients, customers, consumers, and healthcare professionals we serve.”

While the pandemic creates some potential roadblocks for launching the Celltrient portfolio, Legree believes the pandemic also serves up some new opportunities for marketers.

Quarantining meant consumers are spending more time at home, says Legree, engaging with their digital devices and shopping more online, providing brands with increased opportunity to be “found.” Legree saw the chance to “create a real connection with them based on what topics are top of mind.”

The pandemic also creates a more empowered and proactive approach to self-care and wellness. “Consumers can no longer do basic things like visiting a supplement store to browse the aisle and get advice from knowledgeable employees. Instead, our consumers…are proactively using online resources to explore, educate, and purchase products and share reviews. They are trying to exercise control where they can, despite the pandemic, and maintaining a wellness routine is important to them,” states Legree.

From a marketer’s perspective, with its roller coaster ups and downs, 2020 “changed the way we conducted research and ramped up for a big launch—from no travel, to remote restricted photo shoots, long-distance agency engagement, and more,” says Legree.

Legree says Nestlé Health Science knew “we wanted to get into the market to learn and optimize about consumer needs and wants prior to the key New Year period where people recommit themselves to their wellness goals.” Because of that, she says, “We did not move up our launch due to the pandemic and always planned to launch direct-to-consumer.”

It helped that Nestlé was launching what it considers to be a breakthrough brand, one that takes a different approach to an age-old problem: aging. Explains Legree, “Cellular nutrition is an emerging space, and we are committed to being on the cutting edge and helping to approach aging through a different lens. It is no longer about getting old and focusing on just the signs of aging that you can see, superficially. It is also about the part of the aging process that you cannot see at the cellular level and how that makes you feel, from the inside out. This invisible aging process is happening because cells are also getting old.”

So the company moved forward, plowing through the pandemic on a marketing level by shifting their go-to-market strategy in a couple of ways and launching its three-product Celltrient line in October.12

“To assist busy healthcare professionals (HCP) looking for information on how to best support their patients,” says Legree, “we provided information in more easily accessible digital formats versus printed hard copies. For example, we increased spend on HCP digital tools like Doximity,” which Legree explains is akin to LinkedIn for doctors.

In addition, “Instead of a large-scale in-person PR launch event, we instead executed our launch event via Zoom with our celebrity spokesperson, Jennifer Grey. Despite being virtual, the event was attended by 40 editors representing over 65 top-tier outlets,” she says.

According to Legree, Celltrient is “the first brand to provide a range of targeted cellular nutrients—including nicotinamide riboside (NR), urolithin A (UA), and N-acetyl cysteine (NAC)—designed to specifically address three key natural processes that decline with age.”

Another company that met the challenges of doing business head-on during the pandemic is The Vitamin Shoppe. By implementing new services like curbside pick-up and same-day delivery with Instacart, the retailer was able to allow customers to show how and where they feel most comfortable, meeting customers where they are, according to Leite.

This summer, The Vitamin Shoppe launched CBD HQ13, an in-store and online concept, which Leite calls an industry-leading destination for CBD hemp extract wellness solutions.

In a press release14, she stated, “The Vitamin Shoppe and Super Supplements stores are proud to be the premiere destinations for trusted CBD hemp extract products. We were the first national retailer to offer a broad selection of ingestible CBD products, and our new CBD HQ concept is the next evolution of our commitment to this thriving, innovative wellness category. Driven by strong word-of-mouth, personal testimonials, and self-directed consumer research, we are seeing robust interest in CBD from our customers. To meet that demand, The Vitamin Shoppe and Super Supplements continue to expand our industry-leading assortment of CBD products in trusted formulations that meet our exacting standards of quality.”

In November, The Vitamin Shoppe launched its first proprietary CBD hemp extract products under its Vthrive The Vitamin Shoppe and plnt brands. Both brands are available exclusively at The Vitamin Shoppe and Super Supplements stores, as well as vitaminshoppe.com. And The Vitamin Shoppe also launched a number of key new products and brands, including Ghost energy drinks, the Alani Nu Women’s supplement brand, and the EHP Labs sports nutrition line.

“The COVID-19 pandemic has changed the new product development pipeline for many companies, including Gaia Herbs. You can see this with new product launches happening this fall and winter, as most of the new products hitting the market are focused on immune and respiratory health,” says Fitzpatrick.

Fitzpatrick continues, “While we already had a line of respiratory products in development in our new product pipeline for quite some time, the events happening in 2020 made these products a higher priority. Gaia Herbs’ goal was to get our new line of safe, high-quality, plant-based efficacious respiratory health–supportive products in the market and in the hands of people as soon as possible, as this is a time when they are critically needed.”

In fact, in November, Gaia Herbs launched a new line of high-quality, plant-based dietary supplements to help support respiratory wellness. The three products—Mighty Lungs, Sinus Comfort, and Black Seed Oil—first launched on gaiaherbs.com, followed by a rollout across natural and health food stores nationally.

