Foods To Boost Your Immunity

Foods To Boost Your Immunity

  • June 7, 2021

Get vaccinated. Practice social distancing. Wear a mask. Wash your hands. 

These strategies can help prevent you from getting coronavirus and other illnesses. Boosting your immunity through food can also help maintain optimal health. While food isn’t a cure-all, adding certain foods to your diet can promote good health.

We spoke to Leslie Burman, RD, a registered dietitian, certified diabetes educator and licensed nutritionist in Boca Raton. She shared do’s and don’ts about foods that can help build immunity.

Do: Yogurt

We know vitamin D helps build strong bones. It’s also one of the most important and powerful nutrients to support the immune system. Other vitamin D–rich foods, says Burman, are fortified yogurt and kefir. Vitamin D is also in oily fish, which benefits blood pressure and heart health. Aim for at least one serving a day.

Do: Sweet Potatoes

This orange-fleshed vegetable is one of the richest natural sources of beta-carotene. Your body turns that into vitamin A, an immune-boosting nutrient that helps the body produce virus-fighting white blood cells. Eat one sweet potato a day to reap its benefits. Other vitamin-A rich foods include spinach, carrots, butternut squash, acorn squash and broccoli.

Do: Green Tea

Cancer-curbing green tea is packed with flavonoids, an antioxidant that boosts immunity and holds anti-inflammatory properties. It also offers EGCG, another powerful antioxidant that enhances immune function. Green tea is also a good source of the amino acid L-theanine, which may help produce germ-fighting compounds in your T cells (which are important to the immune system). Drink five servings a day, says Burman. Since this tea is caffeinated, avoid consumption near bedtime if you’re caffeine sensitive.

We know vitamin D helps build strong bones. It’s also one of the most important and powerful nutrients to support the immune system.

Don’t: Potato Chips

Chips are made with refined grains, which change your metabolic response and make you more susceptible to infections. They’re highly processed and low in nutrients, which may suppress the immune system when overeaten. “The bite leads to the bowl which leads to the binge,” Burman says.

Don’t: Excess Alcohol

A glass of wine at dinner is fine. Too much alcohol can be harmful. “Alcohol is truly a toxin,” says Burman. “It can truly exacerbate cancer.” It has also been linked to a higher susceptibility of pneumonia and sepsis. “Alcohol isn’t beneficial for the immune system.” 

Increasing Amount of Consumers Turning to CBD Products to Strengthen Immune System | News

LivAgeWell, an integrative health and wellness platform by Dr. Mani Kukreja, introduces new course on optimizing immunity | News

  • June 6, 2021

BIRMINGHAM, Ala., June 6, 2021 /PRNewswire-PRWeb/ — LivAgeWell, an integrative health and wellness platform by Dr. Mani Kukreja, offers a full-range of consultation and advisory support to achieve wellness and lifestyles goals. Dr. Mani’s practice is based on using a holistic approach by addressing the root causes of illness and aging by implementing healthy nutrition, stress management, detoxification, and lifestyle changes into daily routines.

In these extraordinary times of uncertainty, anxiety, and stress, taking care of your immunity is more important than ever. LivAgeWell has developed the #21dayimmunityreset course to help optimize physical immunity, strengthen mental resilience and adapt to the new normal and beyond. According to Dr. Mani, “The underlying cause of stress, fatigue, hormonal imbalance, indigestion, chronic infection and brain fog could well be due to a dysfunctional immune system.

The immune system is the first and last line of defense in the human body. A weak immune system hosts numerous diseases and illnesses, therefore it is very important to understand, what immune system does, how it works, and what its individual components are. With the right knowledge and tools to implement balanced nutrition, exercise, quality sleep, and emotional resilience, you can make the right choices in your journey to health and wellness.”

The #21dayimmunityreset course consists of 7 modules that cover everything from the basics of immune system and balanced nutrition to quality sleep and mindfulness & emotional wellbeing. Subscribers will also receive a 21-day meal plan to help reset and integrate immune-boosting foods accompanied by Dr. Mani’s favorite breakfast, lunch, and dinner recipes. In addition subscribers will receive a 45+ page downloadable course book, and 15% off personalized one-on-one consultations with the integrative health and wellness expert.

Media Contact

Mani Kukreja, Livagewell, +1 205-540-2540, mani@livagewell.net

Twitter, Facebook

 

SOURCE Livagewell

Link Reservations Inc. (Stock Symbol: LRSV) is an International Provider of Wellness Products For Animals and Humans

Global Provider of Wellness Products for Pets and People: Link Reservations Inc. (Stock Symbol: LRSV)

  • June 3, 2021

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Link Reservations Inc. (Stock Symbol: LRSV) is a Global Provider of Wellness Products for Pets and People

Link Reservations Inc (OTCMKTS: LRSV)

For the past few months we have been looking at our retail strategy and our pathways to increased sales and revenue. With this in mind we have identified key wholesale and retail opportunities”

— Rene Lauritsen, Link Reservations Inc CEO

KINGTON, HEREFORDSHIRE, UNITED KINGDOM, June 3, 2021 /EINPresswire.com/ — Link Reservations Inc. (Stock Symbol: LRSV) is a Global Provider of Wellness Products for Pets and People

Marketing Being Boosted via New Cloud Based SupplierGATEWAY Presence

– Developer and Marketer of CBD Wellness Products for People and Pets.

– Wholly Owned Subsidiary Operates Commercially in Europe and the US.

– New Cloud Based SupplierGATEWAY Presence to Boost Marketing.

– Latest Sales Results Deliver Largest Quarterly Return to Date.

– New CBD Product Under Development to Combat Pet Obesity.

– Upcoming Launch of Immunity Boosting Functional Mushroom Product.

Link Reservations Inc., (LRSV) is a wellness product provider dedicated to improving the health and life conditions of both people and pets worldwide. LRSV trades through its two brands; LinkResPet and DailyLifeCBD. LinkResPet develops and markets hemp-based CBD products for cats, dogs and horses. DailyLifeCBD provides everyday hemp-based CBD wellness products for people. LSRV currently operations in both the US and Europe.

