The Most Popular Supplements, Says Latest Survey

The Most Popular Supplements, Says Latest Survey

  • April 9, 2021

Ideally—and this should not surprise you given the name of our brand—you should be getting most of your vitamins from healthy foods. But that hasn’t stopped the billion-dollar supplement industry from selling vitamins and minerals to complement your diet. The most popular ones in America, according to the latest ConsumerLab survey, are a mix of ones you know (Vitamin C) and ones you should know (CoQ10). Read on to see what everyone is buying these days—we’ve ranked them from less to most popular—and to ensure your health and the health of others, don’t miss these Signs Your Illness is Actually Coronavirus in Disguise.

Coconut oil and fresh coconuts on the wooden table

19.1% of survey respondents say they bought this 

Your body runs better on coconut oil. Our bodies would rather burn coconut oil’s medium-chain triglycerides as energy, rather than store it as fat. A classic study of 30 men in the journal Pharmacology found that those who consumed 2 tablespoons of coconut oil a day shrank their waists by an average of 1.1 inches in one month. You can use coconut oil almost any place you’d use butter—for eggs or stir-frys, for healthier pancakes, or in a belly-burning smoothie.

Protein powder and black plastic container

19.5% of survey respondents say they bought this

The protein supplement market was valued at $18.91 billion last year, according to one report, and is expected to grow annually by 8.4% every year through 2028. Powders can be used to build muscle, blast fat or add flavor, and come in countless varieties. “I love anything plant-based,” says Zero Belly Smoothies author Dave Zinczenko. “Pea-based proteins, for example, have all of the benefits without the bloat of whey.” And find one without added sugars, he advises. “Elevated glucose and fructose in your body weakens collagen and elastin, the structural supports that keep skin tight. The sugar links to amino acids in the skin to produce advanced glycation end products, whose acronym ‘AGEs’ aptly describes what they do to you.”

Dark chocolate on a turquoise colored table

19.5% of survey respondents say they bought this

Dark chocolate has many heart-healthy benefits and your sinful indulgence can actually help you achieve your weight-loss goals. Talk to most any registered dietician and he or she will tell you that the worst thing you can do when trying to lose weight is to adopt a strict no-eat list of your favorite foods. In a study at the Jean Mayer Human Nutrition Research Center on Aging at Tufts, researchers found that dieters who give in to their strongest cravings are more successful than those who don’t. Here’s why: Once you make “watching what you eat” less strict and, well, utterly depressing, it becomes a lot easier to stick to a healthy eating plan.

Face cream and vitamin pills

20% of survey respondents say they bought this

Collagen supplements have been proven to promote healthy skin. “This randomized, placebo-controlled clinical trial confirmed that skin aging could be addressed using nutrients that are able to restore skin hydration, elasticity, and density,” says a study from 2019. “Objective dermatological measurements, such as cutometry and corneometry, have proven that oral collagen peptides together with other dermonutrients significantly improve skin hydration, elasticity, roughness, and density after three months of intake.”

Matcha powder in white bowl

20.9% of survey respondents say they bought this

Among the numerous benefits of green tea, one is weight loss. In one study, participants who combined a daily habit of four to five cups of green tea each day with a 25-minute workout for 12 weeks lost an average of two more pounds than the non-tea-drinking exercisers. It’s the power of the unique catechins found in green tea that can blast adipose tissue by triggering the release of fat from fat cells (particularly in the belly), then speeding up the liver’s capacity for turning that fat into energy, according to the 7-Day Flat-Belly Tea Cleanse.

unfiltered, raw apple cider vinegar

21.3% of survey respondents say they bought this

“You can incorporate this ‘flat belly elixir’ into your salad dressings, meat marinades and even baked goods,” says Zinczenko. “In The Super Metabolism Diet, I recommend drizzling apple cider vinegar on cucumbers—that’s a terrific and delicious food pairing for weight loss. Or sip your way slim by combining one glass of water, 2 tablespoons of apple cider vinegar, 2 tbsp of lemon, a dash of cinnamon and Stevia—yum.”

Yellow pills forming shape to K alphabet on wood background

21.8% of survey respondents say they bought this

Vitamin K was once thought to help prevent against severe COVID because it helps protect your lungs; findings may show “a link between deficiency and the worst coronavirus outcomes,” according to The Guardian. “Covid-19 causes blood clotting and leads to the degradation of elastic fibers in the lungs,” explains the paper about the findings. “Vitamin K, which is ingested through food and absorbed in the gastrointestinal tract, is key to the production of proteins that regulate clotting and can protect against lung disease.” 

Vitamin pills spilling from an open bottle

22.2% of survey respondents say they bought this

“Zinc, a nutrient found throughout your body, helps your immune system and metabolism function. Zinc is also important to wound healing and your sense of taste and smell,” says the Mayo Clinic. “With a varied diet, your body usually gets enough zinc. Food sources of zinc include chicken, red meat and fortified breakfast cereals. People use oral zinc to help treat colds, but it can decrease the effectiveness of certain drugs and cause side effects.”

Mature woman taking melatonin supplement pill before bed

23.6% of survey respondents say they bought this

“One of the best uses of sleep medication is the use of melatonin, which is endorsed by the sleep academy,” says Alcibiades Rodriguez, MD, assistant professor of Neurology at the NYU Langone Comprehensive Epilepsy Center—Sleep Center. Just don’t overdo it. “It’s medication that should be taken as needed. You might take it 2 to 3 times per week or when you’re traveling. There is nothing bad about using it, but if you’re [relying on it too much or for a long period of time] you should consult a sleep physician to [look into a potentially larger problem],”

Wooden spoon of Calcium carbonate tablets above glass of milk

27% of survey respondents say they bought this

“Calcium is a mineral that is necessary for life. In addition to building bones and keeping them healthy, calcium enables our blood to clot, our muscles to contract, and our heart to beat,” reports the National Osteoporosis Foundation. “About 99% of the calcium in our bodies is in our bones and teeth. Every day, we lose calcium through our skin, nails, hair, sweat, urine and feces. Our bodies cannot produce its own calcium. That’s why it’s important to get enough calcium from the food we eat. When we don’t get the calcium our body needs, it is taken from our bones. This is fine once in a while, but if it happens too often, bones get weak and easier to break.”