“With poor air quality due to wildfires across the West and other environmental pollutions, as well as COVID-19 cases continuing to climb, we have seen a heightened focus on respiratory health this year. For all of these reasons and more, people are increasingly seeking plant-based, natural wellness solutions to help support their lung health,” said Angela McElwee, president and CEO, Gaia Herbs, in a press release.15

Innovation Moving Forward

Not all products and categories fared as well as immunity products during the pandemic.

For example, sports nutrition products took a hit as gyms closed down, but as consumers are finding other ways to get their exercise in, some sports nutrition products (e.g., protein) seem to be back on their feet.16

Jan Nash, senior director of research, NMI, has a positive outlook on the future for supplements, at least for the immediate future. “NMI has maintained its finger on the pulse of U.S. consumers since the COVID-19 pandemic began early this year,” she says. “First-time use of supplements has increased throughout the outbreak, and with the current rise in COVID-19 cases, we see nothing to suggest the increase in supplement use will change soon.”

MarketPlace noted two areas that were trending in the fall of 2019, according to the firm’s consumer research17, slipping out of the limelight when the pandemic hit. First, Megan Hook, growth strategy director, MarketPlace, advises personalized nutrition appeared to be a huge opportunity, but that changed once the pandemic hit. In the company’s 2020 survey, “we saw that [interest] tank,” says Hook.1

Hook’s MarketPlace colleague, Landau, adds that CBD “was another thing going into the pandemic that was hot, and we saw the focus come off of CBD as well.”1,17

But neither Landau nor Hook are concerned about the future of those trends. Says Landau, “It’s not that it went away. [CBD] sort of took a backseat, just like personalized nutrition, to this focus on overall health and strengthening immunity.”

And then there’s the increasing reach of the microbiome, with octopus-like tentacles scientifically wrapping themselves around additional health outcomes regularly. In a press release announcing results from the MarketPlace 2020 consumer study, Landau shares her firm’s finding that “Consumers are beginning to view gut health as a pathway to immunity and general health, which widens the door for probiotics in all kinds of nutrition applications.”18

There’s also the blending, blurry line between food and supplements as consumers hint at pill fatigue and companies can’t resist adding healthful ingredients and nutrients to a growing flurry of foods. “We predicted for a long time that the food industry and supplement industry would collide, and they have, of course—and they continue to do that even more,” says Landau. As an example, she points to the increasing popularity of gummies.

MarketPlace’s Hook cites her company’s consumer research that found “the use and consumption of pills, tablets, and capsules decreased by 18%, and the use of gummies increased by 14%.”

“When new business customers are talking to me about introducing supplements to the markets, they are not talking about capsules; they are talking about gummies or they are talking about functional foods or beverages,” shares Landau.

Other experts, too, are encouraged, even looking beyond the pandemic.

NPA’s Fabricant says, “A big part of what we’re doing, we’re really trying to work with our members and go to where the puck is going to be.” That includes two things the industry has talked about before. First, Fabricant points to vitamin D, as an example, referencing all the positive studies, in this case related to COVID. “I mean every co-morbidity you see in [scientific journals] say people who get [COVID] symptoms, their vitamin D status is glaringly deficient, so I think given that, why aren’t we able to say something in that regard? Companies in the industry are looking toward, ‘So, okay, how do we communicate better with regard to what we can and can’t say?’”

Second, Fabricant advises, “Combinations of products are going to become more and more important coming out of this. It’s not just dietary supplements; you see folks using dietary supplements with over-the-counter medicines. Do we come out of this as an industry and say maybe we really should look at possible combinations here and there and how do we move ahead in that regard, because that’s clearly what the consumers want if you look at buying patterns.”

Beyond the Pandemic

“One of the few positives of the COVID-19 situation is that it has made people more conscious about their health, and people are now taking proactive measures to help maintain their well-being,” says Fitzpatrick.

The hope throughout the industry is that as solutions are found to resolve the pandemic, that the attention to health won’t also disappear.

Landau says that during the pandemic, “as our customers were worried about business issues, we were still having conversations about hope for the future. We were still partners, we cared about each other’s businesses, and despite all that was going on, we wanted to make sure we helped our customers live out our shared missions to offer nutrition and lifestyle brands that make the lives of people better.”

That sounds like a mission shared by almost all in the supplement and functional food industries—one that should thrive beyond the pandemic.