The American Veterinarian Association reports that there is an emerging trend of pet owners using CBD and CBD products to treat the symptoms of their pets, such as nausea, seizures, anxiety, arthritis and even cancer. LRSV products aid animals in the same ways that CBD has been shown to aid humans as well: easing the pain of arthritis, strengthening their immune systems, lessening anxiety.

A lot has been said about the usefulness of CBD products to the human body, an intensive level of research has been conducted to show how CBD can interact with the CB1 and CB2 endocannabinoid receptors to elicit their medical properties.

CBD (cannabidiol) is one of the numerous plant chemicals (cannabinoids) which have been known to elicit a wide range of medical properties such as anticancer, antidepressant, antioxidant, anti-inflammatory and antimicrobial activities. It is the second most abundant cannabinoid after tetrahydrocannabinol (THC). Not just in humans, the use of CBD oil for dogs, cats, and horses has been widely documented by several researchers.

– LRSV Boosts Selling Activities Through New SupplierGATEWAY Presence

On May 19thLRSV announced it is to join SupplierGATEWAY, a cloud-based vendor management platform that connects buyers and sellers. LRSV is boosting its retail and wholesale activity by exploring new selling platforms.

LRSV wants to make sure it is reaching as many potential customers as possible, particularly those who already shop for CBD products but may have not come about the LRSV website or brand before. SupplierGATEWAY’s Supplier Data Management System (SDMS) helps buyers engage suppliers, collect critical capabilities, compliance and product data to support sourcing, purchasing, supplier management, and compliance/reporting processes.

LRSV has two product lines, LinkResPet and DailyLifeCBD. LinkResPet offers CBD solutions for cats and dogs in the form of tinctures, aimed at aiding the overall wellness of pets. DailyLifeCBD is its human-focused CBD product line, which includes their new CBD mushroom-infused immunity product, DailyLifeCBD Immune.

– CBD Product for Dogs Back in Stock Following Biggest Sales Quarter

On May 13thLRSV announced that its CBD product for dogs was re-stocked and available again for retail and wholesale purchase. CBD products are increasingly becoming staple wellness options for pet owners and demand continues to be high. LRSV plans keep developing new products and have several new projects on the table. LRSV has also recorded its largest single purchase of its pet CBD products to date, poising the Company for its best sales year yet.

– LRSV to Translate Website into Spanish

On May 10thLRSV announces that its pet-dedicated website, LinkResPet, will be translated into Spanish. Having revealed its intentions to start operations in the European Union, the LRSV is looking to increase its customer base and attract Spanish speakers.

As more people look at pets as a family member, they are spending more money in their health, wellness and overall in their daily life. CBD has become a very popular health booster in the US and, increasingly so, across the world. In line with this, people are also using CBD as a complementary treatment for their pets’ general ailments. LRSV offers CBD products for both cats and dogs and has been focusing on expanding its market beyond the US.

There are 47 million people living in Spain and 42 million native Spanish speakers in the United States with many more across Europe and the world. In fact, 26% of Spanish households own at least one dog, and 11% own at least one cat – that is at least a quarter of the population owning a pet, which means it is a great consumer market to target. LRSV plans future efforts in other languages as well.

– LRSV Ensures Strong Quality Control and Testing for Pet Hemp Oil Extract

On April 28thLRSV outlined the quality control and testing of the CBD hemp oil extracts used in the company’s pet product line, LinkResPet. This comes after the global pet care market is expected to reach USD 325.74 billion by 2028, exhibiting a CAGR of 5.6% during the forecast period, according to Fortune Business.

The hemp oil used in LRSV products comes from organically grown certified U.S. and European hemp. LRSV ensures that its products undergo a rigorous process of quality control and testing using the latest scientific methods.

Using their specialized laboratory, LRSV hemp extract products are tested to ensure that they are free of bacteria, pesticides, mold, solvents, and other contaminants. Furthermore, tests are performed to ensure that all oils are uniform and do not differ in the ingredients. Each batch of manufactured hemp oil extract is accredited and tested by a third party laboratory, while the extract will also be subjected to four different lab tests and analysis: potency test, microbiological tests, residual solutions analysis and terpenes tests.

Beyond meeting all expectations of the biotech industry, the LRSV contract manufacturer specializes in Supercritical Fluid Extraction. Supercritical Fluid Extraction/ CO2 Extraction is the most sophisticated method of professionally producing hemp oil extract. In this special process, supercritical CO2 (carbon dioxide) gas is used in natural product extraction, offering the possibility to selectively separate materials with great care.

The process’s gentle decarboxylation is the best method to obtain hemp extract. Helping preserve many of the plant’s active molecules, the method is both environmentally friendly and sustainable. The resulting extracts are tested and standardized by content, ensuring a safe hemp oil extract of high quality with all its beneficial properties intact.

The US Food and Drug Administration has classified CO2 extraction methods as “generally recognized as safe.”

– LRSV Developing CBD Product to Combat Pet Obesity

On April 21stLRSV announced it is exploring the development of a new CBD product to aid pets dealing with obesity and weight problems. The new tincture will promote fat loss and increase energy levels in animals.

Obesity and weight problems are an existing issue in people’s lives, whether they hear about it or encounter it in their lives. However it is not exclusively a human problem, our pets are suffering too. Just in North America, approximately 25-30% of the general canine population is obese, with 40-45% of dogs aged 5-11 years old weighing in higher than normal. As with humans, the additional weight can increase the risks of health issues in the animals’ lives – from a shortened life expectancy to problems like diabetes, kidney disease and arthritis – and owners whose pets carry additional weight are likely to see their pets’ quality of life degrade.

LRSV is exploring the development of a CBD solution to help obese and overweight pets get back to a healthy weight. Intended to be used as a supplement to a restricted calorie diet, the specialized weight-loss promoting product will have a CBD base and be 100% natural. Different ingredients are being considered but the end product will be aimed at helping metabolise fat and create further heat and energy. The LRSV weight loss product is currently in research stage with the aim of launching later in the year.

– Launch of Immunity Boosting Functional Mushroom Product for People

On March 24thLRSV announced the company is preparing to launch its first functional mushroom product, DailyLife CBD Immune. The new tincture product, tailored for people, will feature both CBD and a wide spectrum of functional mushrooms (including Lion’s Mane) which help boost the immune system.