Person taking out Vitamin B12 pills out of bottle.

30.3% of survey respondents say they bought this

“Vitamin B-12 (cobalamin) plays an essential role in red blood cell formation, cell metabolism, nerve function and the production of DNA, the molecules inside cells that carry genetic information,” says the Mayo Clinic. “Food sources of vitamin B-12 include poultry, meat, fish and dairy products. Vitamin B-12 is also added to some foods, such as fortified breakfast cereals, and is available as an oral supplement. Vitamin B-12 injections or nasal spray might be prescribed to treat vitamin B-12 deficiency.”

B-complex pills on a clay plate

31.2% of survey respondents say they bought this

“Vitamin B complex contains all the vitamins in the B group. B vitamins are water-soluble. This means they are dissolved in water and your body doesn’t store them. The B vitamins are related to each other and work closely in your body. For this reason, having all the B vitamins in your body helps your body work better,” reports the University of Rochester Medical Center. “B vitamins are found in many foods. So most people don’t have a high risk of developing a deficiency if they follow a balanced diet. There are many B complex supplements. They all have different amounts of the common B vitamins. Some also contain vitamin C and bioflavonoids. These are often called B complex with C.”

Yellow Pill bottle on Blue Background.

34.5% of survey respondents say they bought this

Just like the name implies, immune boosters will help boost immunity so you can fight off infection. “Vitamin C, D and Zinc are important for appropriate immune response,” Dr. Darren Mareiniss, MD, FACEP, Emergency Medicine Physician at Einstein Medical Center in Philadelphia, explains. Just don’t forget the basics. “There are things we do that can increase our vulnerability to infections,” he says. A few examples include poor sleep and stress, which “increases cortisol secretion and may adversely impact immune defense” and smoking. In addition to getting your Zs, avoiding stress, eating a healthy diet, and exercising, taking immune boosters can also help build immunity. 

Tumeric herb capsule

34.8% of survey respondents say they bought this

“Curcumin has received worldwide attention for its multiple health benefits, which appear to act primarily through its anti-oxidant and anti-inflammatory mechanisms. These benefits are best achieved when curcumin is combined with agents such as piperine, which increase its bioavailability significantly,” says a study from the NIH. “Research suggests that curcumin can help in the management of oxidative and inflammatory conditions, metabolic syndrome, arthritis, anxiety, and hyperlipidemia. It may also help in the management of exercise-induced inflammation and muscle soreness, thus enhancing recovery and subsequent performance in active people. In addition, a relatively low dose can provide health benefits for people that do not have diagnosed health conditions.”

Woman holding white probiotic container and pills in hands.

38.9% of survey respondents say they bought this

“Probiotics are live microorganisms that are intended to have health benefits when consumed or applied to the body. They can be found in yogurt and other fermented foods, dietary supplements, and beauty products,” says the NIH. “Although people often think of bacteria and other microorganisms as harmful ‘germs,’ many are actually helpful. Some bacteria help digest food, destroy disease-causing cells, or produce vitamins. Many of the microorganisms in probiotic products are the same as or similar to microorganisms that naturally live in our bodies.”

Woman taking her medication in her bedroom at home.

42.4% of survey respondents say they bought this

“The researchers concluded that multivitamins don’t reduce the risk for heart disease, cancer, cognitive decline (such as memory loss and slowed-down thinking) or an early death. They also noted that in prior studies, vitamin E and beta-carotene supplements appear to be harmful, especially at high doses,” reports Hopkins Medicine. “Pills are not a shortcut to better health and the prevention of chronic diseases,” says Larry Appel, M.D., director of the Johns Hopkins Welch Center for Prevention, Epidemiology and Clinical Research. “Other nutrition recommendations have much stronger evidence of benefits—eating a healthy diet, maintaining a healthy weight, and reducing the amount of saturated fat, trans fat, sodium and sugar you eat.”

Sport supplements

45.7% of survey respondents say they bought this

There’s been a lot of interest in this one lately. “Coenzyme Q10 (CoQ10) is a substance that is naturally present in the human body, with the highest levels in the heart, liver, kidneys, and pancreas. It is sold in the United States as a dietary supplement,” says the NIH. “CoQ10 has not been shown to be of value in treating cancer, but it may reduce the risk of heart damage caused by one type of cancer chemotherapy drug.”

Bottle of omega 3 fish oil capsules pouring into hand.

52.5% of survey respondents say they bought this

The NIH breaks it down:

“Extensive research has been done on omega-3s, especially the types found in seafood (fish and shellfish) and fish oil supplements,” they report. “What do we know about the effectiveness of omega-3 supplements?

  • Research indicates that omega-3 supplements don’t reduce the risk of heart disease. However, people who eat seafood one to four times a week are less likely to die of heart disease.
  • High doses of omega-3s can reduce levels of triglycerides.
  • Omega-3 supplements may help relieve symptoms of rheumatoid arthritis.
  • Omega-3 supplements have not been convincingly shown to slow the progression of the eye disease age-related macular degeneration.
  • For most other conditions for which omega-3 supplements have been studied, the evidence is inconclusive or doesn’t indicate that omega-3s are beneficial.”
White capsules

53.5% of survey respondents say they bought this

“A systematic review and meta-analysis of prospective studies found that higher serum levels of magnesium were significantly associated with a lower risk of cardiovascular disease, and higher dietary magnesium intakes (up to approximately 250 mg/day) were associated with a significantly lower risk of ischemic heart,” says a brand new study from last month, reported by the National Institutes of Health.