References

  1. MarketPlace website. “Consumer Insights for Building a Post-Pandemic Supplement Brand.” Published June 23, 2020. Accessed here.
  2. Council for Responsible Nutrition website. “2020 CRN Consumer Survey on Dietary Supplements: Consumer Intelligence to Enhance Business Outcomes.” Accessed here.
  3. Council for Responsible Nutrition press release. “Dietary Supplement Usage Up Dramatically During Pandemic, New Ipsos-CRN Survey Shows.” Published August 20, 2020.
  4. Ipsos.com. “Despite COVID-19 Spike, Few Individual Behaviors Are Changing.” Published October 27, 2020.
  5. Euromonitor International report. “Dietary Supplements in the U.S.” Published October 2020. Accessed here.
  6. Euromonitor International data. 2020.
  7. Innova Market Insights. Consumer survey 2020.
  8. Natural Marketing Institute (NMI) Proprietary U.S. Supplement/OTC/Rx Database (SORD) study. All rights reserved.
  9. SPINS data. “Herbal Formulas & Herbal Singles $ Sales & Growth, Natural by Quad, January 27, 2019, to October 4, 2020.”
  10. SPINS data. “% Dollar Market Share by Health Focus, Quad Ending March 22, 2020, Versus Prior Year Quad.”
  11. Gaia Herbs website. MeetYourHerbs.
  12. Grebow J. “Nestle Takes on Cellular Health with New Celltrient Supplement Line.” Nutritional Outlook. Published October 26, 2020. Accessed here.
  13. The Vitamin Shoppe CBD HQ website
  14. The Vitamin Shoppe press release. “The Vitamin Shoppe Launches CBD HQ as the Industry Leading Destination for CBD Wellness Solutions.” Issued August 17, 2020. Accessed here.
  15. Gaia Herbs press release. “Gaia Herbs Launches New Line of Plant-Based Respiratory Wellness Products Providing Year Round Support.” Issued November 10, 2020. Accessed here.
  16. American Herbal Products Association Sports Nutrition Congress presentation. “U.S. and International Trends in the Sports Nutrition Market.” Recorded October 21, 2020. Accessed here.
  17. MarketPlace website. What Consumers Want in a Supplement Brand study. Published October 18, 2019. Accessed here.
  18. MarketPlace press release. MarketPlace press release. “Immunity and Prevention Top Purchase Drivers for Supplement Users During COVID-19 Pandemic: MarketPlace Exclusive Survey.” Issued August 17, 2020.
5 Best Products For Immune Support : Life : koreaportal

5 Best Products For Immune Support : Life : koreaportal

  • December 14, 2020

Vitamin C Supplement


1. KP Town Moringa Leaf Powder

Moringa is an herb rich in vitamin C, calcium, protein, and beta-carotene. KP Town’s Moringa Leaf Powder regulates your blood sugar and cholesterol control. It also strengthens and cleans your blood vessels, improving your immunity and preventing hair loss. 




2. Nutricost Vitamin C With Rose Hips

What are the other supplements known for their immune-boosting properties? Vitamin C is powerful when it comes to supporting your immune system. Nutricost Vitamin C With Rose Hips will contribute to your body’s various life-giving and life-maintaining processes. 

3. BioSchwartz Sambucus Elderberry Capsules With Zinc & Vitamin C

Elderberry has anti-viral and anti-inflammatory properties that can treat your colds, flu, and other infections. Taking BioSchwartz Sambucus Elderberry Capsules With Zinc and Vitamin C in the right dosage will support healthy immunity among men, women, and little ones. 

4. Wellmune Immune Health Basics

This is rather a unique product with natural yeast beta-glucan. Research shows that it boosts the immune system effectively since you will simply need to take about 500mg per day to get the benefits. 

5. Immune Defence Immune System Support

Immune Defence Immune System Support has the ingredients necessary to strengthen the immune system, zinc, and Vitamin C. It is a sweet-tasting lozenge suitable as well for vegans and children aged 12 years and older.

© 2020 Korea Portal, All rights reserved. Do not reproduce without permission.

Chobani doubles down on probiotics as consumers seek immunity-boosting products

Chobani doubles down on probiotics as consumers seek immunity-boosting products

  • December 10, 2020

Chobani helped make Greek yogurt a household staple for millions of Americans. Now, the dairy giant is turning to the probiotics segment, which is already in high demand during the pandemic as shoppers seek out immunity-boosting offerings.

The company is rolling out this month Chobani Probiotic Cups in blueberry, vanilla, strawberry and peach flavors, and yogurt drinks in raspberry acai, blueberry pomegranate and passion orange guava. Chobani also is expanding in the kids space with Little Chobani Probiotics that will be available in pouches and drinks.

Chobani is no stranger to probiotics, but until recently hasn’t done much to publicize its activity in the segment. Its popular Greek yogurts, which have been on the market since 2008, contain billions of probiotics per serving. Last summer, the company introduced plant-based drinks called Chobani Probiotics with flavors such as pineapple turmeric and peach mint. It also debuted Chobani Complete, a product line that contains high amounts of probiotics, but is largely geared to consumers interested in consuming more protein. 

“Our hope is that we’re bringing more people into the yogurt category,” said Peter McGuinness, president of Chobani. “As we build that yogurt portfolio, I want to make sure we’re answering all the needs out there.” 

Chobani has spent several years working to understand the impact probiotics have on human health, he said. The yogurt maker’s goal is to change how people use the microorganism. Instead of taking probiotics for a specific problem, people could consume them for several preventative reasons such as boosting their immune system, helping with digestion and improving gut health.