LRSV has always been dedicated to providing high quality products to deliver the power of natural ingredients. With the pressure of the Coronavirus pandemic, understandably, people are focusing on their health now more than ever and looking for ways in which they can boost their immunity, particularly in a natural way. The LRSV goal is to fully satisfy their need with this new product. LRSV has been researching the benefits of functional mushrooms for the past few months and has now developed a product that will harness their power. According to Rick Miller, Associate Director of Food & Drink Specialised Nutrition at Mintel, the majority of consumers in Europe purchase vitamins, minerals and supplements that strengthen the immune system, while in the US, 35% of consumers think products that support the immune health would motivate them when making a purchase.

LRSV notes that the benefits of the different mushroom varieties are wide-ranging. For example, some specific types of mushrooms have been shown to help increase mental clarity and assist with immune support. According to Mordor Intelligence, “A number of scientific studies have confirmed the ability of functional mushrooms and mushroom-derived supplements to increase the effectiveness of both innate and adaptive immune systems. The market is expected to experience huge demand for Reishi and Cordyceps, followed by the other types of medicinal mushrooms.”

Another example is the Lion’s Mane variety, which has shown to be “good for the brain”, as reported by The New York Times, as “a study published in 2011 showed the mushroom reduced memory loss symptoms in mice,” adding that in one study in older people “found that daily lion’s mane supplements improved their mental functioning”. Mushrooms in general have proved to have benefits for our immune system, according to dietitian Ryanne Lachman, as quoted by the Cleveland Clinic. “A big one tends to be with reducing inflammation. Mushrooms also contain antioxidants, which can help support the immune system.”

The LRSV DailyLife CBD Immune product will feature an organic blend of 13 different medicinal mushrooms, including Lion’s Mane, Turkey Tail, Chaga, Red Reishi and Cordyceps, amongst others. By focusing on a variety of mushrooms the product is able to encompass multiple immune boosting traits and benefits. In addition, DailyLife CBD Immune also includes 250mg of hemp oil CBD extract and 100mg of vitamin C, which will add to the immune boosting benefits.

For more information about DailyLifeCBD visit: https://dailylifecbd.com/

For more information on Link Reservations, Inc (LRSV) visit: https://www.linkreservationsinc.com

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These news releases and postings may contain forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company’s current views with respect to future events that involve risks and uncertainties. Among others, these risks include the expectation that any of the companies mentioned herein will achieve significant sales, the failure to meet schedule or performance requirements of the companies’ contracts, the companies’ liquidity position, the companies’ ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In the light of these uncertainties, the forward-looking events referred to in this release might not occur.

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Wellness Challenge: Hug Your Loved Ones a Bit Longer

Wellness Challenge: Hug Your Loved Ones a Bit Longer

  • May 27, 2021

We’ve all missed connection — especially hugs. Today, try hugging someone a little bit longer than you normally would. When you’re ready to stop the hug, remind yourself to stay close for just five more seconds. Stay present, and tune in to all your senses as you enjoy the embrace.

During the pandemic, we were cautious about hugging friends, strangers and even family members who didn’t live with us. But now, as more people get vaccinated, you can start to hug again.

There is a surprisingly large body of science devoted to the health benefits of hugs. The broad conclusion is that hugs are good for you. Not only do hugs help you better cope with the stress of daily life, but they are associated with beneficial physical changes inside your body as well.

One study looked at hugging among Olympic athletes and found the average hug lasted about three seconds. Other research has shown that when women receive hugs from their partner, they have lower cortisol levels during stressful situations. More frequent partner hugs have also been shown to lower blood pressure and raise oxytocin, a calming hormone that can lower stress and strengthen feelings of connection.

One truly remarkable study linked hugging with a stronger immune system. The researchers surveyed 404 adults every day for two weeks about moments of conflict in their day and whether they had hugged anyone. After the survey, everyone in the study agreed to let the researchers infect them with a cold virus using nose drops that contained a type of rhinovirus or mild influenza virus. Then the participants were quarantined for five or six days, and later gave blood samples so researchers could gauge their immune response.

Being exposed to a cold virus doesn’t guarantee you’ll get sick. Often your immune system can fight off the germs. But other research has shown that when people have a lot of stress and conflict in their lives, their immune response is less robust and they are more likely to get sick.

In this study, the researchers found that when people had conflict in their day and fewer hugs, they were more likely to become ill. Having more hugs was protective.

“We found that hugging served as a stress buffer,” said Sheldon Cohen, professor of psychology at Carnegie Mellon who led the research. “People who got hugged a lot were protected from the negative effects of multiple conflicts. Lower levels of hugs increased the risk of becoming sick among people who had high levels of conflicts.”

The study doesn’t mean that lots of hugging will always boost your immune system. It may be that all the hugging served as an indicator of social support. Several studies show that feeling a high level of social support is good for your health.

In a related 2018 study, researchers used the same data set to see how hugging affected people’s moods. Among the study subjects, having conflict in their day led to poorer moods, and the bad feelings stuck around until the next day. But on days when people experienced both conflict and a hug, they felt better. Michael Murphy, a research assistant professor of psychological sciences at Texas Tech University who led the 2018 hug research, said he is in the midst of a new 400-person study that will further explore the link between hugs and coping with conflict, including whether it’s better for the hug to come from the person you’re fighting with — or if any hug will do.

“Hugs help us feel more supported and connected, and can calm feelings of anxiety and improve our ability to cope with difficult experiences,” said Dr. Murphy. “Supportive touch seems to serve as a simple yet potent powerful reminder that we have people in our lives who love and care about us.”

Immunity and beauty future to see active skin care, supplements and drinks innovation says Mintel

Immunity and beauty future to see active skin care, supplements and drinks innovation says Mintel

  • May 27, 2021

As interest in wellbeing and holistic health across beauty continued to soar worldwide, the spotlight had now started to shift more specifically to immunity. And the ongoing COVID-19 pandemic had been a key trigger behind this fresh focus, said Andrew McDougall, associate director of global beauty and personal care at Mintel.

Speaking as the keynote at CosmeticsDesign’s Immunity & Beauty​ webinar​ this week – part of NutraIngredients’ Immunity Broadcast Series that was now available to watch on-demand​ – McDougall said: “Because of the COVID-19 outbreak, this has reinforced the importance of having a healthy immune system for a number of consumers, as staying healthy has been the focus for the last year. And so, products that effectively communicate that and how they can support the immune system health will ultimately capture consumers’ attention.”