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vitamin D in a glass bottle on wooden texture

66% of survey respondents say they bought this

It’s no surprise that Vitamin D is the Most Popular Vitamin of the Year. None other than Dr. Fauci got behind it last year. “If you are deficient in vitamin D, that does have an impact on your susceptibility to infection,” said the nation’s top infectious disease expert. “So I would not mind recommending, and I do it myself taking vitamin D supplements.” Talk to your doctor before starting any big supplement regimen, and to get through this pandemic at your healthiest, don’t miss these 35 Places You’re Most Likely to Catch COVID.

Food supplements that alter gut bacteria could ‘cure’ malnutrition | Science

Food supplements that alter gut bacteria could ‘cure’ malnutrition | Science

  • April 7, 2021

In Bangladesh, a health care worker measures a child’s arm to monitor progress in a malnutrition supplementation study.

MUNIR UZ ZAMAN/AFP via Getty Images

To save a starving child, aid workers have long used one obvious treatment: food. But a new study suggests feeding their gut bacteria may be as important—or even more important—than feeding their stomachs. In a head-to-head comparison against a leading treatment for malnutrition, a new supplement designed to promote helpful gut bacteria led to signs of improved growth and more weight gain, despite having 20% fewer calories. The study also highlights how important gut bacteria—the so-called microbiome—can be to human health.

“This is an exciting study that promises to bring hope to millions of acutely malnourished children,” says Honorine Ward, a physician scientist at Tufts University School of Medicine who was not involved with the work.

About 30 million children worldwide are so hungry that their bodies are wasting away. Their growth slows, their immune systems don’t work well, and their nervous systems fail to develop properly. To combat malnutrition, health clinics often administer prepackaged, ready-to-use supplementary food (RUSF), which is easy to store and turns into goo after kneading. But malnourished children’s health improvements are rarely permanent, and many never fully recover, even after they eat enough. “It’s a problem that previously didn’t have an available solution,” says Ruslan Medzhitov, an immunologist at Yale University not involved with the work.

For more than 10 years, Jeffrey Gordon, a microbiologist at Washington University School of Medicine in St. Louis, has studied the role the microbiome plays in malnutrition recovery. He and his colleagues discovered that 15 key bacteria are needed for normal growth in mice, pigs, and to some degree people, and that children whose microbiomes fail to “mature” to include these species do not recover from malnutrition as well as children whose gut bacteria do mature. “Current therapies do not repair this disrupted microbiome,” Gordon explains.

So he and Tahmeed Ahmed, a malnutrition expert scientist who heads the International Centre for Diarrhoeal Disease Research in Dhaka, Bangladesh, tried with colleagues to find out which of a half dozen combinations of easy-to-obtain foods most encouraged the growth of these healthy bacteria. In the new study, they tested their best performing candidate: a complex mixture of chickpea, banana, soy, and peanut flours and oils that they call microbiota-directed complementary food No. 2, or MDCF-2.

About 120 malnourished toddlers from a Dhaka slum received either MDCF-2 or the standard RUSF supplement twice a day for 3 months. Every 2 weeks during treatment, and again 1 month after treatment ended, the researchers weighed and measured the children, sampled their blood, and analyzed the bacteria in their feces.

Not only did MDCF-2 boost blood components linked to growth—such as proteins needed for the proper development of bones, the nervous system, and the immune system—but it also resulted in a growth rate twice as high, measured by change in a weight-to-length score, as in those receiving RUSF, the researchers report today in The New England Journal of Medicine. What’s more, 21 types of beneficial bacteria increased in abundance. Enhanced growth in children continued even after the treatment ended. “A small amount of this food supplement can actually cure malnutrition in children,” Ahmed concludes.  

But becoming standard treatment could take years, Ahmed says. First, the team needs to come up with a simpler formulation that can be stored for months—right now, the supplement is made fresh—and easy for mothers to obtain and use. Moreover, larger trials need to be conducted in other countries, with children followed for up to 5 years to see whether the beneficial effects persist, Ward says.

Meanwhile, the work offers tantalizing hints of how gut bacteria might alter growth. “Different bacteria are beneficial or detrimental at different stages of development,” Medzhitov says. For example, a bacterium linked to the beneficial effects of breast feeding, Bifidobacterium longum, was associated with less improvement in the children in the study. That finding paves the way for development of disease-specific interventions to shape the microbiome, Ward adds.

Until that happens, Gordon and Ahmed are continuing to refine their formulation, and they are eyeing other countries—and communities—for their studies. “I think the remaining challenges are mostly logistical,” Medzhitov says. Gordon agrees, adding that their findings still come down to a simple message: “Healthy children depend … on a healthy microbiome.”

Ancient Nutrition launches line of fermented herbs and organic mushroom supplements

Ancient Nutrition launches line of fermented herbs and organic mushroom supplements

  • April 6, 2021

Ancient Nutrition (Nashville, TN) has launched a line of fermented herbs and organic mushrooms that will bring adaptogens to a broader consumer market.

“At Ancient Nutrition, we believe in the power of nature to help the body. Our new Fermented Herbs and Certified Organic Mushrooms are some of the most powerful products on the planet. I am excited to consume these one-of-a-kind products myself because they are such incredible adaptogens. These formulas are great for anyone looking to bolster the immune system, boost energy, balance hormones, promote healthy digestion, support healthy inflammation response and so much more,” said Ancient Nutrition co-founder Dr. Josh Axe, in a press release. “Additionally, due to the fact that mushrooms act as sponges and absorb everything around them (including toxins), I’m very proud of the fact that our Mushroom Caplets are USDA Certified Organic – it is a really powerful thing.”

The line of organic mushroom supplements includes Multi-Mushroom, Cordyceps, Reishi, Turkey Tail, and Lion’s Mane. The line of fermented herbs includes Cranberry, Astragalus, Ashwagandha, and Turmeric. The line of fermented herbs also includes condition-specific products including: Brain & Mood, Joint & Mobility, Women’s Hormones, Sleep, Leaky Gut, Thyroid, Candida, Adrenal, and Liver Cleanse.