Chobani Probiotic, which contains a mix of four probiotics, is designed for millennials and Gen Zers who may not know much about the microorganism but want to include more of it in their diet. It would compete against Danone’s Activia brand, which is often associated with an older demographic, Chobani said. One thing conspicuously missing from Chobani Probiotic’s marketing: the fact that it’s a Greek yogurt.


“Our hope is that we’re bringing more people into the yogurt category. As we build that yogurt portfolio, I want to make sure we’re answering all the needs out there.”

Peter McGuinness

President, Chobani


McGuinness said Chobani wanted to market the new cups and drinks as a product that shoppers would turn to explicitly because they are interested in consuming more probiotics. The fact that the yogurt is Greek-style “is implicit” because Chobani is synonymous with the category already, he said.  

A 2019 study by U.S. and European researchers found probiotic consumption can reduce flu-like sickness, which results in the need for 2.2 million fewer antibiotic prescriptions, more than 54 million fewer sick days annually and averting $919 million in productivity losses each year.

Probiotics are being incorporated in other yogurt products, and they’re appearing in Kellogg’s Special K Nourish line, as well as in tea, coffee, baked goods, ice cream, granola and bars. General Mills partnered last year with GoodBelly on a probiotic-infused cereal.

The probiotics market has been popular for years, but these and other functional ingredients have gained momentum during the pandemic as consumers look to eat healthier and keep a closer watch on what goes into their bodies. According to a survey cited by Chobani, 60% of consumers say supporting their immune system will continue to be important after the coronavirus has abated. Chobani started working on its Chobani Probiotic Cups and Drinks about 18 months ago, well before the pandemic took hold.

 

 

“It’s more serendipitous that these have immune-boosting ability now that that’s on people’s minds,” McGuinness said.   

BCC Research projected in January that the probiotics market should reach $69.1 billion by 2024 from $48.4 billion in 2019, a compound annual growth rate of 7.4% for the forecast period of 2019 to 2024.

Chobani has come to dominate the yogurt scene with its popular Greek variety — now the biggest subset in the broader $7.7 billion yogurt category, according to Nielsen. While the segment remains far and away the biggest revenue generator for the New York dairy company, Chobani has moved aggressively in recent years to innovate in yogurt by expanding the reasons why consumers would want to eat it.

Chobani has rolled out yogurts blended with nut butters, a children’s yogurt, a variety made from plants, a lactose-free Greek yogurt, products made with oats, and its first foray into milks and creamers.

Chobani expanded further into oats on Thursday with Chobani Oat Zero Sugar, a drink that taps into consumers’ growing interest in cutting consumption of the sweetener. One common factor in all these extensions: The company purposely included the Chobani name in the product offerings, a factor rooted in the positive perception people have over the brand name and its quality, McGuinness said.

The new children’s line marks a shift for Chobani in kids yogurt. The dairy company’s first aggressive push into children’s yogurt came in 2018 with Chobani Gimmies, which have a range of child-friendly flavors such as Poppin’ Cotton Candy, Best Birthday Ever and Ooey Gooey S’More. Cartoon characters adorn the products.

Instead of creative names and cartoon drawings, the Little Chobani Probiotics drinks and pouches will have more traditional packaging that touts the probiotics and their benefit to immunity and tummy health — a message more aligned with Chobani’s focus on better-for-you food. The design is geared to resonate with parents who will buy the products for their children.

McGuinness said Chobani currently plans to keep Chobani Gimmies on the market, along with Little Chobani Probiotics. “Fow now we are. It may migrate out,” he said. “We’ll see how they do.”

Global Immunity Boosting Food Products Market Report 2020-2030 with COVID-19 Implications and Growth Insights - ResearchAndMarkets.com

Global Immunity Boosting Food Products Market Report 2020-2030 with COVID-19 Implications and Growth Insights – ResearchAndMarkets.com

  • December 9, 2020

DUBLIN–()–The “Immunity Boosting Food Products Global Market Report 2020-30: COVID-19 Implications and Growth” report has been added to ResearchAndMarkets.com’s offering.

The global immunity boosting food products market is expected to grow from $16.31 billion in 2019 to $22.76 billion in 2020 at a compound annual growth rate (CAGR) of 39.6%. The exponential growth is mainly due to the outbreak of COVID-19 that raised awareness about boosting immunity in the human body to protect from being infected by the virus. The market is then expected to reach $24.02 billion in 2023 at a CAGR of 1.81%.

This report focuses on immunity boosting food products market which is experiencing strong growth. The report gives a guide to the immunity boosting food products market which will be shaping a

Major players in the immunity boosting food products market are Danone SA, Nestle S.A., Blue Diamond Growers, Diamond Foods, LLC., Dole Food Company, Inc., Pinnacle Foods Corp., Olam International, Hines Nut Company, Fonterra Group Cooperative Limited, and Associated British Foods PLC.