And whilst plenty of immunity innovation had happened in food, beverages and supplements, he said there were clear opportunities to incorporate active ingredients into beauty and personal care products too as consumers looked for “holistic ways”​ to look after mental and physical health.

Holistic wellness routines in beauty – relaxation, sleep and protection

McDougall said there were some key areas in beauty that could be targeted to address this rising holistic wellness interest. Products that helped beauty consumers relax and sleep better, for example, or products designed to protect had proven especially popular in recent years and would continue to prove popular, he said. And according to Mintel data, 34% of Spanish consumers were interested in beauty and personal care products that helped them relax and 60% of US consumers took a preventative approach to beauty and skin care.

Interest in health and wellness gains traction

Foods with function – health and wellness is alive and well in US | Food Industry Comment

  • May 26, 2021
Interest in health and wellness gains traction

Interest in health and wellness gains traction

Covid-19 has brought health and wellness concerns to the fore, with consumers expected to seek out more foods and beverages offering functional benefits. Just Food’s US columnist Victor Martino looks at the implications.

The coronavirus pandemic is changing how consumers and psychographic cohorts perceive many foods, beverages and ingredients due to the significant impact Covid-19 has had on many people’s physical and mental well-being. As a result, there’s a growing interest and prioritisation among consumers in eating foods and drinking beverages that offer nutritional benefits – foods and drinks with function.

For example, in its new ‘Future of Nutrition, Health and Wellness 2021 Report,’ Mintel says its research since the beginning of the pandemic shows that Covid-19 has exposed critical truths related to nutrition, health and wellness, and showed that health is both a personal and public concern. Consumers, the report says, are placing greater emphasis on holistic health and self-care, and the foods and beverages they buy and consume are central to this behaviour.

Further evidence that the pandemic has increased consumer prioritisation of health and wellness comes from an April 2021 survey by McKinsey, which found that 75% of the 7,500 respondents said they care about health and wellness, including buying foods and beverages that promote it, with 42% saying they consider it a high priority.

My own work and research, which includes the quarterly tracking of various product categories, including health and wellness, with a number of retail chains, concurs in general with the findings from Mintel and McKinsey.

More evidence that consumers have become increasingly concerned about health and wellness and are focusing on self-care and personal nutrition is that sales of vitamins and nutritional supplements have skyrocketed over the last year, up by almost US$700m over 2019 sales, according to data from IRI.

The popularity of food and beverage products that promote health and wellness isn’t something new in the US. But what I’m suggesting is new, is that the pandemic has energised a broader segment of consumers than in the past to seek products that offer nutritional benefits, along with accelerating the priority of health and wellness in the minds and lives of Americans because of the physical and psychological toll Covid-19 has taken on their lives and lifestyles.

As a result of this, there’s great opportunity for consumer-packaged food and drink makers and marketers in what I’m calling the “new health and wellness era in the US,” in which consumers increasingly expect and want quality taste and affordability in the packaged-food brands they purchase, but in many cases also expect and want the food and beverage products they buy to have functionality; to provide them with nutritional benefits that promote health and wellness.

I’ve identified five key broad areas where I think the growth and opportunity lies for packaged food and drink brands in the health-and-wellness segment. These areas are where the majority of the action, and sales potential, will be for the next few years.

Immunity boosters

The pandemic has made the immune system top-of-mind with consumers because of its importance in how people react to the coronavirus. 

Boosting immunity and reducing inflammation are the top health concerns consumers tried to treat with food and food substances during the pandemic, according to The NPD Group’s Health Aspirations and Behavior Tracking Service. For building immunity, among the top growing foods are elderberry and moringa. Elderberry, which from spring 2019 through fall of 2020 enjoyed an 88% jump in usage, also is considered anti-viral, and moringa is believed to have anti-inflammatory properties and helps with joint and heart health, according to The NPD Group research. In addition to moringa, foods consumers increasingly are trying to prevent or reduce inflammation are turmeric and manuka honey.

This growing interest in immune health will continue to be a top focus among consumers in the wake of the coronavirus pandemic. Prevention rather than treatment of various health conditions is top-of-mind, and consumers are looking for foods and beverages that help them strengthen the immune system. 

Packaged foods makers should look to create products with added nutrients like zinc, selenium, and vitamin C and D, which may support immune function and overall health and wellness.

Stress reduction

The dramatic lifestyle changes – working from home, home schooling, social isolation -br ought about by the pandemic have created new levels of stress for most consumers. As a result, in addition to buying and using nutritional supplements in numbers far greater than in the past, consumers are seeking out food and beverage products that help in stress reduction.

Almost unheard of a year ago by most people, adaptogens, herbs, roots and mushrooms known for their ability to help your body better handle physical and emotional stress, are emerging as the hot new ingredients in a variety of food and beverage products. Look for this trend to explode in the industry. These ingredients can be and are being added to a myriad of food and drink products and marketed to consumers as a way to help deal with stress now and in the future.

Mental well-being

Over the last year, more Americans than ever before in recent times have reported that they are dealing with mental-health issues like depression and anxiety. As such, mental health has become a much higher priority, leading people to seek out foods and drinks that promote mental well-being. 

Minimally processed foods rich in a variety of nutrients have been shown to better help support positive mental health. Food products with antioxidants, B vitamins and minerals like zinc and magnesium, as well as fiber, healthy fats and bioactive compounds such as probiotics are where the opportunity lies for food makers in creating food products designed to aid in promoting better mental well-being for consumers.

People have also suffered sleep deprivation as a result of the pandemic and are looking for food and beverage products that help promote relaxation and sleep.

Digestive health

People are becoming increasingly educated about the role the digestive system plays in overall health and wellness because of the high incidence of food intolerances and other digestive disorders in the US, along with gaining increased understanding of the microbiome and its potential to impact other body systems.

Cooking and eating nearly 100% of all their meals at home over the last year has also made people more aware of digestive health and the types of foods that offer digestive benefits. Brands offering products with digestive benefits like fiber, probiotics and prebiotics have a solid market because consumer interest in foods that promote digestive health is going to grow considerably over the next few years.