UAE pharmacies see near-doubling in demand for multivitamins, supplements claiming to boost immunity

  • April 6, 2021
Because many people opt for over-the-counter purchases, physicians have cautioned residents against allergies and unwanted side effects.
Image Credit: Shutterstock

Abu Dhabi: Pharmacies across the UAE have been witnessing a marked increase — sometimes as much as 100 per cent — in the annual demand for multivitamins and supplements that claim to boost immunity amid the global pandemic.

And because many people opt for over-the-counter purchases, physicians have cautioned residents against allergies and unwanted side effects, urging them to first consult with a doctor.

Dr Rakesh Kumar Khandelwal

“The human body needs to consume at least 13 vitamins and 16 minerals regularly to function properly, and a well-balanced diet is the best way to obtain these nutrients. But because the modern-day diet is heavy in nutrient-poor processed foods, refined grains and added sugars, many people don’t get enough nutrients from the foods they consume,” said Dr Rakesh Kumar Khandelwal, internal medicine specialist at Aster Clinic, Barsha Heights.

Avoid self-medicating

“Dietary supplements seem to be the obvious way to plug gaps in diet. But taking too much can actually harm you. Moreover, some supplements can also interfere with your medications and medical assessments,” the doctor said.

Dr Rajesh Kumar Gupta

Dr Rajesh Kumar Gupta, internal medicine specialist at Burjeel Specialty Hospital, Sharjah, added that immunity develops as a result of years of nurture and care. “The hysteria generated by the pandemic sees many people opting for multivitamin supplements and pills that claim to boost immunity. But avoid self-medicating yourself, [and first consult a physician],” he said.

Marked increase

A representative for Aster Group, which operates 201 pharmacies across the UAE, said demand has spiked for supplements and immunity boosting pills as a result of the heightened focus on immunity. “Even though these wellness products have always been available, we have seen a marked increase in their sales since March 2020. In particular, there has been a 14 per cent growth in sales of vitamin and mineral supplements, and 60 per cent increase in average daily sales of products promoting immunity,” the representative said.

Ibuprofen pain killers tablets medicine generic
Demand has spiked for supplements and immunity boosting pills as a result of the heightened focus on immunity.
Image Credit: Pixabay

Essential nutrients

A total of 13 vitamins and 16 minerals have to be consumed regularly to ensure proper functioning. The recommended daily intake however varies based on age group, gender, and overall health of a person.
* Essential vitamins: Vitamin A, Vitamin C, Vitamin D, Vitamin E, Vitamin K and B vitamins: thiamine, riboflavin, niacin, pantothenic acid, biotin, B6, B12, and folate.
* Essential minerals: Calcium, phosphorus, sodium, potassium, magnesium, manganese, sulphur, chloride, iron, iodine, fluoride, zinc, copper, selenium, chromium and cobalt.

Meanwhile, pharmacies run by VPS Healthcare, one of the UAE’s largest health care providers, have witnessed a significant increase in demand for multivitamins and wellness supplements, particularly supplements providing Vitamin C, Vitamin D, Vitamin E, Vitamin B complex, and minerals like zinc, selenium, Omega-3 fatty acids and probiotics. Dr Gupta said the increase in some outlets is as high as 100 per cent.

Inconclusive evidence

This rise in demand is despite multiple studies failing to provide conclusive evidence of the immunity-boosting effect of these elements. In fact, a bulletin by Harvard Medical School warned against falling prey to immunity boosting claims, and was republished in February 2021.

Common reasons for nutrient deficiency

* a diet heavy in processed foods, refined grains and added sugars
* ageing, which decreases the body’s ability to absorb nutrients

“Many products on store shelves claim to boost or support immunity. But the concept of boosting immunity actually makes little sense scientifically. In fact, boosting the number of cells in your body — immune cells or others — is not necessarily a good thing. For example, athletes who engage in “blood doping” — pumping blood into their systems to boost their number of blood cells and enhance their performance — run the risk of strokes,” the bulletin said.

Unwanted effects

Another major cautionary note against taking supplements without prior medical advice is the fact that certain supplements can interfere with the results of assessments, or with medications residents are currently taking. According to Dr Khandelwal, too much iron can interfere with the absorption of calcium, or provide a false positive result on a stool test used to determine gastrointestinal bleeding. Vitamin C and zinc can block the absorption of copper, whereas excess manganese can worsen iron deficiency.

Overdose impact

Many nutrients have important immunity – boosting roles, but when taken without consulting a physician, they can lead to unwanted side effects. This is why it is important to discuss dosage with a doctor, and also mention any supplements you take when you consult a doctor for any medical purpose.
* Iron can interfere with the absorption of calcium, and can also give a false positive result for stool occult blood test that is used to determine gastrointestinal bleeding.
* Zinc, when taken in excessive quantities, can actually inhibit the body’s absorption of other essential minerals like copper.
* Vitamin C can block the absorption of copper in some patients.
* Manganese, even with a minor overdose, can worsen iron deficiency.
* Vitamin A may enhance the adverse/toxic effect of Bexarotene, an anticancer drug.
* Orlistat, a drug used to treat fat absorption for obese patients, could decrease the serum concentration of fat-soluble vitamins.
* Vitamin A may enhance the adverse/toxic effect of Retinoic Acid Derivatives

Positive trend

Alisha Moopen

With that being said, the added focus on overall health may still be a good thing. “We are seeing a positive trend, because in essence, it means people are keen to build their immunity and maintain their health. This shift indicates that people are moving away from reacting to illness towards proactively managing their health and preventing illness,” said Dr Alisha Moopen, deputy managing director at Aster DM Healthcare.

There is also a role for dietary supplements to provide additional support for people with deficiencies. “While immunity-boosting pills do not protect against COVID-19 infection in healthy people with good immunity, they can help in fighting severe COVID-19 in those who are severely malnourished, suffering from chronic diseases or are aged,” Dr Gupta said.

In such cases, both physicians recommended taking supplements, but only under a physician’s guidance and in proper therapeutic doses.