The immunity boosting food products market consists of sales of food products used to boost the immune system. The market consists of revenues generated by sales of immunity-boosting food products by companies producing them.

North America was the largest region in the immunity boosting food products market in 2019. Asia Pacific is expected to be the fastest-growing region in the immunity boosting food products market in the forecast period.

In 2019, Olam International, a major food and agri-business company acquired Hughson Nut Inc., (HNI) from APB Partners, L.L.C. for $54 million. The acquisition of HNI is consistent with Olam’s strategic plan to offer differentiated solutions such as ingredients and product innovation and to target new customer segments in co-manufacturing, foodservice and e-commerce. Hughson Nut is a grower, buyer and processor of California almonds.

The immunity boosting food products market covered in this report is segmented by product type into herbs & spices; nuts & seeds; fruits & vegetables; dairy-based products; probiotics and prebiotics; others. It is also segmented by form into tablets; capsules; powder; liquid; others and by distribution channel into store-based; non-store-based.

The high cost of raw materials and lack of awareness among people about the benefits of the products are hampering the growth of the immunity-boosting food products market. Nutrition care, which is an essential element of preventive health care, is simultaneously experiencing a major evolution in highly populous countries like India. There is a lack of awareness about the immunity boosting food products in a swiftly growing middle-class population. On the other hand, the high cost of raw materials used in the manufacturing of immunity-boosting food products has a great impact on the price of the final product, which may render them a practical option only for the urban and rich population, thereby limiting the market growth.

Instant immunity booster products are increasingly being used to boost immune function, which is used when under stress in the modern world. For instance, in January 2020, ZAND, the natural lozenge brand in health food stores known for herbal-based immune support, has launched the first rapid immunity product, Immune Fast. This breakthrough new supplement delivers clinically supported immune support whenever and wherever at work, the airport, school, large gatherings, anywhere. Thus, it is used on the spot to boost the immune system within two hours.

The increasing consciousness about health and fitness to live a healthier lifestyle will drive the immunity-boosting food products market. According to the Global Wellness Institute, in 2018, the global wellness market was valued at $4.5 trillion. According to the IHRSA (International Health, Racquet & Sportsclub Association), the health and fitness industry in the U.S. was valued at $30 billion in 2018. It has been growing by at least 3-4% annually for the last ten years.

Key Topics Covered:

1. Executive Summary

2. Immunity Boosting Food Products Market Characteristics

3. Immunity Boosting Food Products Market Size and Growth

3.1. Global Immunity Boosting Food Products Historic Market, 2015 – 2019, $ Billion

3.1.1. Drivers of the Market

3.1.2. Restraints on the Market

3.2. Global Immunity Boosting Food Products Forecast Market, 2019 – 2023F, 2025F, 2030F, $ Billion

3.2.1. Drivers of the Market

3.2.2. Restraints on the Market

4. Immunity Boosting Food Products Market Segmentation

4.1. Global Immunity Boosting Food Products Market, Segmentation by Product Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

  • Herbs & Spices
  • Nuts & Seeds
  • Fruits & Vegetables
  • Dairy-Based Products
  • Probiotics and Prebiotics
  • Others

4.2. Global Immunity Boosting Food Products Market, Segmentation by Form, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

  • Tablets
  • Capsules
  • Powder
  • Liquid
  • Others

4.3. Global Immunity Boosting Food Products Market, Segmentation by Distribution Channel, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

  • Store-Based
  • Non-Store-Based

5. Immunity Boosting Food Products Market Regional and Country Analysis

5.1. Global Immunity Boosting Food Products Market, Split by Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

5.2. Global Immunity Boosting Food Products Market, Split by Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

Companies Mentioned

  • Danone SA
  • Nestle S.A
  • Blue Diamond Growers
  • Diamond Foods, LLC.
  • Dole Food Company, Inc.
  • Pinnacle Foods Corp.
  • Olam International
  • Hines Nut Company
  • Fonterra group Cooperative Limited
  • Associated British Foods PLC

For more information about this report visit https://www.researchandmarkets.com/r/3nomki

With Pollution worsening after Diwali, here are Products that will boost your immunity| APN News

With Pollution worsening after Diwali, here are Products that will boost your immunity| APN News

  • December 8, 2020

With Pollution worsening after Diwali, here are Products that will boost your immunity

Published on December 8, 2020

Mumbai : Coronavirus or no Coronavirus, people deal with yet another massive health problem as the festive season during winter approaches. Air pollution is at its peak. The immediate effect of this pollution is on the lungs. The implications of such high levels of air pollution on human health, especially in 2020, in the middle of this pandemic will be severe.
As they say, ‘Prevention is better than Cure’, there are certain ways that can help prevent you from breathing this hazardous air. Additionally, Vestige immunity boosters will also improve your health and immunity which is paramount at this juncture.
Prevention
Vestige Nasofilters
The pocket solution for air pollution, Vestige Nasofilters is a revolutionary disposable respiratory filter which protects from air pollution, dust and pollen. Tested under Indian and International standards, Nasofilters filter out PM2.5 particles with 90% efficiency. It covers the nostrils and prevents bacteria and indoor and outdoor pollutants from entering the body through the nose. People wearing it can enjoy three breathe easy benefits – it offers protection from dust allergies, protection from respiratory issues and it keeps you healthy. Nasofilters can be comfortably worn upto 12 hours with negligible breathing resistance and in all weather conditions.
Net Content: 30 pieces
MRP: ₹500.00 incl. of all taxes