Wellness diets

Many consumers have tired of weight-loss diets like keto, paleo, Whole30 and others, and instead are more interested in diets or ways of eating that help them to prevent and resolve overall health issues, including eliminating food intolerances and reducing inflammation triggers. This falls under the food as medicine rubric, which was gaining steam in 2019 but was put on the backburner in 2020 because the pandemic changed how and where people eat, putting a strain on the supply chain.

As we come out of the pandemic, Wellness diets are going to become more important, which is going to kick-start the food as medicine niche into high gear. Low-fat, non-fat and reduced fat are giving way to food products that make people feel better rather than products that promise less.

After a year of physical and emotional stress from the pandemic we’re entering a new time in which American consumers are giving health and wellness a higher priority in their lives and putting greater emphasis and effort on self-care. Foods and beverages with function will play a major role in this self-care movement as people look to products that not only offer the traditional attributes of taste and value but also offer nutritional benefits addressed to specific conditions, including the immune system and digestive and mental health. The five key areas I outline are where the action is for packaged foods companies and start-ups in the health and wellness space.

 

Interest in health and wellness gains traction

Foods with function: Health and wellness is alive and well and growing in US | Food Industry Comment

  • May 26, 2021
Interest in health and wellness gains traction

Interest in health and wellness gains traction

Covid-19 has brought health and wellness concerns to the fore, with consumers expected to seek out more foods and beverages offering functional benefits. Just Food’s US columnist Victor Martino looks at the implications.

The coronavirus pandemic is changing how consumers and psychographic cohorts perceive many foods, beverages and ingredients due to the significant impact Covid-19 has had on many people’s physical and mental well-being. As a result, there’s a growing interest and prioritisation among consumers in eating foods and drinking beverages that offer nutritional benefits – foods and drinks with function.

For example, in its new ‘Future of Nutrition, Health and Wellness 2021 Report,’ Mintel says its research since the beginning of the pandemic shows that Covid-19 has exposed critical truths related to nutrition, health and wellness, and showed that health is both a personal and public concern. Consumers, the report says, are placing greater emphasis on holistic health and self-care, and the foods and beverages they buy and consume are central to this behaviour.

Further evidence that the pandemic has increased consumer prioritisation of health and wellness comes from an April 2021 survey by McKinsey, which found that 75% of the 7,500 respondents said they care about health and wellness, including buying foods and beverages that promote it, with 42% saying they consider it a high priority.

My own work and research, which includes the quarterly tracking of various product categories, including health and wellness, with a number of retail chains, concurs in general with the findings from Mintel and McKinsey.

More evidence that consumers have become increasingly concerned about health and wellness and are focusing on self-care and personal nutrition is that sales of vitamins and nutritional supplements have skyrocketed over the last year, up by almost US$700m over 2019 sales, according to data from IRI.

The popularity of food and beverage products that promote health and wellness isn’t something new in the US. But what I’m suggesting is new, is that the pandemic has energised a broader segment of consumers than in the past to seek products that offer nutritional benefits, along with accelerating the priority of health and wellness in the minds and lives of Americans because of the physical and psychological toll Covid-19 has taken on their lives and lifestyles.

As a result of this, there’s great opportunity for consumer-packaged food and drink makers and marketers in what I’m calling the “new health and wellness era in the US,” in which consumers increasingly expect and want quality taste and affordability in the packaged-food brands they purchase, but in many cases also expect and want the food and beverage products they buy to have functionality; to provide them with nutritional benefits that promote health and wellness.

I’ve identified five key broad areas where I think the growth and opportunity lies for packaged food and drink brands in the health-and-wellness segment. These areas are where the majority of the action, and sales potential, will be for the next few years.

Immunity boosters

The pandemic has made the immune system top-of-mind with consumers because of its importance in how people react to the coronavirus. 

Boosting immunity and reducing inflammation are the top health concerns consumers tried to treat with food and food substances during the pandemic, according to The NPD Group’s Health Aspirations and Behavior Tracking Service. For building immunity, among the top growing foods are elderberry and moringa. Elderberry, which from spring 2019 through fall of 2020 enjoyed an 88% jump in usage, also is considered anti-viral, and moringa is believed to have anti-inflammatory properties and helps with joint and heart health, according to The NPD Group research. In addition to moringa, foods consumers increasingly are trying to prevent or reduce inflammation are turmeric and manuka honey.

This growing interest in immune health will continue to be a top focus among consumers in the wake of the coronavirus pandemic. Prevention rather than treatment of various health conditions is top-of-mind, and consumers are looking for foods and beverages that help them strengthen the immune system. 

Packaged foods makers should look to create products with added nutrients like zinc, selenium, and vitamin C and D, which may support immune function and overall health and wellness.

Stress reduction

The dramatic lifestyle changes – working from home, home schooling, social isolation -br ought about by the pandemic have created new levels of stress for most consumers. As a result, in addition to buying and using nutritional supplements in numbers far greater than in the past, consumers are seeking out food and beverage products that help in stress reduction.

Almost unheard of a year ago by most people, adaptogens, herbs, roots and mushrooms known for their ability to help your body better handle physical and emotional stress, are emerging as the hot new ingredients in a variety of food and beverage products. Look for this trend to explode in the industry. These ingredients can be and are being added to a myriad of food and drink products and marketed to consumers as a way to help deal with stress now and in the future.

Mental well-being

Over the last year, more Americans than ever before in recent times have reported that they are dealing with mental-health issues like depression and anxiety. As such, mental health has become a much higher priority, leading people to seek out foods and drinks that promote mental well-being. 

Minimally processed foods rich in a variety of nutrients have been shown to better help support positive mental health. Food products with antioxidants, B vitamins and minerals like zinc and magnesium, as well as fiber, healthy fats and bioactive compounds such as probiotics are where the opportunity lies for food makers in creating food products designed to aid in promoting better mental well-being for consumers.

People have also suffered sleep deprivation as a result of the pandemic and are looking for food and beverage products that help promote relaxation and sleep.

Digestive health

People are becoming increasingly educated about the role the digestive system plays in overall health and wellness because of the high incidence of food intolerances and other digestive disorders in the US, along with gaining increased understanding of the microbiome and its potential to impact other body systems.