Tips to maintain a healthy immune system

* Eat a well* balanced diet that incorporates a lot of leafy greens, vegetables and fruits.

* Try to minimise stress.

* Try to maintain a healthy weight.

* Do not consume too much alcohol.

* Take steps to avoid infection, such as washing your hands frequently and cooking meats thoroughly.

* Keep current with all recommended vaccines. Vaccines prime your immune system to fight off infections before they take hold in your body.

5 Health supplements you need to consume regularly for a stronger immunity

5 Health supplements you need to consume regularly for a stronger immunity

  • April 2, 2021

During this global pandemic, it is essential to keep your immune system strong to stay safe from the deadly virus. So, experts from Vestige talk about some health supplements that can enhance your immunity power.

5 Health supplements you need to consume regularly for a stronger immunity

The COVID-19 pandemic has led to dramatic changes in our day-to-day lives. With more people focused on improving their health and fitness, people are in search for safe and effective supplements to boost their immunity power as it has been a necessity to improve your resistance power amidst the pandemic. So, experts from Vestige talk about 5 health supplements that you can add to your routine to achieve a stronger immunity system. 


Noni or Morinda citrifolia, a tropical evergreen tree native to South East Asia, is a rich source of protein, carbohydrates and high concentration of phytonutrients, vitamins and minerals. It supports overall health and wellbeing. It helps to strengthen the immune system as it contains a number of essential vitamins and minerals. People suffering from respiratory problems may benefit from its consumption. It helps prevent various skin and hair issues as well. It also helps to promote a healthy digestive system. 


Spirulina is a natural algae powder that is high in protein and a good source of antioxidants, B-vitamins, Vitamins A, C, D, E and minerals. It is largely made up of protein and essential amino acids and has high natural iron content. It is considered as one of the richest sources of natural protein. It helps to strengthen the immune system and improves digestive health. It helps to enhance the body’s natural cleansing and detoxification process. 


Colostrum is a rich natural source of immunoglobulins that helps in strengthening the immune system and provides protection against various diseases. It is a rich source of nutrients, antibodies, and growth factors. It is a complete formula of essential vitamins, minerals, essential fatty acids and amino acids required for the optimal functioning of the body and maintaining overall health. The immune factors and antibodies in Colostrum also help to fight a variety of organisms, allergens and toxins that harm the body. 

Aloe Vera 

Aloe Vera is a plant with proven rejuvenating, healing and soothing properties. It contains more than 20 essential amino acids and vital minerals such as calcium, magnesium and sodium. It also contains enzymes, vitamins, polysaccharides, nitrogen and other components. It aids in proper digestion, constipation, acidity and liver weakness. It helps treat skin disorders and suitable for hair related problems. 


Amla (Emblica officinalis) has been known for its medicinal benefits for more than 3,000 years in Ayurveda and respected as a symbol of good health. It is a rich source of natural Vitamin C. It helps in improving body’s immune system as it contains effective antioxidants and flavonoids. Amla is also good for digestion as it helps the body to absorb and assimilate nutrients from the foods.

Also Read: 8 Tips to fix your common sleep problems

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Ellen Alexander: 3 Supplements to boost immunity you need to know about

Ellen Alexander: 3 Supplements to boost immunity you need to know about

  • April 1, 2021

Vitamin C, vitamin D, zinc – this is the golden triad we hear about pretty much every day as they are recommended both to boost immunity and reduce the severity of the symptoms in Covid patients. It’s pretty easy and straightforward to get in line with the recommendations. However, there are other supplements that are worth talking about during this troubled time. We just got to discover and read tons of studies about Bromelain, Quercetin, and Resveratrol. And they are all worthwhile if you want to boost immunity and even increase longevity. Let’s have a look at the details:


It’s extracted from pineapple but mostly from the stalk of the plant. The pineapple is a very popular tropical fruit that we can find nowadays pretty much everywhere in the world. The pineapple is rich in antioxidants, as well as fibers and enzymes that help digestion, reduce inflammation, and regulate intestinal transit. Pineapples are even recommended for people who want to lose weight because of their properties.

Bromelain is an enzyme extracted from the pineapple. It can ease digestion and help you get rid of inflammation, and these benefits have been clinically demonstrated. Bromelain can improve the amino acids absorption process, with a systemic impact in all metabolic processes where proteins are involved. Bromelain can help with muscle formation, joints recovery, skin cell renewals, and improve blood circulation. Studies show that taking bromelain supplements leads to an improvement in the skin aspect, mainly by reducing cellulite and swollen hands and feet. 

This enzyme can dissolve the internal scar tissue caused by inflammation in the body. Aside from calming the swollen area, it can also help the body recover after surgical interventions and other sickness. Studies also show that Bromelain can have a positive impact even on patients getting anti-cancer treatment. More than this, some research also demonstrated that Bromelain is antiviral and antibacterial, so it can be efficiently used to treat bronchitis and pneumonia and boost the immune system. And this makes it an ideal supplement for this period marked by the Coronavirus pandemic. 


This is a polyphenolic compound that can be found in nature in different fruit and vegetables. Quercetin is a bioflavonoid, a group of antioxidants that are also pigments. They fight free radicals and help the body on several levels. Among the effects of the quercetin, we’ll mention just a few:

– Anti-allergic effect;

– It can reduce the bad cholesterol in the blood;

– It can support the optimal function of the cardiovascular system;

– Anti-tumor action;

– Beneficial effects at the level of the eyes.

But we’re discussing quercetin now because it has been proven to have positive effects fighting Coronavirus. There are recent studies showing that quercetin can help keep the virus at bay. It has an inhibitory effect on this virus, acting against one of the key proteins that are essential for the virus multiplication. What happens is that quercetin blocks the enzymatic activity of the 3CLpro, hence having an inhibitory effect on the growth of the coronavirus, and can also lead to its destruction. 

Spinach, pears, red apples, kale, blueberries, onions, green chili pepper, and other fruits and veggies are good natural sources of quercetin. However, to make sure you get the daily recommended dose (500 to 1000 mg per day), you might want to get a quercetin supplement. 