Vestige Essentials Pure Mask – Women
Fashion has always been a platform for self-expression for women. As face masks are quickly becoming a part of our daily routine, Vestige Essentials presents a Special Edition Pure Mask for the upcoming festive and wedding season. Not only does it keep you safe, but it also adds a touch of glamour to your wardrobe. Showcase your style through these special edition masks and shine bright.
Net Content: Pack of 1
Size: Women (M)
MRP: ₹235.00 incl. of all taxes

Vestige Essentials Pure Mask – Men
For men, it is imperative to remain fashionable and confident at all occasions. As face masks are quickly becoming a part of our daily routine, Vestige Essentials presents a Special Edition Pure Mask for men to make their appearance in the forthcoming festive and wedding season more impactful and impressive. Apart from being quintessential style statement, this mask helps to keep you safe. Showcase your style through these special edition masks and be the influencer on each occasion.
Net Content: Pack of 2
Size: Male (L & XL)
MRP: ₹280.00 incl. of all taxes

Immunity Boosters
Vestige Noni
A tropical evergreen tree native to South East Asia, Noni or Morindacitrifolia is a rich source of protein, carbohydrates and high concentration of phytonutrients, vitamins, and minerals. It supports overall health and well-being. It contains Xeronine, which enables enlargement of pores in the walls of the human cells to allow nutrients to enter and increase the absorption of nutrients. It helps to strengthen the immune system as it contains several essential vitamins and minerals. People suffering from respiratory problems may benefit from its consumption. It helps prevent various skin and hair issues. It also helps to promote a healthy digestive system.
Each capsule contains MorindaCitrifolia Extract 500 mg
Dosage: One or two capsulestwice a day atleast half an hour before meal
Net Content: 90 capsules
MRP: ₹585.00 incl. of all taxes

Vestige Spirulina
Spirulina is a natural algae powder that is high in protein and a good source of antioxidants, vitaminB complex, vitamin and minerals. It is largely made up of protein and essential amino acids and has high natural iron content. It is considered one of the richest sources of natural protein. It helps to strengthen the immune system and improves digestive health. It helps to enhance the body’s natural cleansing and detoxification.
Each capsule contains Spirulina (Spirulina platensis) 500 mg
Dosage: One or two capsulestwice a day after meals
Net Content: 100 capsules
MRP: ₹421.00 incl. of all taxes

Vestige Amla
Amla (Emblicaofficinalis) has been known for its medicinal benefits for more than 3,000 years in Ayurveda and respected as a symbol of good health. It is a rich source of natural Vitamin C. It helps in improving body’s immune system as it contains effective antioxidants and flavonoids. Amla is also good for digestion as it helps the body to absorb and assimilate nutrients from the foods.
Each capsule contains Amla Extract Powder (Emblicaofficinalis) 500 mg
Dosage: Oneor two capsules twice a day
Net Content: 60 capsules
MRP: ₹220.00 incl. of all taxes
Vestige Colostrum
Colostrum is a rich natural source of immunoglobulins that helps in strengthening the immune system and provides protection against various diseases. Collected within the first 6 hours after a calf’s birth, Colostrum is a rich source of nutrients, antibodies, and growth factors. It is a complete formula of essential vitamins, minerals, essential fatty acids and amino acids required for the optimal functioning of the body and maintaining overall health. The immune factors and antibodies in Colostrum also helps to fight viral infections, allergens and toxins that harm the body.
Each 404 mg capsule contains Colostrum (GauPiyush) 400 mg Sodium Benzoate 4 mg
Dosage: Two capsules twice daily
Indication: Immunity booster and balvardhak
Net Content: 60 capsules
MRP: ₹720.00 incl. of all taxes

The South Jersey MS Center Is Committed To Supporting Their Patients Throughout The COVID-19 Pandemic

India Immunity Boosting Packaged Products Markets Report 2020: Market is Projected to Reach $347 Million by 2026

  • December 7, 2020

DUBLIN, Dec. 7, 2020 /PRNewswire/ — The “India Immunity Boosting Packaged Products Market, by Product Category (Supplements, Beverages, Food and Others), by Distribution Channel (Convenience Stores, Specialty Stores, Others), by Region, Competition, Forecast & Opportunities, FY2026” report has been added to ResearchAndMarkets.com’s offering.

Research and Markets Logo

The Indian Immunity Boosting Packaged Products Market is projected to reach $ 347 million by FY 2026 owing to increasing consciousness and focus among Indian consumers towards preventive health.