Cooking and eating nearly 100% of all their meals at home over the last year has also made people more aware of digestive health and the types of foods that offer digestive benefits. Brands offering products with digestive benefits like fiber, probiotics and prebiotics have a solid market because consumer interest in foods that promote digestive health is going to grow considerably over the next few years.

Wellness diets

Many consumers have tired of weight-loss diets like keto, paleo, Whole30 and others, and instead are more interested in diets or ways of eating that help them to prevent and resolve overall health issues, including eliminating food intolerances and reducing inflammation triggers. This falls under the food as medicine rubric, which was gaining steam in 2019 but was put on the backburner in 2020 because the pandemic changed how and where people eat, putting a strain on the supply chain.

As we come out of the pandemic, Wellness diets are going to become more important, which is going to kick-start the food as medicine niche into high gear. Low-fat, non-fat and reduced fat are giving way to food products that make people feel better rather than products that promise less.

After a year of physical and emotional stress from the pandemic we’re entering a new time in which American consumers are giving health and wellness a higher priority in their lives and putting greater emphasis and effort on self-care. Foods and beverages with function will play a major role in this self-care movement as people look to products that not only offer the traditional attributes of taste and value but also offer nutritional benefits addressed to specific conditions, including the immune system and digestive and mental health. The five key areas I outline are where the action is for packaged foods companies and start-ups in the health and wellness space.

 

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People are more invested in preventive health, natural wellness than before: Sanjaya Mariwala, OmniActive Health Technologies

  • May 20, 2021

The second wave of Covid-19 has reinforced the need to revamp our healthcare infrastructure. “Immunity” which is the talk of the town, is probably the only reliable tool available today to deal with many unknowns, whether it is the unknown variants of the virus or the looming uncertainties. Once again, traditional and nature-based preventive care medicine streams are gaining traction. This has resulted in people resorting to various dietary supplements to boost immunity. OmniActive Health Technologies has observed a significant jump in overall demand for nutraceutical products, across various segments including immunity boosters.

In conversation with Financial Express Online, Sanjaya Mariwala, Executive Chairman and MD, OmniActive Health Technologies and Founder President of the Association of Herbal and Nutraceuticals Manufacturers of India (AHNMI), talks about the role of the nutraceutical industry, opportunities that can be tapped to fight this virus through preventive care medicines, his own immunity hacks, and what keeps him going to continue to innovate in this sector. Excerpts:

Despite the Covid-19 vaccination, the pandemic continues to affect a huge population, severely impacting the country’s economic and social fabric. Do you think, alternative medicine system can be tapped to fight the 2nd wave?

Vaccination or no vaccination, there is no escape to build our health and adopt preventive care. When there is a fire, you have to call the fire brigade. But just because they are there, we can’t evade fire safety protocols and allow the fire to occur.  Pandemic has completely transformed the perspective towards healthcare and it has moved from sick care to preventive care. Inclusion of exercise, diet and the use of over-the-counter medications & dietary supplements is becoming a way of life. At OmniActive we have observed a significant jump in overall demand for nutraceutical products, especially in the top 4 metros. Tier-II and Tier-III cities in Maharashtra, Karnataka, Haryana, Rajasthan, and Gujarat have also seen rising trends post-pandemic. People are far more invested in preventive health, natural wellness than before.  Recent research published by the World Economic Forum said, simple exercise makes us 50% more likely to have higher antibodies after vaccination and it should be for at least 30 minutes, 5 days a week. This means the effectiveness of a vaccine is also dependent on how seriously we take health in our daily routine. So evidently, alternative medicine systems can be and should be tapped. In fact, we should bring them to the forefront and make them the first line of defense.

Everyone talks about immunity and we saw a surge in demand for immunity boosting products during the first wave. What immunity hacks would you recommend and why? Any example you can share from personal experience?

Immunity needs to be built and strengthened too. To build immunity, we have to expose ourselves to various conditions, allow the body to adapt to them, and develop resistance to  certain conditions. This is what even happens through vaccination. The shot activates the immune system to respond and build the immunity to fight those specific viruses. On the other hand, to strengthen the system, a lot of hard work is required. Exercising regularly, including at least one active sport in our routine, eating nutritious food, herbs, and supplements, and making certain necessary changes to the lifestyle – all contribute to strengthening the immune system. Working out daily, helps a healthy rise in endorphins in your body and they help in both building and strengthening immunity to fight back most attacks. Over and above regular workouts, I consume a daily dose of the curcumin (Active from Turmeric) based formulation called CurcuWIN, one of our own brands, and our Vitamin C formulation. In fact, at OmniActive, we witnessed ~20% growth in these products during the last year.

How did you identify the opportunity in the space of nutraceuticals? What was the idea of launching OmniActive Health Technologies way before preventive medication received much importance in India?

Experience of running Kancor Ingredients (formerly Bombay Oil Industries set up by my grandfather Kanji Morarji in 1911), a Kerala-based pioneer in the extraction of spices like black pepper, turmeric, and paprika, for 24 years, had educated me enough about the abundant natural resources available in India. With a robust supply of raw material like herbs, spices, fruits, and flowers, along with the rich history of Ayurveda and related sciences, it was very clear for me that India has enough resources and potential to become a key supplier of nutraceutical ingredients to global health care and food companies. When we have the capabilities to export more value-added products and earn higher forex for the country, why settle for just the raw materials? This is how we began our journey and committed to delivering innovative and trendsetting health ingredients to the dietary supplement and health food industries.  When we set out, we started with us writing 3 patents even before the company was incorporated.

Heathcare technologies, covid-19, Sanjaya Mariwala, immunity, Covid VaccinationSanjaya Mariwala, Executive Chairman and MD, OmniActive Health Technologies and Founder President of the Association of Herbal and Nutraceuticals Manufacturers of India (AHNMI)

Then we innovated ways to deliver beadlets and became the first company in the industry to do a vegetable beadlet.  We kept focusing on more innovative products to retain our competitive edge in the industry and launched our lutein product called Lutemax 2020. It is a globally recognised and award-winning product in the eye health category; something very relevant in current times when screen time is a major challenge for eye health Today, OmniActive holds 38 patents, has applied for 60 more, derives 99% of its revenues from exports, and boasts heavyweight customers like Pennsylvania-based health and nutrition-related product manufacturer GNC, direct-seller of dietary supplements Amway, specialised eye care company Bausch and Lomb, and mass-market giants Costco and Sam’s club and many other innovative companies that have launched interesting products and platforms in the nutritional space. OmniActive Health was thus established with a clear purpose “to improve lives by enhancing nutrition and wellness and leveraging the most innovative science and technology to meet consumers’ demands while adhering to the highest scientific standards of quality”, and set out on the journey to bring India on the global map of the nutraceutical.