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5 Supplements You Actually Need To Be Taking Every Morning For A Healthier & Longer Life

5 Supplements You Actually Need To Be Taking Every Morning For A Healthier & Longer Life

  • March 28, 2021

While it would be ideal for your diet to provide you with all the necessary nutrients needed to live a well balanced life, sometimes there are gaps in your nutrition which may leave your body lacking some important vitamins and minerals. If this is the case, integrating supplements into your routine can be a great way to fill in the missing space of your diet and help you to lose weight, metabolize food better, and maintain your overall health. Hundreds of supplements have made their way onto the market in recent years, begging the question: which ones do you actually need in your day to day life to feel your best? We did some research, and below are the five universally well regarded supplements to help you live your best life.

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Vitamin B-12

Vitamin B-12 is vital for giving your metabolism a boost and making it easier to burn through food as energy. People who follow plant based diets are most likely to be deficient in this vitamin as it can be naturally found in animal products such as meat and eggs, but even if you do eat meat, a B-12 supplement can be a great addition to your diet. According to Healthline, “Although research in humans is still very limited, some studies suggest that vitamin B12 could affect body fat and metabolism. One review concluded that vitamin B12 plays a key role in fat metabolism, noting that a deficiency could be linked to increased fat accumulation and obesity.”


Vitamin C

Vitamin C provides your body with a natural boost to the immune system, allowing you to stay healthy all year long. This supplement improves the function of your white blood cells, helping you to heal from illness and injury more effectively and improving your overall quality of life. An added bonus: it’s great for your skin! Medical News Today explains, “Vitamin C helps the body produce collagen and is present in skin, muscle, and other tissues. People with a low intake of vitamin C may experience slower wound healing, as their bodies will be less able to produce collagen.”


Vitamin D

Vitamin D, often found in sunlight, is necessary for absorbing calcium in the body, strengthening your bones, and minimizing the chance of illness. Healthline explains that 15 minutes in the sun should typically be enough to reach your vitamin D intake for the day, but if you live in a darker or colder environment, or work a busy job, a supplement could be a great option to strengthen your bones and hair and help you feel overall better in your body. Just check with your doctor before you start to determine how much you should be taking–too much Vitamin D could be potentially dangerous.



Magnesium has a number of useful functions, from supporting your immune system to regulating blood pressure. According to Medical News Today, many people are deficient in magnesium due to their diet, but it can naturally be found in spinach and some nuts. With the inclusion of a magnesium supplement into your diet you can improve your cardiovascular health, minimize risk of diabetes and even help with chronic migraines.



Calcium is necessary for maintaining bone strength, and most people do not get enough of it naturally in their diet. According to Healthline, women are at risk of losing bone density earlier in life than men, so a calcium supplement can help to ensure the strength of the framework of your body, improving your overall health. In tandem with Vitamin D, calcium will do wonders for supporting your body for a longer life.



Cause and effect Immunity demand and innovation.jpg

Innovation in immune health supplements

  • March 24, 2021

The pandemic-propelled explosion of the immune health category has been met with a bevy of fresh supplement SKUs and ingredient offerings, to meet incredible new demand.

But, alas, it would be a mistake to confuse popularity with effectiveness. Quality-focused brands and ingredient companies are creating innovative, efficacious immunity products that embrace novel delivery formats and unique combinations of proven vitamins and botanicals.

And the category is stronger for it.

It’s likely no ingredient resonated with supplement buyers during the pandemic as much as elderberry, as brands raced to secure ever-more-scarce supply of the red-hot botanical.

Vitamin C has always been the consumer go-to when it comes to boosting immunity, and it’s no different in the current pandemic-based buying environment.

Innovation in delivery of vitamin C is the hallmark of another original product, Neuro-C from BrainMD, which also leans on liposomal delivery.

While ingredients like elderberry, zinc and vitamins C and D have won the lion’s share of recent attention, the complexity of the body’s immune response system means many compounds are in play for supplement makers looking to dent the burgeoning market.

Also, the links between probiotic use and immune support are still emerging and encouraging, and often are being marketed in children’s products.

One of the outgrowths of pandemic buying as it relates to immune health is consumer desire to make immune system support more of a regular ritual, and less dependent on seasonality, as was previously the case. In that vein, products that provide daily immune support across numerous delivery formats have found their lane.

Daily ritual as it relates to immunity is the impetus behind some trendy “shot” products, which combine convenience with powerful formulation.

And, If anything, the surge in immune health demand has led to product development across a wide range of delivery formats.

To read this article in its entirety, check out the Immune health rising – digital magazine.

What is it, how much do you need and 5 best supplements to take during lockdown

What is it, how much do you need and 5 best supplements to take during lockdown

  • March 23, 2021

As we face the hardest lockdown yet, along with home schooling and working from home, you may also be worried about getting the correct dose of sun exposure required for your body to produce vitamin D, vital for bone health, immunity and mood, especially during winter. 

A new study shows that vitamin D can also help patients recover from Covid. The world’s first randomised control trial on vitamin D and Covid has been published, and the the trial, which took place in Spain at the Reina Sofía University Hospital, involved 76 patients suffering from Covid-19. The use of Vitamin D reduced a patient’s risk of needing intensive care 25-fold. 

The good news is that you only need 10-15 minutes of sun exposure a day but it’s likely that you will still need to supplement to reach the daily recommended amount.

A miracle vitamin that boosts immunity, clears skin, aids sleep, curbs anxiety…and so much more, this is everything you need to know about Vitamin D.  

What is Vitamin D and how does the body absorb it? 

Nutritional therapist and functional health practitioner, Eve Kalinik explains: “Vitamin D is a vital nutrient that the body creates when we expose our skin to sunlight, and it is also found in some foods. It is a bit of a misnomer to label it a vitamin because it acts more like a hormone in the body, with a crucial role in maintaining strong and healthy bones, supporting the immune system and for cardiovascular health.” 