Further, rising per capita income and expanding middle-class and urban population are some of the key factors fueling the growth of immunity boosting packaged products market. Increasingly busy lifestyle is resulting in a lack of nutrition and fitness among people, which is creating a huge demand for immunity boosting packaged products across the country.

The recent outbreak of COVID-19 has created a growing need for products which boost the body’s immune system. Apart from that, rising prevalence of various chronic diseases like diabetes and cancer are also driving the growth of immunity boosting packaged products market in the country. The soaring healthcare costs and rising consumer focus on preventive healthcare are expected to further augment the market growth in the coming years.

The Indian Immunity Boosting Packaged Products Market is categorized based on product category, distribution channel and region. Based on the product category, the market is split into supplements, beverages, food, and others. The food segment is further divided into instant food, seeds, and others. The beverages segment is categorized into juice, tea, coffee, probiotic shots and others and the supplements segment is divided into mixes, capsules, and powder.

In India, the supplements segment held the largest market share in FY 2020 owing to easy product availability of trusted manufactures and proven health claims. However, the food segment is also expected to witness a healthy CAGR during the forecast period due to focus on preventive healthcare in the country and broad range of products offered by the manufactures.

Based on the distribution channel, the Indian Immunity Boosting Packaged Products Market is segmented into convenience stores, specialty stores, supermarkets & hypermarkets, medical stores and online. The convenience stores segment dominated the Indian market in FY2020 and is expected to grow substantially during the forecast period. However, the online segment exhibited significant growth in FY2020, especially during the spread of COVID-19.

Major players operating in the immunity boosting packaged products market include The Himalaya Drug Company, Dabur India Ltd., Patanjali Ayurved, Organic India Private Limited, Amway India Enterprise Private Limited and Herbalife India Private Limited, Baidyanath Ayurved Bhawan Pvt. Ltd, Kerala Ayurveda Ltd, Aeronutrix Sports Products Private Limited, TBOF Foods Ltd, and Del Monte India, among others.

Companies are focused on launching new products carrying all the essential nutrients as well as on strengthening distribution network to increase their market share in the country’s immunity boosting products market.

Years considered for this report:

  • Historical Years: FY2016 – FY2019
  • Base Year: FY2020
  • Estimated Year: FY2021
  • Forecast Period: FY2022- FY2026

Key Topics Covered:

1. Product Overview

2. Research Methodology

3. Impact of COVID-19 on India Immunity Boosting Packaged Products Market

4. Executive Summary

5. India Immunity Boosting Packaged Products Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Category (Supplements, Beverages, Food and Others)
5.2.2. By Distribution Channel (Offline (Convenience Stores, Specialty Stores, Supermarkets & Hypermarkets, Medical Stores), Online)
5.2.3. By Region (North, East, South, West)
5.2.4. By Company (FY2020)
5.3. Market Attractiveness Index

6. India Immunity Boosting Supplements Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type (Mixes, Capsules, Powder)
6.2.2. By Distribution Channel (Offline (Convenience Stores, Specialty Stores, Supermarkets & Hypermarkets, Medical Stores), Online)

7. India Immunity Boosting Packaged Beverages Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type (Juice, Tea, Coffee, Probiotic Shots and Others (Syrup, etc.,))
7.2.2. By Distribution Channel (Offline (Convenience Stores, Specialty Stores, Supermarkets & Hypermarkets, Medical Stores), Online)

8. India Immunity Boosting Packaged Foods Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type (Instant Food, Seeds, and Others (Gummies etc.))
8.2.2. By Distribution Channel (Offline (Convenience Stores, Specialty Stores, Supermarkets & Hypermarkets, Medical Stores), Online)

9. India Immunity Boosting Others Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Distribution Channel (Offline (Convenience Stores, Specialty Stores, Supermarkets & Hypermarkets, Medical Stores), Online)

10. Market Dynamics
10.1. Drivers
10.2. Challenges

11. Market Trends & Developments

12. Pricing Analysis

13. Competitive Landscape
13.1. Players Profiled (Leading Companies)
13.1.1. Dabur India Limited
13.1.2. Patanjali Ayurved
13.1.3. The Himalaya Drug Company
13.1.4. Amway India Enterprises Pvt. Ltd.
13.1.5. Baidyanath Ayurved Bhawan Pvt. Ltd
13.1.6. Organic India Pvt. Ltd
13.1.7. Kerala Ayurveda Ltd
13.1.8. Aeronutrix Sports Products Private Limited
13.1.9. TBOF Foods Ltd.
13.1.10. Del Monte India

14. Strategic Recommendations

For more information about this report visit https://www.researchandmarkets.com/r/1erpz0

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

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SOURCE Research and Markets

Business Wire

India Immunity Boosting Packaged Products Markets, 2020-2026: Focus on Supplements, Beverages, Food and Others

  • November 27, 2020

The “India Immunity Boosting Packaged Products Market, by Product Category (Supplements, Beverages, Food and Others), by Distribution Channel (Convenience Stores, Specialty Stores, Others), by Region, Competition, Forecast & Opportunities, FY2026” report has been added to ResearchAndMarkets.com’s offering.