What are the most important steps that need to be taken by both, industry players and regulators, to optimise the growth potential in this sphere? What are the key challenges you are dealing with as an industry player?

For the industry to thrive, we need to expand, bring size and scale and create value through innovations. Work across the supply chain – use technology extensively to yield better quality agricultural output, create sustainable models for farming and processing, build quality systems, and benchmark standards to make sure the products are globally accepted, install state-of-the-art manufacturing facilities, set up more research labs and encourage clinical researches, and ultimately generate data through tech platforms and use data analytics for R&D and innovations. Industry players have to continue doing their work and not keep waiting for the regulators to do everything.

Having said that, I do urge the authorities to give due recognition to the nutraceutical and natural product industry. This includes providing necessary incentives to encourage the production (e.g. extension of PLI scheme specifically to the nutraceutical industry), improving the agricultural base and encourage medicinal seed research to drive innovation, define the policies around product standardization and minimizing product adulteration, and actively involve private participation through PPP model. The nutraceutical industry presents opportunities for exponential growth, it is important to proactively leverage them.

Any views on the recent liquidity push to the healthcare sector by RBI? How is it expected to resolve the challenges with respect to healthcare infrastructure in India?

RBI has been very proactive and responsive throughout this pandemic. Recent announcements are again timely and encouraging. It will help set up more clinics, oxygen centers, smaller specialty hospitals. I am also hopeful that it will encourage doctors from rural areas to go back to their towns and set up centers of excellence.

The government has announced Mission Poshan 2.0 to strengthen the nutrition content, delivery and outcome. How can the nutraceutical industry support this program?

Mission Poshan 2.0 is an apt program. All we now need is the outlay and delivery of the program. The government needs to improve its outreach significantly; use the press better, and publicise it enough with clarity around what it is aiming to do. We are all interested in helping and contributing to accelerate these efforts. The nutraceutical industry can immensely contribute to this mission as the product by design fulfills vitamins and nutrients requirements of the body. The government should define the agenda and allow the industry players to execute. We are eager to partner and deliver the results.

Any social initiatives or contributions you have made in a personal capacity that also promoted the growth of the overall industry?

Our close connection with the agriculture sector and hence farmers has provided us an opportunity to create a social impact at the ground level. OmniActive works with small and marginal farmers, helping them not only improve yield but also help improve their incomes through assured buy-back at pre-agreed price and subsidized seed supply. Since 2016 farmers working with OmniActive have seen yield and income improvements of ~25%. Additionally, over 500,000 women are employed in fields for flower harvesting, thereby helping improve income for women in the rural areas where we operate. While we talk about using a preventive care approach, we also implemented it for all the farmer families that are associated with us. We focused on handling anemia through preventive measures. 27% of the women tested were anaemic when we began our program in 2018, after our targeted interventions, only 15% were recorded Anaemic in 2019. The number has further reduced and we aim to reach 0% in years to come.

Summer Salad or Sweet Potato Rosti: Pick your immunity booster recipe

Summer Salad or Sweet Potato Rosti: Pick your immunity booster recipe

  • May 19, 2021

Eating a healthy diet of whole grain cereals, fruits, vegetables, legumes and nuts, low fat dairy products, lean meat and fish and low salt is important especially in current times of Covid-19 pandemic when one’s immunity system is always on the radar of the virus. While foods containing trans fats or processed and fried foods are to be avoided, it is essential to include rich food and nutrients to boost our immune system.

Since diet plays a vital role in beating chronic fatigue, we decided to share two recipes of Summer Salad and Sweet Potato Rosti this work week. Wednesday wellness is all about unique vegan and vegetarian recipes that are not only simple to make but also very appealing, both taste-wise and visually.

Hence, check out these immunity booster recipes of Summer Salad and Sweet Potato Rosti with pink cabbage salad and roasted pistachios that are easy to make and will surely help you to regain strength:

Immunity booster dish 1: Summer Salad

Summer Salad(Instagram/vinsplate)
Summer Salad(Instagram/vinsplate)

Ingredients:

Bunch of baby spinach

2 mango slices

1 dragon fruit

2 sweet potatoes

1 cup soaked baked beans

3 tbsp of feta cheese

Handful of mint leaves

1 packet of sour dough

1cup of tomato mustard dressing

2 tsp chilli powder

1/4 cup of pomegranate seeds

Salt and pepper to taste

Squeeze of lime

Ingredients for the dressing:

1 large tomato chopped

1 small onion chopped

2 to 3 cloves of garlic

1 tbsp of coriander leaves

2 tbsp of mustard sauce

1 tbsp of honey/maple syrup

1 tbsp of virgin olive oil

2 tsp of chilli powder

Salt and pepper to taste

Method:

Spread the spinach leaves in your platter. Spread the fresh chilled mango slices. Make the segments in the dragon fruit. Place the chilled dragon fruit on the platter.

Chop the sweet potatoes into big pieces, grease them with oil, brush them with chilli powder and salt. Air fry or bake them till they are done. Squeeze lime juice on the potatoes and add them to the salad platter.

Add salt to the boiled baked beans and add them to the platter. Add the feta in the centre. Add the mint leaves and the crisp sour dough crostinies. Blend all the ingredients of the dressing together and keep it chilled.

When ready to serve, spread the dressing on the salad and sprinkle the pomegranate seeds on the salad. Vegans can omit the feta cheese

Immunity booster dish 2: Sweet Potato Rosti with pink cabbage salad and roasted pistachios

Sweet Potato Rosti with pink cabbage salad and roasted pistachios(Instagram/vinsplate)
Sweet Potato Rosti with pink cabbage salad and roasted pistachios(Instagram/vinsplate)

Ingredients:

For the rosti

2 large sweet potato, parboiled and grated

1/2 teaspoon salt

Pinch of pepper

1 tbsp oil

For the salad

Pink cabbage chopped lengthwise

1 to 2 red chilli deseeded and diced

Juice of a lemon

Pinch of salt and pepper

Chopped cilantro leaves

Chilli flakes

Handful of roasted shelled pistachios

Method:

Grate the parboiled sweet potato using the grater, mix half a teaspoon of sea salt and a pinch of cracked black pepper. Heat a large frying pan with a tablespoon of oil.