Henrietta Norton, Nutrition and Co-Founder of Wild Nutrition says, “when your skin is exposed to sunlight (ultraviolet B rays), it is able to synthesize Vitamin D which your liver and kidneys metabolize to make it biologically active.

What does Vitamin D actually do?

Pharmacist Shabir Daya from Victoria Health explains: “Vitamin D is thought to be more multifaceted than we first thought. Virtually every gland in the body has a Vitamin D receptor, so it is vital to all of our bodily processes.

“It has a role in boosting our immune system, it regulates insulin, helps with brain function. There’s even been a strong link shown between Vitamin D deficiency and gum disease, as well as with skin conditions such as eczema, psoriasis and acne as low Vitamin D is linked with inflammation.”

Henrietta Norton adds, “Vitamin D is fundamentally needed to help your body absorb calcium – so it’s critical for bone and teeth health. It also plays a part in immune health and it is widely discussed within the scientific community for its role in autoimmunity, gut health, respiratory health, and the response to viral infections.”

“Low levels are associated with sleep disorders, depression and low moods, and it is also very important for female health – conditions such as PCOS or endometriosis as both are associated with low levels of Vitamin D. For example, an excellent level of Vitamin D is needed when trying to conceive and during pregnancy or breast feeding,” she explains. 

Eve Kalinik praises Vitamin D’s role as a mood elevator and skin . “Because Vitamin D helps to regulate the release of serotonin, both in the gut and the brain, it has a significant effect on mood. “

How much sun exposure is required?

“Your body makes some Vitamin D when exposed to sunlight and some from a healthy diet, but the recommended amount of time is only 10-15 minutes of unprotected sunlight per day – which means that even in lockdown you won’t be at risk so long as you take a supplement,” Daya points out. 

Note: You cannot access UVB rays through glass, so sitting in a sunny window will not help you to increase your Vitamin D levels. Sunshine needs to directly hit the skin for your body to reap the benefits.

How much can you get from your diet?

“Only 10 % of our Vitamin D intake comes from food – our main provider being sunlight,” explains Henrietta Norton. Shabir Daya adds, “Vitamin D is a fat soluble vitamin and is found in egg yolks, mushrooms, oily fish, and some fortified foods such as cereals. Milk is often fortified with Vitamin D, including some non-dairy milk, but you need to check the labels.”

Why you need a Vitamin D supplement – and the recommended daily dose

“The World Health Organisation suggests that everyone takes a Vitamin D supplement regardless of sun exposure or diet. These are available in capsules, tablets and sprays,” says Daya. 

Capsules and tablets

The stomach is extremely acidic (PH 1) so it’s estimated that 40% 50% of any vitamin you take orally is lost through the digestive system. Therefore if you prefer taking a pill, go for at least 1000 units to ensure you meet the daily 400 units of Vitamin D per day.”

Sprays are a clever hack 

He adds, “a clever way to bypass the digestive system is to use an oral spritz that you spray inside the cheek, which will be ingested directly into the bloodstream through the myriad of blood vessels inside the cheek lining, bypassing the digestive tract. I recommend Dlux 3000 spray, which contains 3000 international units in one spray. While that sounds like a lot, scientists are now pointing to 4000-5000 units per day.”

Or take a multi-vitamin with Vitamin D – as long it’s high quality 

LYMA’s luxury supplement, while costly, incorporates a powerful blend of the best balance of patented, clinically proven and peer-reviewed ingredients designed to boost immunity and ward off stress and anxiety. Typically Vitamin D3 is derived from the fat of lambswool, however the LYMA formula uses Vita Algae D3 which is a sustainable vegan source of D3 derived 100% from algae. Vita Algae D3 not only helps to maintain healthy bones by absorbing calcium and phosphorus; this essential vitamin helps skin repair itself, speed cell turnover and helps to protect against free radicals. LYMA combines Vita Algae D3 with K2Vital, a patented form of vitamin K2. This is an important combination because Vitamin D is ineffective on its own. Although it encourages calcium availability, calcium can’t be built into the bone unless K2 is present. 

What if I’m vegan?

“If you do not eat meat, oily fish, dairy or eggs (good food sources) you will not be getting any dietary access to vitamin D3. Vitamin D3 is the form of Vitamin D that the body produces (plants contain D2). Therefore, vegetarians and especially vegans need to be extra careful about monitoring their Vitamin D levels,” says Henrietta Norton. See our recommended vegan Vitamin D supplement listed below. 

Why healthy fats are important for the absorption of Vitamin D

If you don’t eat fatty foods, you could have issues with absorption of Vitamin D3. As Vitamin D is a fat-soluble nutrient, if you have a low-fat diet it will limit your access to Vitamin D3. If you don’t eggs or eat oily fish try taking a spoonful of coconut oil to help the absorption of fortified foods, such as cereals and soya milk. 

How Vitamin D improves your skin 

“Vitamin D is involved in calming inflammation which is good for anyone suffering with eczema and psoriasis as well as those with acne. When you reduce inflammation, the sebaceous glands produce less oil,” explains Daya.

Dr Marko Lens, Creator & Founder of Zelens says, “we do not get the Vitamin D we need for our body via skincare.  However Vitamin D still plays a vital role in skincare and is used to boost the immune system of the skin, reinforce its barrier function and offer protection against environmental insults. Because Vitamin D is a lipid it is well absorbed through the skin.” 


Immune Support: Beyond Supplements | WholeFoods Magazine

  • March 19, 2021

Awareness of the benefits of immune-supporting nutrients has grown significantly over the past 12 months, but supplements are just one of the tools consumers can turn to help safeguard their wellbeing. Here, we take a wider look at the immune category.


Functional Foods & Beverages

When it comes to immune health, promoting fruit and vegetable intake is an important start. Beyond the nutrient-rich basics, there are plenty of foods imbued with immune-supporting ingredients that can offer an additional assist. We’ve discussed many of the all-star nutrients in earlier installments of this four-part series (part 1, part 2, part 3), including vitamins C and D, zinc, and elderberry. Those nutrients are available in non-supplement forms, including in beverages, like one from Uncle Matt’s: The company makes an Organic Ultimate Immune juice that contains orange juice, elderberry, 300% RDA vitamin C, 50% RDA Vitamin D, and 25% RDA zinc. The drink is certified glyphosate residue free.