The Indian Immunity Boosting Packaged Products Market is projected to reach $ 347 million by FY 2026 owing to increasing consciousness and focus among Indian consumers towards preventive health.

Further, rising per capita income and expanding middle-class and urban population are some of the key factors fueling the growth of immunity boosting packaged products market. Increasingly busy lifestyle is resulting in a lack of nutrition and fitness among people, which is creating a huge demand for immunity boosting packaged products across the country.

The recent outbreak of COVID-19 has created a growing need for products which boost the body’s immune system. Apart from that, rising prevalence of various chronic diseases like diabetes and cancer are also driving the growth of immunity boosting packaged products market in the country. The soaring healthcare costs and rising consumer focus on preventive healthcare are expected to further augment the market growth in the coming years.

The Indian Immunity Boosting Packaged Products Market is categorized based on product category, distribution channel and region. Based on the product category, the market is split into supplements, beverages, food, and others. The food segment is further divided into instant food, seeds, and others. The beverages segment is categorized into juice, tea, coffee, probiotic shots and others and the supplements segment is divided into mixes, capsules, and powder.

In India, the supplements segment held the largest market share in FY 2020 owing to easy product availability of trusted manufactures and proven health claims. However, the food segment is also expected to witness a healthy CAGR during the forecast period due to focus on preventive healthcare in the country and broad range of products offered by the manufactures.

Based on the distribution channel, the Indian Immunity Boosting Packaged Products Market is segmented into convenience stores, specialty stores, supermarkets & hypermarkets, medical stores and online. The convenience stores segment dominated the Indian market in FY2020 and is expected to grow substantially during the forecast period. However, the online segment exhibited significant growth in FY2020, especially during the spread of COVID-19.

Major players operating in the immunity boosting packaged products market include The Himalaya Drug Company, Dabur India Ltd., Patanjali Ayurved, Organic India Private Limited, Amway India Enterprise Private Limited and Herbalife India Private Limited, Baidyanath Ayurved Bhawan Pvt. Ltd, Kerala Ayurveda Ltd, Aeronutrix Sports Products Private Limited, TBOF Foods Ltd, and Del Monte India, among others.

Companies are focused on launching new products carrying all the essential nutrients as well as on strengthening distribution network to increase their market share in the country’s immunity boosting products market.

Years considered for this report:

Key Topics Covered:

1. Product Overview

2. Research Methodology

3. Impact of COVID-19 on India Immunity Boosting Packaged Products Market

4. Executive Summary

5. India Immunity Boosting Packaged Products Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Product Category (Supplements, Beverages, Food and Others)

5.2.2. By Distribution Channel (Offline (Convenience Stores, Specialty Stores, Supermarkets & Hypermarkets, Medical Stores), Online)

5.2.3. By Region (North, East, South, West)

5.2.4. By Company (FY2020)

5.3. Market Attractiveness Index

6. India Immunity Boosting Supplements Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Product Type (Mixes, Capsules, Powder)

6.2.2. By Distribution Channel (Offline (Convenience Stores, Specialty Stores, Supermarkets & Hypermarkets, Medical Stores), Online)

7. India Immunity Boosting Packaged Beverages Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Product Type (Juice, Tea, Coffee, Probiotic Shots and Others (Syrup, etc.,))

7.2.2. By Distribution Channel (Offline (Convenience Stores, Specialty Stores, Supermarkets & Hypermarkets, Medical Stores), Online)

8. India Immunity Boosting Packaged Foods Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Product Type (Instant Food, Seeds, and Others (Gummies etc.))

8.2.2. By Distribution Channel (Offline (Convenience Stores, Specialty Stores, Supermarkets & Hypermarkets, Medical Stores), Online)

9. India Immunity Boosting Others Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Distribution Channel (Offline (Convenience Stores, Specialty Stores, Supermarkets & Hypermarkets, Medical Stores), Online)

10. Market Dynamics

10.1. Drivers

10.2. Challenges

11. Market Trends & Developments

12. Pricing Analysis

13. Competitive Landscape

13.1. Players Profiled (Leading Companies)

13.1.1. Dabur India Limited

13.1.2. Patanjali Ayurved

13.1.3. The Himalaya Drug Company

13.1.4. Amway India Enterprises Pvt. Ltd.

13.1.5. Baidyanath Ayurved Bhawan Pvt. Ltd

13.1.6. Organic India Pvt. Ltd

13.1.7. Kerala Ayurveda Ltd

13.1.8. Aeronutrix Sports Products Private Limited

13.1.9. TBOF Foods Ltd.

13.1.10. Del Monte India

14. Strategic Recommendations

For more information about this report visit https://www.researchandmarkets.com/r/zbzd2c

View source version on businesswire.com: https://www.businesswire.com/news/home/20201127005486/en/

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