Transfer the potato mix to the middle of the pan, spread and flatten using a spatula until the layer is nice and thin, like a large pancake.

Turn the heat down to medium and fry the roast, covered with a lid, for 3-4 minutes. To flip the pancake without breaking it, put a large plate face down on top of the pancake and turn the frying pan upside down.

The pancake will fall on your plate, cooked side up. Add another 1/2 tsp of oil to the frying pan and once melted, slide the pancake back into the pan. Cook uncovered on medium heat for 4-5 minutes, until golden brown on the bottom as well.

While the rosti is cooking, stir fry the pink cabbage and the red chillies. Add the salt, chilli flakes and lime juice to the cabbage

To assemble, carefully transfer the rosti pancake to a large serving plate. Scatter the pink cabbage salad and cilantro leaves on top.

Drizzle with some extra lemon juice, finish up with a sprinkle of black pepper or chili flakes. Lastly, top the sweet potato rosti with roasted snd shelled pistachios. Enjoy!

(Recipes: Culinarian and Food stylist Vindhya Karwa, Instagram/vinsplate)

What we eat and drink can affect our body’s ability to prevent, fight and recover from infections even if no food or dietary supplements can prevent or cure Covid-19 infection. Good nutrition and healthy diets are important not only for supporting immune system but also for reducing the likelihood of developing other health problems like obesity, heart disease, diabetes and some types of cancer.

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A naturopath reveals the cold and flu supplements that actually work

  • May 18, 2021

We speak with an expert in natural health and wellness about how to keep sickness at bay this winter. 

Winter is coming and Australians are once again facing a double threat of flu and COVID-19, so it’s more important than ever to make sure we have a strong immune system in place to ward off viruses.

Eating well, getting enough sleep, and maintaining a regular fitness routine are all crucial for immunity but there are also a few ways to supplement good health.

After almost 20 years in the health industry working as a naturopath, herbalist and naturopathy lecturer at the largest private higher education provider of natural health courses in the Southern Hemisphere – Endeavour College of Natural Health, I’ve come across some cold and flu remedies that have become staples during the cooler months to boost immunity and stay fighting fit.

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Andrographis

Andrographis (also known as Indian echinacea) has been shown to be acutely effective for colds and flus but it’s important to note that it should only be taken in short bursts. There were some stories during the pandemic about Andrographis supplements causing loss of taste and this highlighted the need to follow instructions and consult a professional to avoid side effects from overuse.

Recent research also showed that Andrographis (along with green tea, Vitamins C, D and zinc) lowered symptom severity and duration of respiratory events via immune modulation, inflammatory regulation and viral control. Andrographis may be protective for patients at risk of severe consequences from infection.

Elderberry

Elderberry isn’t as well-known as Vitamin C but it packs a punch when it comes to immunity and assisting with colds and flus. It’s one of most researched herbs and has been shown to be effective against viral infections. The little known berry skyrocketed to fame when Miranda Kerr touted its benefits during the pandemic.

Medicinal mushrooms

Medicinal mushrooms like Reishi, Shitake, Cordyceps and Coriolus may have beneficial effects on our immune response by enhancing immune function and providing antiviral and antibacterial actions. They can trigger the production of Natural Killer cells, which help us fight back against invading pathogens, which may help us recover from infections while providing resistance to illness.

In addition they are beneficial for our gut microbiome in many ways including acting as a prebiotic source which supplies food for our beneficial flora and also via signalling to our immune system. In addition, medicinal mushrooms are nourishing for our adrenal glands and can help us cope with stress. These mushrooms with benefits usually come in a powder form and can be mixed with plant based milks and honey.

Probiotics

Considering that 80 per cent of the immune system resides in the gut, this is a crucial area to support in winter and probiotics are a great tool for good gut health. These tiny live organisms, which we consume in the billions (of colony forming units), can have a big impact on our physical wellbeing.

Their antimicrobial effect in the gut promotes immune modulation which makes them an effective tool against allergic and inflammatory responses while at the same time improving resistance to pathogens.

Propolis

Propolis is always in my handbag in winter and whenever I travel, especially on planes. Produced as a by-product of honey production, bees use the sticky substance to coat the inside of the hive and it does the same thing in our throat, reducing the likelihood of bacteria taking hold or infecting the host, which may protect against catching a virus.

It’s also valued for its antimicrobial, antiviral and antifungal properties, which have been shown to be effective against viruses like influenza. It may also be useful for sore throats, ear infections and any mild upper respiratory tract infection.

Vitamin C

Long touted for its ability to reduce cold and flu symptoms and ramp up immunity, Vitamin C is one of the most popular supplements in the world. For the best impact against a cold or flu, try liposomal formulations of Vitamin C which have been shown to improve absorption – up to 93 per cent compared to 17 per cent for regular Vitamin C capsules.

Vitamin D

The sunshine vitamin really came into its own during the pandemic with a lot of studies showing how important it was in the fight against COVID-19. It has even been proposed that vitamin D supplementation could help reduce the severity of a flu for nursing home residents.

It has long been known that Vitamin D is useful when it comes to immunity but it’s estimated that 30-50 per cent of us could be deficient. A daily supplement can top up regular bursts of sunshine.

Zinc

Zinc is one of my favourite supplements, especially when it is in a readily available form like citrate or glycinate for better absorption. Zinc can help with many modern ailments including immunity, as long as it’s taken in the right dose – around 25-50mg daily.

Some research during the pandemic showed that absorption was markedly increased when taken with ECGC (from green tea) to increase zinc’s anti-viral activity while other studies revealed that COVID-19 patients lacking in zinc developed more complications.

Always seek the advice of a health practitioner and speak to your Naturopath before self-prescribing herbal medicine, especially if you are taking any other medication. Fin Mackenzie is a naturopath, Naturopathic & Nutritional Medicine Lecturer at Endeavour College of Natural Health, and founder of Green Door Health.

capsimmunesystem.org