Remedy Organics also offers an elderberry-based beverage—the company’s Berry Immunity drink contains elderberry, echinacea, lion’s mane, and prebiotics. It also contains camu-camu, a fruit that grows in the Peruvian Amazon, Brazil, Colombia, and Bolivia. Camu-camu contains vitamin A in the form of beta-carotene, carotenoids including lutein and zeaxanthin, and high amounts of vitamin C—100g of camu-camu delivers 2,145mg of vitamin C, or 3,575% of the daily value (1). It has a higher concentration of vitamin C than lemons or oranges, making it a potent source of this all-important vitamin.

Bragg, too, has created blends that can help customers support their health, while providing the comfort of familiarity. The company offers Organic Apple Cider Vinegar Refreshers in Ginger Lemon Honey and Honey Green Tea. Ginger, lemon, and honey is a classic combination—in part 3 of this series, we covered how it soothes sore throats, boosts the immune response, and helps reduce inflammation. The caffeine-free Honey Green Tea drink combines immune-boosting honey and green tea antioxidants. Bragg states on its website that the company’s apple cider vinegar is a prebiotic, for added benefits.

Also benefitting from familiarity, the tea category contains opportunities for customers to get some herbal immune support into their daily routines. The immune category particularly lends itself to this format, as so many immune boosters are herbal. Offer options like Yogi Tea’s immune support line, which includes Echinacea Immune Support and Elderberry Lemon Balm Immune + Stress tea. The company offers Sweet Grapefruit Everyday tea, which includes astragalus root, tulsi leaf, acerola fruit, cinnamon, and, of course, grapefruit, along with hibiscus. For an extra boost, sweeten the tea with local honey, which can benefit the immune system beyond just helping with allergies.

Also offering tulsi, Organic India has Tulsi Original and Tulsi Turmeric Ginger. Tulsi, the company says, is an immunomodulator shown to reinforce and support the immune system.

And perhaps less familiar to some, foods made with chicory root deliver inulin, a prebiotic that can provide digestive support and more. Upwards of 70% of the immune system is in the gut, and maintaining digestive health is key to maintaining immune health. Studies from Beneo show the immune potential of its Orafti branded inulin. One randomized, parallel, double-blind, placebo-controlled study was performed on 219 children aged 3 to 6 (2). The relative abundance of Bifidobacterium and Lactobacillus bacteria increased in the trial group, and the number of fever and sinusitis episodes were significantly lower, although rates and durations of infectious episodes did not differ significantly between the two groups. The researchers noted, “Large conclusive studies are thus justified to examine in further detail…whether the moderate, but significant effects seen in this study can be interpreted as signs of this beneficial immune-modulatory effect.”



The latest innovation in health and wellness is shots. Not the vaccination kind, but the drinkable kind. We can drop in on Bragg again, for their Carrot Ginger ACV shot—the company states that it contains vitamin A, which is involved in the creation of B- and T-cells (for a cheat sheet on different types of cells, see part 1 of this series) (3). Vitamin A is also a useful immune system regulator—a deficiency leads to increased levels of pro-inflammatory cytokines.

Remedy Organics makes a whole line of immune support shots, with added benefits such as energy support. These shots contain ingredients we’ve discussed before—elderberry, ginger, vitamins C and D—but they also contain ingredients such as cayenne, which has been shown at low doses to beneficially influence gastrointestinal permeability and absorption and changes in gastrointestinal microflora, along with other gastrointestinal benefits (4).

For something trendy that boasts benefits, customers may be interested in Lumen’s Hemp Shots—offered in Immune, Vitamin D & Zinc, and Gut Well, all of the shots contain 1,750mg of hemp seed oil. Hemp seeds are a source of omega-3 fatty acids, which, besides their heart- and brain-health benefits, may have an effect on immune health. A study published in Lipids in 2003 explains that the matter is more complicated than “omega-6 is bad, omega-3 is good” (5). The author’s point: Balance is vital. For those who don’t eat enough fish, hemp seeds can be a useful way to up their omega-3 intake, and pairing it with immune-support ingredients can make this a go-to for customers looking for a wellness boost. (If you’re curious about omega-3’s other benefits, watch Dr. Alex Richardson’s talk in the Naturally Informed event Mental Wellness: Mastering the Market, available at

Buried Treasure offers a liquid version of many of the nutrients we’ve discussed as well, including a whole food complex Adult’s Daily Immune Wellness product and a D3 formula offering 5,000IU of this all-important nutrient.

There are also companies looking to improve bioavailability within the wellness shots arena. Vive Organic offers a line of Immunity Boost shots, including one with cayenne and one with elderberry. Their base mix includes turmeric and black pepper, a scientifically supported combination. Curcumin (a component of turmeric) is known for its anti-inflammatory effects, and a 2007 study notes that “curcumin has been shown in the last two decades to be a potent immunomodulatory agent that can modulate the activation of T cells, B cells, macrophages, neutrophils, natural killer cells, and dendritic cells. Curcumin can also downregulate the expression of various proinflammatory cytokines…curcumin at low doses can also enhance antibody responses” (6). Black pepper, on the other hand, doesn’t necessarily have major immune health benefits—but it contains a compound called piperine, which aids absorption of curcumin and other compounds, increasing bioavailability (7).

Quicksilver Scientific is improving bioavailability via liposomal technology. Liposomes are phospholipid bilayer structures—effectively, spheres made up of two layers of fat (8). These structures can contain a water-based solution, and can travel through the body to their target without breaking down; upon making contact with the target cells, the lipid bilayer breaks down, releasing its contents into the cell (8). This can increase absorption. Quicksilver offers a range of products, including several immune-support products, all made with liposomal technology.